Let’s face it, all communicators can use assist refining our social media technique. Nobody has all of it discovered, and the instruments at our disposal are at all times evolving.
Most communicators wrestle not with the ‘how’, however the ‘what’. What ought to your group be sharing on social media? What would you like the world to learn about your group? Your workers may also help you reply these questions if you embody them in your model storytelling. Spotlighting workers can showcase your inside tradition and values in motion by way of their experiences, whereas concurrently enhancing your employer’s model to draw future expertise.
Ragan and PR Each day caught up with Kate Seegraves, communications supervisor on the silicon element producer Silfex to ask her just a few questions on social media communications. Seegraves will likely be a speaker at Ragan and PR Each day’s upcoming Social Media Convention being held in particular person at Disney World, Orlando September 21-23.
[RELATED: Join us Sept. 21-23 in Disney World for our Social Media Conference]
Forward of her session, learn on to be taught extra about Seegrave’s plans and method to together with workers in her storytelling technique.
Ragan: To start out with, why did you get into communications and if you happen to hadn’t what do you suppose your profession would seem like?
Kate Seegraves
Kate Seegraves: I began my profession as a reporter for a day by day newspaper and steadily discovered my method into a company communications function. In some ways, it felt like a pure extension of the place I began: storytelling, serving to folks make sense of difficult info and offering them with context and significant particulars are necessary to serving to folks perceive the world we dwell in, now greater than ever.
Ragan: In your expertise, why are social media communications an necessary a part of any group?
KS: Social media is a useful gizmo for connecting with inside and exterior audiences. If you focus in your folks and values, it reinforces firm tradition, promotes engagement, and helps workers really feel linked to a much bigger objective and which means.
Ragan: How can organizations break by way of the noise to start out conversations that domesticate neighborhood?
KS: Begin together with your folks. They’re the heartbeat of your group, and their tales, ideas and experiences are probably the most genuine a part of what we do. Tapping into their voices and sharing their tales resonates with others as a result of the underlying themes — like ardour, objective, dedication and pleasure of labor — are common.
Ragan: What do you suppose is subsequent for social media communications? What ought to organizations be doing now to organize for tomorrow?
KS: I feel audiences are working towards changing into extra conscientious shoppers of social media, and consequently, communicators must adapt thoughtfully and transparently. I’m a mom of three, and I problem my children to suppose critically in regards to the content material they’re studying and watching; as these youthful generations come to count on extra from the organizations they observe, we must elevate the bar and show we’re value their time and a focus.
Ragan: At this yr’s Social Media Convention, you’re headlining a session on spotlighting workers with social storytelling. Are you able to give our readers a sneak peek on what they will count on to be taught?
KS: Together with workers in your storytelling technique is one thing I really feel strongly about as a result of I’ve seen it work so nicely at my firm and elsewhere. Through the session, I’ll talk about some greatest practices to showcase inside tradition and other people in genuine ways in which promote engagement, in addition to how social media can be utilized to increase inside communication.
Should you’d like to achieve new insights and social media communications methods, be a part of us at Ragan and PR Each day’s Social Media Convention, the place audio system from TikTok, Volkswagen, Intel, Fb and extra will share their concepts and success tales. Register at the moment!
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