It’s shaping as much as be an enormous month on the field workplace because the extremely anticipated movies Barbie and Oppenheimer gear up for launch on July 21.
When the preliminary Barbie trailer dropped this spring, we coated why the movie’s on-line selfie generator was a nod to nostalgia advertising.
As we get nearer to the discharge date, the movie’s advertising engine has gone into overdrive leaning closely into partnerships and experiential advertising. Listed here are only a few (sure, a number of) of the techniques deployed by the Barbie advertising crew:
The co-branded collaborations have been so in depth they’ve impressed some humorous memes on Twitter.
Mattel, the corporate behind the movie and iconic doll has good purpose to speculate so closely within the movie’s success.
The live-action movie is the primary main content material launch backed by Mattel, and its success on the field workplace may present a enhance to Mattel’s inventory and backside line. It’s a vital time for the corporate that’s seeking to overcome final 12 months’s revenue stoop that was pushed by inflation.
In the meantime, the advertising crew behind the biopic Oppenheimer has taken a extra low-key method to advertising the movie.
Oppenheimer’s advertising efforts started in 2022 with a teaser trailer and a web-based countdown that results in July 16 — the 78th anniversary of the primary nuclear explosion. The movie’s official trailer dropped in Might 2023 and has since been shared on social media by the movie’s solid.
It’s value noting that many customers on Twitter are alluding to seeing each movies on the identical day (which is sort of the vibe shift).
We’ll see how audiences end up later this month when the movies go head-to-head on the field workplace.
