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HomeB2B MarketingThe right way to use podcasts to construct relationships that flip to...

The right way to use podcasts to construct relationships that flip to income


Podcasts present a singular technique to heat up potential leads. By interviewing leads who may change into future purchasers, organizations create a private connection that may in the end result in conversion. 

Drawing from previous experiences, Dots witnessed a ten% conversion fee from visitors to clients for purchasers utilizing account-based podcasting. By fastidiously choosing visitors, strategically incorporating comfortable sells, and sustaining a heat relationship, podcasting turns into a robust software to maneuver leads down the funnel. 

Methods for compelling content material

When requested about creating partaking audio content material, Dots stresses the significance of understanding the perfect buyer profile.

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