That is how we share info with (not solely) customer-facing roles about latest releases.
Let’s be actual, everyone seems to be busy. However on the identical time, it is necessary that customer-facing roles in your group have up-to-date details about your newest product releases. It’s particularly vital within the SaaS world the place your product might be evolving actually each week. So what are you able to do to be sure that your colleagues have up-to-date info and also you don’t waste their time in one other product sync assembly?
At Kontent by Kentico, we use a technique the place we create a 5-minute recording for every new main launch that may be watched on-demand and covers a very powerful info. At the moment I’ll present you how one can create your personal.
The wonderful thing about this methodology is that it doesn’t take a number of time to organize and also you solely want a slide deck and video-recording device of your alternative. You need to use Zoom or Microsoft Groups (MS Groups) if that’s simpler for you. Extra on that later.
First, we have to create a slide deck with a very powerful details about the discharge. We intention at 5 minutes, so we are going to use precisely 5 slides. Right here’s the construction:
Begin by summarising the important thing details about the discharge. What’s the goal launch date? Goes to be publicly obtainable or are you launching a beta? How vital launch it’s from a advertising perspective? Are there any associated pricing adjustments? Some other vital side? Put it right here on this slide.
The second slide is reserved for describing buyer issues you wish to handle. What are the pains you wish to handle with this launch? What jobs will this launch cowl? And what’s out of scope? Attempt to seize it right here.
Do you’ve a buyer who was asking about your newly launched performance? Do you’ve their particular use case? Or do you even have their quote? Wonderful! Share it on this slide, so folks can think about what are the examples of shoppers you might be serving to (and don’t be afraid to make use of their logos, so folks can type a greater connection to the model).
They are saying one image is value a thousand phrases. So I ponder, what’s a GIF value? This slide is reserved for showcasing your new performance in motion. And gifs are wonderful for that. Why? As a result of they are often simply shared with prospects or reused in a gross sales pitch deck. So hold that in thoughts once you’re including it right here and attempt to use some significant take a look at information in your demo. Its size is as much as you, however don’t go overboard with it.
Lastly, the final slide is reserved for sharing details about the longer term. Was this launch a primary iteration of the brand new performance? Do you intend to develop it additional? This slide is a good place the place you’ll be able to share the longer term timeline (once more, use photos). Additionally, if you happen to’re conscious of some performance limitations be at liberty to say them explicitly right here on this slide.
Now we have now the slide deck. You can finish right here and share it along with your group, however I actually suggest recording the session — you’ll get a greater engagement. Don’t ask me why however folks will relatively watch a 5-minute video than undergo the slide themselves. I often use MS Groups the place I spin a digital name with simply myself that’s recorded — name me lazy, however I simply discover it tremendous easy to make use of for recording and exporting the video. As we’re aiming for below 5 minutes, you don’t have to spend time on post-processing the recording, it will be a waste.
Why 5 minutes? It really works the most effective for the engagement from my expertise. The longer your recording goes to be, the less folks will watch it. 7 minutes in comparison with 5 already really feel like an eternity. And all people can discover 5 minutes of their schedule relatively than twelve. So, once you’re recording the session don’t learn the slides — be direct, spotlight a very powerful issues that you simply wish to stick of their head. Folks can learn the slides for themselves.
Now that we have now the recording, it’s time to share it. You need to use e-mail for that, however I favor utilizing our company-wide MS Groups channel. Merely, as a result of you’ll be able to encourage folks to ask questions instantly below the publish. In Kontent, the recording and PPT are shared by the Product Supervisor that was answerable for the performance — I need folks to affiliate them with the performance, to allow them to attain out to them if they’ve additional questions. Additionally it is observe to add the supplies into one shared folder that may be accessed later or shared with new colleagues.
That’s it. That is how we share info with (not solely) customer-facing roles about latest releases in our division. To date the format was actually working for us and we’ve been receiving constructive suggestions. Be at liberty to strive it your self and modify it to your wants. Contemplating it doesn’t require an enormous time funding, it may be an ideal start line for getting everybody on the identical web page.
