In search of the very best octane methods to market your new enterprise?
Right here, we’ve collected what we expect are the highest 10 finest methods to market a enterprise in at this time’s world — these work for each kind of enterprise in any business.
They may provide help to construct model consciousness, generate leads, and make gross sales.
Earlier than we get into that, although, let’s speak about why you need to all the time begin with a gross sales funnel (and introduce one thing we name “The Dream 100”).
Why You Ought to At all times Begin With a Gross sales Funnel
Mapping out your gross sales funnel is floor zero for advertising your enterprise.
Earlier than you get into the nitty gritty of influencers you wish to work with, adverts you wish to run, and sponsorships you wish to snag, its essential to know what you’ll do when these individuals go to your web site.
That’s the place your gross sales funnel is available in.
A gross sales funnel is only a sequence of pages which might be constructed to convert individuals from visitors into leads or from leads into prospects.
It’s completely different out of your typical web site — take a look at the video under.
The place an internet site usually behaves extra like a brick wall that retains individuals from taking motion…
… a gross sales funnel is a door that leads solely to 1 particular motion — and has the next conversion charge due to its single-minded focus.
So… how do you construct a gross sales funnel?
We’ve created a 30-day problem the place we’ll stroll with you side-by-side and provide help to just do that — you’ll construct your first gross sales funnel from scratch!
Click on under to dive in!
Leverage The Dream 100 Course of
You perceive what a gross sales funnel is. And that’s vital for efficiently advertising your enterprise.
However there’s one different concept we wish to focus on earlier than sharing our prime 10 ways.
We name it The Dream 100.
It’s a course of that any enterprise can use to construct model consciousness, generate leads, and make gross sales.
Actually, it’s the precise course of Russell Brunson has used to develop ClickFunnels to a enterprise value over $100 million (with none enterprise capital).
Take a look at the video under.
Right here’s the gist.
The individuals you wish to serve — your dream prospects — are already congregating in a lot of completely different locations on-line.
They’re listening to the identical podcasts, studying the identical blogs, signing up for a similar newsletters, and following the identical Instagram influencers.
What in case you may implant your enterprise, your message, and your presents into these congregations?
That’d be tremendous invaluable, proper?
Heck ya!
Step one is to make an inventory of 100 completely different locations — therefore the identify, though it may very well be roughly than 100 — the place your dream prospects already congregate on-line.
Discover…
- 10+ prime web sites & boards the place they spend time
- 15+ lively Fb teams
- 50+ influencers they comply with on social media
- 30+ podcasts they hearken to
- 40+ e-mail newsletters they learn
You possibly can additionally goal YouTube Channels, blogs, and even magazines.
When you’ve obtained an inventory, you may both…
Work your means in — This implies reaching out and constructing relationships with key individuals. It’ll embrace visitor running a blog, being a visitor on different individuals’s podcasts, and sending free merchandise to influencers for his or her assessment.
Purchase your means in — This implies you pay cash to insert your self into the dialog. That may very well be by means of ads, sponsorships, or agreements with influencers.
That is the inspiration of your lead-gen technique as a result of it tells you the place your goal market is — and as soon as you understand the place they’re, you may create a plan for inserting your self into the dialog.
As Russell Brunson explains…
“The core technique to know is that your dream prospects have already been congregated by your Dream 100. Should you give attention to figuring out them and advertising to them, your dream prospects will begin flowing into your funnels sooner than by anything you might do.”
To study extra concerning the Dream 100, decide up your free copy of Russell’s bestselling e book, Site visitors Secrets and techniques, by clicking on this hyperlink.
You need to use this Dream 100 course of whatever the ways you resolve to make the most of under — simply select your ways after which comply with the Dream 100 course of. It’s the yellow brick highway to success.
Model Consciousness
First, let’s speak about model consciousness. These are confirmed advertising methods that may provide help to garner consciousness amongst your goal market.
1. Search Engine Optimization (web optimization)
What’s one thing that your goal market searches for on Google?
Should you promote trainers, then your goal market possible searches for issues like “finest trainers” or “trainers with out shin ache”.
Actually, you will discover out precisely what your goal market is typing into Google through the use of a device like Ubersuggest.
Simply kind in a key phrase to learn how a lot month-to-month search quantity it has in Google.
Wouldn’t or not it’s good if these individuals had been ending up on your web site?
Effectively, that’s what web optimization is all about — optimizing your web site to rank on web page one for particular high-value key phrases.
For instance, I’ve been working with a SaaS firm known as REISift for a couple of yr now. Once we began working collectively, they’d completely no web optimization visitors by any means.
Over the past yr, we’ve been publishing one to 2 weblog posts monthly focusing on key phrases that their goal market (actual property buyers) kind into Google.
And now they’re driving 2,000 visits monthly by means of Google!
Cool, proper?
That’s the facility of web optimization.
It will increase model consciousness, drives visitors, and even helps to generate leads.
So… how do you do it?
We’re not going to enter depth about that right here. However test our information on web optimization over right here to get a primer.
2. Sponsorships
Ever been interrupted by adverts when listening to your favourite podcast?
How about when studying your favourite e-mail e-newsletter?
Effectively, these adverts are paid slots.
And you may e book these tons for your enterprise — that’s an effective way to construct model consciousness.
The secret is discovering podcasts or newsletters that particularly serve your goal market.
The extra niche-specific it’s to your dream prospects, the higher.
For instance, I just lately ran sponsorships in a e-newsletter to a digital product I created for freelance writers. Right here’s the product…
And the place did I sponsor that product?
In a e-newsletter for freelance writers, after all! Particularly, one known as Funds For Writers…
The sponsorship price me $200 for 3 slots and I made about 20 gross sales. My product price $47 so which means I made about $740 after the price of the sponsorship.
Not unhealthy, eh?
Extra importantly, I elevated model consciousness for my freelance writing teaching and programs.
Sponsorships are nice for constructing model consciousness however they will also be used to generate leads and gross sales in case you do them accurately.
3. Public Relations
PR is a technique of constructing relationships with journalists, bloggers, and different influencers in your business to get them to speak about your model.
(The “work your means in” a part of the Dream 100 course of works very well for this)
It’s type of like getting free promoting.
Right here’s an instance of a title that does properly on many websites for PR efforts…
There are numerous alternative ways to barter natural placements in blogs and media retailers that your goal market pays consideration to.
Listed here are some concepts…
- Rent a PR Professional — You may rent a PR company that can assist you with this course of. They may provide help to get placements, however it might probably get costly rapidly.
- Construct Relationships — If in case you have a small finances or wish to avoid wasting cash, you too can attain out to journalists, blogs, and influencers instantly and attempt to construct relationships with them. It will usually end in natural placements. Use the Dream 100 course of!
- Write — An alternative choice is solely to pitch your visitor posts to blogs the place you need publicity. They’ll often allow you to embrace a point out of your model or product within the article or not less than in your bio.
- Visitor — Or you may supply your self as a visitor on podcasts that your goal market listens to. They’ll often allow you to promote your enterprise on the finish of the episode earlier than signing off.
These are all nice methods to get your model in entrance of a brand new viewers with out spending tons of cash.
And keep in mind, the purpose right here is to extend model consciousness. So, even in case you don’t get any gross sales or leads out of your PR efforts, it’s nonetheless value it.
4. Influencer Advertising
Influencers have an viewers of individuals inside your goal market.
Not solely that, however that viewers attentively listens to what the influencer has to say.
The worth of getting that influencer, then, to suggest or promote your merchandise is apparent.
Right here’s an instance…
It’s just like PR however with a give attention to social media.
For instance, let’s say you might have a product that helps individuals lower your expenses on their groceries. You possibly can attain out to an influencer who talks about budgeting and see in the event that they’d be keen on reviewing your product on their YouTube channel or Instagram account.
The important thing with influencer advertising is to ensure you’re reaching out to influencers who’ve an viewers that’s related to your enterprise.
In any other case, you’re simply losing your time (and cash).
Lead Technology
Now we’re going to speak about advertising ways that may provide help to generate leads (i.e. develop your e-mail listing).
In at this time’s world, the e-mail listing is the lifeblood of your enterprise.
It’s the place you’ll construct rapport, create buyer relationships, and make gross sales.
Right here’s how one can develop your e-mail listing.
5. Lead Magnets
A lead magnet is an opt-in supply that you just give away in change for an e-mail tackle.
It’s a chunk of content material — PDF, e book, audio clip, video course, and so on. — that gives worth to your goal market and entices them to enroll in your e-mail listing.
For instance, in case you had been within the enterprise of serving to individuals lower your expenses on their groceries, you might create a lead magnet that exhibits them the way to just do that.
Or, in case you had been within the enterprise of serving to individuals get out of debt, you might create a lead magnet that exhibits them the way to create a finances.
You get the concept.
Right here’s an instance of a lead magnet…
The important thing with lead magnets is to verify they’re top quality and ship on their promise.
Should you create one thing that’s actually invaluable and helpful, individuals shall be very happy to enroll in your e-mail listing.
And upon getting their e-mail tackle, you can begin constructing a relationship with them and ultimately promote them your services or products.
6. Ads
How are you going to get individuals to enroll in your lead magnet?
Effectively, you should use a number of the concepts listed within the model consciousness part (similar to web optimization and public relations).
However you too can run ads.
For instance, you might run a Fb advert that factors to your lead magnet opt-in web page.
Or you might run a Google AdWords marketing campaign and goal key phrases associated to your lead magnet.
The important thing with adverts, nevertheless, is to ensure you’re focusing on the appropriate individuals.
You don’t wish to waste your cash on adverts which might be proven to individuals who have little interest in what you’re promoting.
That’s why it’s essential to make use of focusing on choices like demographics, pursuits, and behaviors when establishing your advert campaigns.
By doing so, you may make certain that your adverts are solely being proven to people who find themselves prone to be keen on your services or products.
7. Webinars
Webinars are an effective way to generate leads.
Actually, it’s considered one of our all-time favourite lead gen ways right here at ClickFunnels. It’s how Russell created buzz for our enterprise!
They’re basically on-line seminars or workshops that you should use to teach your goal market on a specific matter.
And, on the finish of the webinar, you may even supply a services or products that you just’d wish to promote.
This implies you may generate leads on the entrance finish (throughout registration) and make gross sales on the again finish (on the finish of the presentation).
Take a look at our information over right here to construct a webinar funnel!
Gross sales
Lastly, we’re going to share three of the most effective ways for making gross sales.
Right here they’re.
8. Tripwire Funnels
A tripwire funnel is a kind of gross sales funnel that’s nice for making gross sales. It begins with a low-level supply after which promotes a one-time supply with a heavy low cost as soon as the particular person has already entered their transport and cost info.
Let’s check out a top level view of the Tripwire Funnel…
Listed here are some extra particulars with examples of every web page…
Two-Step Gross sales Web page — First, guests arrive on the gross sales web page. This web page presents such a no brainer deal that your goal market can’t presumably resist. It’s type of like a lead magnet besides you’re providing it for a small sum of money, often anyplace from $1 to $50 (relying in your business and goal market). This web page requires individuals to enter their transport and cost info to proceed by means of the funnel.
OTO Web page — Subsequent, guests go to the One-Time Supply Web page. This web page presents the factor that you just’re really making an attempt to promote. It’s a bit dearer than the factor you provided on the primary web page however closely discounted and with some sturdy FOMO because it’s a one-time supply. The standard friction of inputting transport and cost info is already taken care of (that’s the place most individuals abandon their purchasing cart) and so the OTO Web page often converts at a surprisingly excessive charge.
— That is your receipt and/or thanks web page.
Tripwire Funnels do very well for changing chilly visitors into prospects or for getting heat leads who’ve by no means bought earlier than to lastly take the leap.
If this sounds just like the ticket, you may obtain your first Tripwire Template over right here without cost — then you may customise it utilizing ClickFunnels’ software program.
9. Cleaning soap Opera Sequence
Earlier we shared some advertising ways for constructing your e-mail listing.
However… when you’ve obtained individuals in your listing, when you’ve delivered the lead magnet… then what?
The following step is to attempt to promote these individuals considered one of your major merchandise utilizing a sequence of emails.
We’ve lovingly dubbed this technique the “cleaning soap opera sequence”.
As a result of, like a cleaning soap opera, the emails information the customer irresistibly from one “episode” (e-mail) to the subsequent… and ultimately to purchasing your merchandise/providers.
Right here’s an important breakdown of how this e-mail sequence works from Ryan Wegner…
The cleaning soap opera sequence mainly consists of 5 emails despatched over 5 days (one a day).
You set the stage, create excessive drama, share your epiphany, focus on hidden advantages, after which use urgency to push the lead over the fence.
If you would like a extra detailed rationalization of how this works, get a free copy of Russell Brunson’s bestselling e book, DotCom Secrets and techniques ← simply pay transport.
10. Seinfeld Emails
As soon as somebody has completed going by means of a cleaning soap opera sequence… what’s subsequent?
Whether or not they purchase or not, you shouldn’t cease emailing them.
In spite of everything, simply because somebody didn’t purchase 5 days after they signed up in your e-mail listing definitely doesn’t imply they’ll by no means purchase.
49% of companies say that the majority of their leads require “lengthy cycle” nurturing, in keeping with Ascend2.
So it’s value your time to maintain emailing individuals who’ve purchased earlier than… and individuals who’ve by no means purchased.
However… what do you ship?
Each day Seinfeld emails — take a look at the video under!
Principally, Seinfeld emails are simply each day emails that catch the recipient’s consideration, inform a narrative, and make a suggestion related to the story that was informed.
These may be paid presents or free presents — there must be a wholesome mixture of each.
Now you could be nervous about emailing each day, however you might use the identical technique and e-mail only a few instances every week and even as soon as every week.
The essential factor is to remain involved along with your whole listing — to proceed constructing authority, and to proceed making them presents.
When you get within the behavior, writing these emails ought to simply take quarter-hour or so each morning — you should use the hook-story-offer format to put in writing them…
- Hook — Get the recipient’s consideration with a curiosity-inducing topic line.
- Story — Inform a compelling and attention-grabbing story.
- Supply — Supply a services or products that’s associated to the story you informed.
Right here’s an instance…
Russell Brunson (and plenty of different on-line entrepreneurs) have discovered you could make about $1 per subscriber monthly… and that quantity will increase once you e-mail extra usually.
Seinfeld emails are an effective way to nurture your leads, construct belief, and hold your e-mail listing actively shopping for.
You may study extra about Seinfeld emails in Russell Brunson’s bestselling e book, DotCom Secrets and techniques ← use that hyperlink to get it without cost.
Ultimate Ideas on Advertising Your Enterprise
There you might have it — the highest 10 methods to market your enterprise.
However there’s one ultimate thought I wish to depart you with…
You don’t need to do all of them!
Actually, it’s higher in case you give attention to only a few and do them very well.
Because the adage goes, much less is extra.
Click on the hyperlink under in case you’re prepared for the subsequent step — to construct your high-converting gross sales funnel that may take advantage of your advertising efforts!
