The Prime 10 Brevo/Sendinblue Options for Your Ecommerce Retailer

Sendinblue carved out a distinct segment as a high-quality, low-cost e-mail advertising and marketing platform. It might need lacked a number of the bells and whistles of premium instruments, nevertheless it did all of the necessities effectively — and at a fraction of the worth of its rivals.

Issues modified considerably in Might 2023, when the platform bolted on CRM performance as a part of its rebranding to Brevo. Not solely is it nonetheless low-cost, nevertheless it additionally does a ton of additional stuff.

(N.B. As a result of Brevo is a brand new — and relatively unknown — identify, we’ll largely discuss with it as Sendinblue all through this text.)

With all that further performance, is Sendinblue/Brevo a no brainer for budget-conscious companies?

It is dependent upon your wants. However there’s no scarcity of Sendinblue alternate options on the market. Some are higher catered to particular industries; others have extra superior options; some provide extra beneficiant function units. That will help you make the suitable selection for your corporation, we’ve in contrast the highest 10 Sendinblue alternate options by:

• Value
• Product options
• Buyer help
• Execs and cons
• Target market

Let’s get into it…

What Are the Finest Sendinblue Options?

The ten Finest Sendinblue Options

That is our article, so you may forgive us for beginning with our personal platform. Drip does advertising and marketing automation for ecommerce companies (with a selected give attention to DTC manufacturers). We assist ecommerce entrepreneurs create extremely customized, revenue-driving e-mail and onsite campaigns — with out requiring any superior technical abilities. No surprise hundreds of manufacturers belief us to have interaction their audiences and develop their gross sales.

What Makes Drip the Finest Sendinblue Different?

• Made for ecommerce companies. Sendinblue has some helpful options for ecommerce manufacturers, together with the flexibility to ship transactional emails on all worth plans (even the free one). But it surely’s not a devoted ecommerce platform, so it doesn’t have the depth of ecommerce-specific segmentation and automation options supplied by Drip.
• Ecommerce-focused growth pathway. Sendinblue serves companies in a number of industries, from automotive to media and publishing to NGOs. As a result of it has to maintain all of them glad, there’s little incentive to introduce new options that solely profit a small proportion of consumers. Against this, Drip is one hundred pc targeted on ecommerce — and so is our growth pathway. All the things we do is designed that will help you generate extra leads, gross sales, and income.
• Income-focused reporting. Sendinblue’s reviews are a bit of difficult to learn — and when you’re on the Starter plan (or beneath), you solely get restricted entry to information. On the flip facet, all Drip clients can leverage the complete energy of our revenue-focused reviews, serving to them perceive the worth of each single automation and e-mail. We even let you know precisely how a lot income you’ve generated via Drip campaigns.
• Superior onsite ecommerce advertising and marketing. We lately added superior onsite advertising and marketing to our toolkit with the addition of Sleeknote, a feature-rich onsite type and popup-building platform — serving to our customers attain clients past the inbox. Sendinblue has a stable, easy-to-use form-builder, nevertheless it lacks Drip’s depth of personalization and customization.
• UI constructed for ecommerce. As a result of Drip is constructed from the bottom up for ecommerce companies, our interface solely consists of the stuff you want, making it simple to navigate. Sendinblue is a extra generalist platform, so it inevitably has instruments that weren’t designed for non-ecommerce manufacturers. 
• Devoted help for ecommerce manufacturers. Ecommerce advertising and marketing is our bread and butter — and we’re blissful to share our data. Our help crew is blissful to drag up a chair, get below the bonnet of your ecommerce technique, and supply suggestions tailor-made particularly to your model. Sendinblue’s help is completely competent, however you’ll have to subscribe to its top-tier Plus plan to unlock customized help.

How Does Drip Evaluate to Sendinblue?

• Ecommerce-specific performance. Assuming you’re an ecommerce enterprise (with a considerable funds and enough technical capabilities), Klaviyo does a greater job than Sendinblue, just because it’s a devoted ecommerce automation platform.
• Extra ecommerce integrations. Sendinblue claims to supply 150+ integrations (though searching its record, we might solely see 63 at time of writing). Klaviyo, in the meantime, options 300+ pre-built integrations, together with standard ecommerce instruments like Gorgias and LoyaltyLion.
• Extra ecommerce templates. Once more, this one’s a easy numbers recreation: Sendinblue affords 60+ absolutely customizable e-mail templates. However Klaviyo has 100+ templates throughout e-mail, SMS, types, and automations. So it takes the prize right here.
• Ecommerce-focused reporting. Klaviyo’s reporting software is great, with pre-built and absolutely customizable dashboards that visualize all of your KPIs in a single place. Sendinblue is much extra restricted right here, particularly at cheaper price factors.
• Predictive analytics. Klaviyo’s superior information science-driven options are able to forecasting when a buyer will place their subsequent order, and even calculate their predicted lifetime worth, churn threat, and spending potential. Sendinblue can’t compete right here.

Is Klaviyo too costly? Take a look at our piece on the finest Klaviyo alternate options in the marketplace. 

How Does Klaviyo Evaluate to Sendinblue?

Tens of millions of companies use Mailchimp. So many, in truth, that the platform has an astonishing 66 p.c market share amongst e-mail advertising and marketing instruments. However the most well-liked choice isn’t at all times the finest (particularly provided that Mailchimp has elevated its costs and decreased performance on cheaper price plans). So is Mailchimp one of many higher Sendinblue alternate options?

What Makes Mailchimp the Finest Sendinblue Different?

• Extra e-mail templates. Sendinblue’s e-mail templates are stable and obtainable to all clients, even these on the free plan. Nevertheless, it lacks the number of Mailchimp’s (100+) e-mail templates — albeit not all of these are accessible via Mailchimp’s free account. Mailchimp additionally means that you can code or add your individual templates.
• Free touchdown web page builder. Sendinblue affords among the finest free plans in the marketplace, nevertheless it doesn’t embrace touchdown page-building performance. Against this, Mailchimp’s touchdown web page builder is out there to all customers, even these on the free account.
• Extra superior reporting. We’ve already famous Sendinblue’s reporting limitations, and Mailchimp has the sting right here too — partially as a result of Sendinblue lacks social and ecommerce reviews.
• Extra integrations. Mailchimp is a better-known software, so it’s no shock that it affords way more integrations than Sendinblue (roughly twice as many). That mentioned, Sendinblue has a Zapier integration, providing entry to hundreds extra instruments and platforms.

Mailchimp too easy in your wants? Take a look at our greatest Mailchimp alternate options for ecommerce. 

How Does Mailchimp Evaluate to Sendinblue?

• Additional free instruments. Sendinblue’s free plan is great — and when you’re purely trying to ship advertising and marketing and transactional emails, it positively wins right here. However Omnisend affords some good extras that Sendinblue lacks, together with A/B testing and as much as 500 internet push notifications.
• Ecommerce-centric reviews. Omnisend’s reporting is constructed for ecommerce companies, specializing in income attribution and reporting. It’s additionally simple to search out helpful ecommerce reviews, like income per marketing campaign. As we’ve famous earlier than, Sendinblue’s reporting isn’t nice (and it lacks ecommerce monitoring as customary).
• Extra help choices. Sendinblue affords good help and a very good data base, however when you’re on a cheaper price plan, you’ll have to deal with reaching them by way of e-mail. In the meantime, Omnisend affords 24/7 e-mail and stay chat help on all plans (whereas Professional and Enterprise-level clients may also entry a devoted buyer success supervisor at an extra one-off value).
• Extra e-mail templates. Omnisend’s library consists of 100 ecommerce e-mail templates, all of which can be found throughout all worth plans. Sendinblue has fewer templates — and never all are related to ecommerce companies.

How Does Omnisend Evaluate to Sendinblue?

• Big vary of e-mail templates. AWeber affords one of many largest template libraries in the marketplace, giving customers entry to over 600 totally different e-mail and e-newsletter templates. Not all of them are super-high high quality, but when we’re going purely on the numbers right here, AWeber has the sting.
• Extra integrations. Once more, this one’s a numbers recreation — and AWeber wins it arms down, providing 750+ integrations. Against this, Sendinblue claims to supply over 150.
• Over-the-phone help. AWeber is among the few platforms to supply phone-based help on all (paid) worth plans. With Sendinblue, you’ll must pay $65+ monthly for the Marketing strategy to unlock over-the-phone help.
• (Extra) free push notifications. Free AWeber customers can ship internet push notifications to as much as 50,000 subscribers monthly, whereas Sendinblue’s free plan limits push notifications to simply 500 month-to-month impressions.
• (Barely) higher e-mail deliverability. In keeping with E-mail Deliverability Report, AWeber performs barely higher than Sendinblue in deliverability exams. The extra inboxes you attain, the extra income you may generate.

How Does AWeber Evaluate to Sendinblue?

• Constructed for creators. With out wishing to state the plain, ConvertKit’s greatest level of distinction is its give attention to supporting content material creators. All its options are designed for creators, whereas Sendinblue caters to companies throughout varied industries.
• “Free” referral advertising and marketing. Creator Professional-level ConvertKit clients get inclusive entry to SparkLoop’s referral advertising and marketing platform, giving them a free and simple solution to broaden their viewers. Sendinblue doesn’t at present combine instantly with SparkLoop (or some other referral platform, so far as we will inform).  
• Be part of the ConvertKit Creator Community. All (paying) ConvertKit customers can entry the platform’s Creator Community, permitting them to suggest — and be beneficial by — different creators. It’s one other low-effort, high-reward solution to broaden your viewers. Sendinblue doesn’t provide something comparable.
• Earn sponsorship income. For those who’ve received 10,000+ e-newsletter subscribers, ConvertKit will aid you monetize your content material via paid sponsorship alternatives. Unsurprisingly, Sendinblue — which isn’t constructed for content material creators — doesn’t have an analogous function.
• Higher worth for small e-mail lists. In case you have not more than 1,000 subscribers, you may ship limitless emails freed from cost via ConvertKit. Sendinblue usually affords higher worth for bigger accounts, although. 

How Does ConvertKit Evaluate to Sendinblue?

• Very good e-mail deliverability. At time of writing, GetResponse sits proudly atop E-mail Deliverability Report’s deliverability rating, whereas Sendinblue is down in mid-table.
• Constructed-in generative AI. Sendinblue is but to affix the generative AI revolution, whereas GetResponse has constructed its personal GPT-3.5-powered e-mail generator — obtainable on all paid plans.
• Constructed-in webinar internet hosting. Run a number of webinars? With GetResponse, you may host them from throughout the platform (supplied you pay for one of many higher-tier plans). You’ll want a third-party integration to host webinars via Sendinblue.
• Handle paid adverts via extra platforms. Sendinblue clients can create and handle Fb adverts via the platform, whereas GetResponse affords built-in help for Google and Meta adverts, providing extra methods to succeed in new audiences and retarget earlier web site guests.
• AI-driven web site builder. GetResponse has an AI-powered web site builder, permitting customers to create their very own web sites with out requiring any coding abilities. It’s obtainable on all GetResponse plans, even the free one. Whereas Sendinblue does have a touchdown web page builder, it’s much less superior and is simply obtainable at Enterprise degree and above.

How Does GetResponse Evaluate to Sendinblue?

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