The Physique Store not too long ago introduced that it has turn into the world’s first international magnificence model to realize 100% vegan product formulations, licensed by The Vegan Society.
The Physique Store, a Trailblazer in Vegan Magnificence Model
The product formulation portfolio includes all ranges, together with skincare, physique care, hair care, make-up and perfume. The trailblazing magnificence retailer achieved its bold goal in 2021 when 60% of its merchandise already carried the Vegan Society trademark.
Initially, the United Kingdom-based model was the primary magnificence retailer to marketing campaign towards animal testing in cosmetics since 1989. The model believes that animals shouldn’t be harmed within the pursuit of magnificence. Whereas the model stays devoted to a worldwide prohibition of animal testing in cosmetics, reaching a wholly vegan product vary is a major achievement in cruelty-free magnificence.
The Vegan Society Trademark Certification
The Vegan Society is a registered charity and the world’s oldest vegan organisation. It was based in 1944 by a vegan group led by Donald Watson.
The Vegan Society is the head of vegan certification, with its Vegan Trademark acknowledged globally as the usual for vegan merchandise, guaranteeing they keep away from animal testing and animal-derived components. Certification is a giant deal for The Vegan Society—they scrutinised each uncooked materials within the product catalogue. After a meticulous investigation, every product underwent a holistic evaluation to make sure it met all standards earlier than it was awarded that coveted Vegan Trademark certification.
Likewise, for The Physique Store, a complete course of is undertaken for the model to realize a 100% vegan-certified formulation within the magnificence business. It entails an in depth evaluation and reformulation of all merchandise, making certain the exclusion of animal-derived components and a dedication to cruelty-free practices. This meant over 4,000 components needed to be validated for over 1,000 merchandise to hold the stamp.
Chantelle Adkins, the Director of Enterprise Growth at The Vegan Society, commented,
“In the present day we’re extending a large congratulations to The Physique Store for reaching 100% of their product formulations being vegan and authorized with The Vegan Society’s Vegan Trademark. This has been a large undertaking for them and showcases their dedication and dedication to vegan magnificence. We hope that this vital step units a worldwide normal for different magnificence manufacturers to comply with and conjures up additional change to cut back animal use and exploitation throughout the business.”
What Does it Imply for the Way forward for the International Magnificence Trade?
The importance of The Physique Store receiving 100% vegan certification within the international magnificence business is profound. It not solely underscores the model’s unwavering dedication to cruelty-free and moral practices but in addition units a notable normal for sustainability and conscientious client decisions.
As well as, Analysis and Markets predicts that the vegan cosmetics business will develop with a 6.31% Compound Annual Development Fee (CAGR) between 2023 and 2028. On high of that, the analysis additionally estimates the vegan cosmetics business will attain $24 billion by 2028.
With the rise of moral consumerism, veganism has more and more turn into a way of life, particularly among the many youthful demographic. Subsequently, this accomplishment not solely resonates with the rising demand for moral and sustainable merchandise but in addition positions The Physique Store as a frontrunner in shaping a extra compassionate and environmentally aware future for the sweetness business on a worldwide scale.
The Physique Store was topped the “Model of The Yr” within the International class on the 2023 – 2024 World Branding Awards. Uncover extra in regards to the model and its contribution right here.
Learn extra: 4 Methods to Strengthen Your Vegan Model in In the present day’s Market
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