After profitable the 2021 NBA championship, the Milwaukee Bucks turned a basketball sensation with its main star, Giannis Antetokounmpo. Nevertheless, in 2012, the group had no established model story or advertising group. Enter Dustin Godsey, the primary advertising rent on the group.
On this episode of the Pace of Tradition podcast, Suzy founder and CEO Matt Britton sits down with Godsey, chief advertising officer on the Milwaukee Bucks to debate how the Milwaukee Bucks constructed a championship tradition and mentality that led the group to the 2021 NBA triumph and helped develop a profitable, international model.
When you concentrate on what we’re as a model, we’re a championship tradition.
—Dustin Godsey, CMO, Milwaukee Bucks
Initially, Godsey needed to be an NBA participant however determined to check journalism on the College of Iowa. His advertising expertise started in minor-league baseball with the Cedar Rapids Kernels and the Iowa Cubs. In 2008, Godsey took on the position of regional advertising director at International Spectrum (now Spectra), shifting to Comcast Spectacor because the director of selling.
Godsey was employed in 2012 because the director of selling providers on the Milwaukee Bucks, turning into the group’s first advertising worker. He was promoted to vp of selling, then chief advertising officer. Because of this, Godsey has develop into a profitable supervisor and chief of an ever-growing and altering group of selling and PR professionals. He was additionally named Enterprise Insider’s 2022 Progressive CMO of the Yr.
Stream the brand new episode under, hear and subscribe on Apple Podcasts or discover it on Spotify.
Be taught extra in regards to the Milwaukee Bucks’ model story and journey to turning into NBA champions by testing the important thing takeaways of this episode under.
Key Takeaways:
- 02:14 – 04:19 – An NBA Dream Story – In 2012, Godsey had a purpose to steer the advertising division of an NBA group, and he achieved it by turning into the primary advertising rent for the Milwaukee Bucks. The group was coping with important challenges throughout that interval. Nonetheless, Dustin and his group labored onerous and persevered, which led to the creation of a thriving NBA group.
- 04:19 – 06:03 – The Championship Tradition – In 2014, when the Milwaukee Bucks noticed new possession take over, the group’s model id was redefined to create a championship tradition. Each group member embraced this imaginative and prescient, and it turned the cornerstone of their efforts and mentality. With a shared purpose of profitable a championship and establishing themselves as a championship group in Milwaukee, the group’s inner groups aligned and labored collectively in direction of this goal.
- 06:03 – 09:48 – Constructing a Successful NBA Model – Making a profitable Bucks model story began by aligning all digital platforms, direct advertising channels, databases, and e mail advertising efforts and bringing them beneath one roof. Godsey and his group additionally give attention to offering world-class expertise and worth to its followers.
- 12:25 – 14:55 – The “Greek Freak” – Among the best Milwaukee Bucks’ acquisitions was bringing on famous person Giannis Antetokounmpo, which had an excellent impression on and off the courtroom. From a advertising perspective, Antetokounmpo is a hardworking participant with a profitable mentality, which aligns with the Bucks’ model story. His spectacular background and persona enable the group to inform his story authentically and positively attraction to each particular person.
- 14:55 – 19:32 – Discovering the Proper Companions – From an organizational and market perspective, the Milwaukee Bucks is a small group that prioritizes its model tradition and chooses its companions correctly. For Dustin, a partnership is about aligning the objectives and values of each events, working collectively, and striving to create genuine tales between them and their companions.
- 20:46 – 25:34 – Bucks’ 2023 Developments and Innovation – On the expertise facet, Dustin works on the Bucks cellular app to supply a holistic 360 expertise for followers. From the advertising outlook, the app collects priceless first-party knowledge that the analytics and insights group can use to boost the followers’ experiences. Moreover, the model is launching a personal label retail line to inform its model story and have interaction international audiences.
