Right here’s as we speak’s AdExchanger.com information round-up… Need it by e-mail? Join right here.
OneView, Meet ONE
AdExchanger has beforehand referred to Roku and Nielsen’s relationship as a “strategic accord.”
Roku was the primary streaming media platform to make use of Nielsen scores and has delivered semi-annual doses of fine PR to Nielsen throughout a dismal streak. And when Nielsen scores gentle up Roku stock, spend follows. Nielsen can be one among Roku’s sponsoring members, so to talk, to the nation membership of TV advertisers.
Oh, and final 12 months, Roku acquired Nielsen’s ACR knowledge enterprise made up of former Gracenote and Sorenson Media property.
The newest chapter of their romance got here on Thursday when Roku inked maybe its largest Nielsen partnership but with the information that Roku might be a pilot media associate for Nielsen’s Whole Advert Scores, the four-screen measurement product (cellular, desktop, linear TV and CTV) launching in December.
Whole Advert Scores is crucial for Nielsen, as a result of it varieties the information set that underpins Nielsen’s plans for Nielsen ONE, its cross-video stock provide product that’s been in alpha testing this 12 months.
Roku is uniquely suited to show out Nielsen ONE’s (eventual) worth, as a result of Roku stock is all logged-in and that id knowledge will be related to the Roku OneView DSP (previously dataxu)
Proving that ONE works for conventional TV campaigns might be a taller order, although.
Nonplussed
Is Walmart+ the most important shopper product that nobody is speaking about?
That’s the thesis outlined in a Twitter thread by startup investor Turner Novak.
Walmart wants a subscription bundle anchored by shopper loyalty packages, supply ensures and media. (Ask your self, is Prime essential to Amazon? Yup.)
However different built-in Walmart+ advantages maximize Walmart’s profitability. Walmart+ consists of gas reductions and plenty of of its retailer areas have fuel stations. This setup incentivizes consumers to drive to the shop – a less expensive type of success than delivery. One other Walmart+ add-on is scan-and-go funds in shops – an excellent cheaper type of success, since a Walmart worker doesn’t have to bag groceries and/or put them out curbside for pickup.
Having its very personal “plus” signal brings Walmart into the media realm, too, the place it’s an absolute whale.
Walmart doesn’t have its personal studio, à la Amazon, however earlier this month it introduced that Walmart+ will embrace an AVOD subscription to Paramount+ (usually $5 per thirty days). On prime of that, this 12 months, Walmart+ additionally began bundling in six months of Spotify Premium ($60 worth).
Walmart wasn’t an early mover on ecommerce and promoting, nevertheless it’s acquired lots going for it. And whereas different providers would possibly get lower throughout a recession, as shoppers trim their subs, Walmart+ with all its perks might sound an oasis within the desert.
Failed Stadia
Google is shutting down its Stadia recreation streaming service simply two and a half years after it debuted, TechCrunch studies.
The choice was prompted by a scarcity of adoption, in response to Stadia VP and GM Phil Harrison.
Google’s means to compete with gaming giants like Microsoft, Amazon and Sony was just about at all times unsure. Just lately, Google had turned to providing months-long free trial subscriptions in an try to construct Stadia’s consumer base.
As such, the demise of Stadia was lengthy rumored, and the rumors picked up steam in February after Google shut down its Stadia Video games and Leisure studio, which was tasked with growing first-party unique video games for the platform. Nonetheless, Google was denying any rumors of Stadia’s impending shutdown as just lately as July.
Google will subject refunds for Stadia {hardware} and software program purchases, and subscribers will retain entry to their Stadia recreation libraries till January 18, 2023.
However Stadia wasn’t a complete wash. Quite than throwing away the low-latency streaming expertise that powers the service, Google hopes to repurpose the tech in different components of its enterprise and supply it to companions, Harrison says.
However Wait, There’s Extra!
IPG’s Magna: Fall replace to the 2022 and 2023 US promoting report and forecast. [release]
EZPR CEO Ed Zitron: There is just too a lot web. [Medium]
The right way to advocate for knowledge privateness and consumer’ rights. [Wired]
Google and Warner execs invested on this anti-fraud advert tech startup’s $15 million funding spherical. [Insider]
Artists are staying on the prime of music charts for longer intervals, because the business fails to end up new hits. [Bloomberg]
You’re Employed!
Walt Disney promotes international streaming chief Alisa Bowen to president of Disney+. [release]
Stagwell Advertising Cloud hires Mansoor Basha as its first CTO. [release]
Choozle elevates its chief consumer officer, Adam Woods, to CEO. [release]
