Over the previous few years, the Edtech trade has seen sharp progress. Forbes expects the worldwide Edtech market to develop yearly by about 16.5%. And this spike may be attributed to the key rise within the utilization of good gadgets.
Talking of good know-how, the huge transformation conventional training programs have witnessed is plain. Training and education are now not one-way communications.
As customers have moved on-line from typical mediums, they count on frictionless engagement. However as a result of rising noise, channels like social media, emails, bodily conferences, and bulletin board notices are sometimes inefficient.
The answer? With 2 billion and counting lively customers, one messaging platform that outshines each communication channel is WhatsApp.
This text covers ten causes to combine WhatsApp for Edtech and unlock greater engagement.
The explanation why we predict WhatsApp ought to be part of your advertising and marketing technique for Edtech
If you happen to’re questioning why a typical messaging instrument like WhatsApp ought to be included in your academic establishment or firm’s advertising and marketing resolution, listed below are ten causes that’ll provide you with readability:
1. Huge demographic of customers
WhatsApp is a default messaging app in most international locations, with over 100 billion messages exchanged each day. And its lively consumer base grows month-to-month and is at present at 2.24 billion — virtually 30% of the world’s inhabitants.
So there’s a excessive likelihood, primarily based on what your Edtech firm sells and who you goal, they’re probably already actively utilizing WhatsApp. This huge demographic of customers ought to be a purpose sufficient to begin utilizing WhatsApp to speak and interact your viewers.
2. WhatsApp presents seamless real-time communication between two events
Communication by means of telephone calls or emails in training is tedious. It frustrates college students and oldsters because it leaves them with unanswered queries. Additionally, mother and father and college students are required to speak with academics and organizations inside normal working hours — usually 8 am to 4 pm.
That’s when WhatsApp steps in.
Mother and father and college students might have questions on programs, charges, exams, occasions, and so forth. And WhatsApp takes real-time communication between two events to the subsequent degree. It’s a seamless messaging medium to get in contact with academics or administration and get queries answered then and there.
WhatsApp messaging additionally saves academics and admins hours of effort and time in any other case spent calling every mum or dad or scholar to convey time-sensitive info.
3. WhatsApp is a perfect instrument for low-connectivity places
WhatsApp makes use of minimal knowledge and doesn’t want excessive web pace to perform.
Due to this fact, it may be used for on-line instructing and speaking easily with people in bad-coverage, distant areas the place digital assets to help on-line studying are scarce.
4. WhatsApp has a user-friendly interface and is simple to make use of
Not all educators are tech-savvy. They could lack the experience to make use of advanced collaboration and video conferencing instruments like Zoom or Google Meet. Additionally, restricted community connectivity and gadget functionalities might hamper communication.
Alternatively, WhatsApp is a fairly easy instrument with easy navigation that wants zero technical experience. All educators want is a primary smartphone. Additionally, the app’s shut resemblance to plain SMS messaging and straightforward one-click video conferencing makes it simpler for non-tech-savvy academics to adapt rapidly.
Utilizing WhatsApp’s user-friendly and acquainted interface, educators can run lessons and educate on-line with none fuss.
5. WhatsApp is extra dynamic and facilitates proactive interactions
Typical classroom studying is one-way and monotonous. However WhatsApp is extra dynamic and encourages proactive interactions between college students and educators.
College students can hear in, watch, study, and talk proactively with academics, no matter their places. WhatsApp additionally makes it simpler for college students to submit assignments, obtain scores, or participate in WhatsApp group discussions, to call a couple of.
You may as well nudge scholar interactions by sending focused advertising and marketing notifications on WhatsApp, as an example, requesting their opinion on a selected course, following up on submissions publish due dates, sending webinar enrollment requests, and so forth.
6. To equip college students and improve their studying expertise
A optimistic examine ambiance outcomes from academics equipping college students with up-to-date info and enhancing their studying expertise.
Incorporating WhatsApp into the training course of could make the coed’s expertise extra interactive and interesting. An excellent place to begin is to offer college students with course-related video clips, audio, PPTs, notes, and different academic assets utilizing WhatsApp.
Doing so ensures the scholars’ studying by no means stops outdoors the classroom with out them feeling overwhelmed with the e-learning course of.
7. To facilitate teamwork and collaboration between college students
WhatsApp for training may be leveraged as a instrument for collaboration and teamwork, too. Lecturers or organizers can create a WhatsApp group with a click on and add as much as 1024 college students per the present restrict.
Such scholar collaborations give rise to a community-like really feel the place college students reply one another’s queries and allow them to study collectively as a group. This can be a win-win scenario for academics, too, as college students assist one another outdoors academics’ working hours, thereby decreasing their workload.
8. The power to ship scholar or mum or dad reminders
Sending well timed reminders is one of the best ways to ask re-engagement. WhatsApp permits you to automate, schedule, and ship pleasant reminders to college students and oldsters to keep away from last-minute hassles.
Typical examples embody sending advertising and marketing notifications, similar to cost reminders, webinar reminders, task submission reminders simply earlier than a deadline, exams, and lots of extra. Reminding your viewers by means of WhatsApp in a pleasant method encourages re-engagement and retention charges throughout lessons and programs.
Tip: Personalize reminders by addressing the coed or mum or dad by their title to extend engagement and open charge additional.
9. Simpler to gather suggestions
Suggestions is important to enhance studying experiences and perceive the scholars’ views.
Amassing suggestions publish course completion, as an example, permits you to determine any roadblocks that will have hampered the coed’s expertise. It provides you a chance to enhance the course construction and get extra lively engagement.
Probably the most generally used suggestions technique – Google survey types are prolonged and time-consuming. WhatsApp is a good various to them, the place you may simply gather suggestions at scale utilizing chatbots. This manner, your college students don’t have to go away their WhatsApp to report their responses and may submit them anyplace, anytime.
10. Scholar help and FAQs may be simplified
Efficient communication can scale back the churn charge and, in your case, the variety of scholar drop-offs.
Providing 24/7 scholar help is one option to preserve wholesome communication together with your viewers. College students and oldsters have quite a few queries about exams, course construction, funds, outcomes, and so forth. So how will you resolve any variety of queries, no matter the time, with out protecting them guessing?
WhatsApp helps you arrange and run scholar help and FAQ chatbots that take care of consumer queries across the clock. You may as well arrange a system the place sophisticated considerations are routed to a human help agent for added assist.
The largest good thing about organising a WhatsApp chatbot for Edtech is constructing scholar trustworthiness in your organization or establishment, resulting in greater conversions, similar to enrollments, course inquiries, program completions, and so forth.
Professional tip: You’ll be able to even experiment with including AI and ChatGPT on WhatsApp to sort out queries from college students and oldsters.
WhatsApp Enterprise API permits you to combine conversational AI like ChatGPT into your chatbots. This manner, college students or mother and father don’t must flick thru Google and as an alternative can get their common queries answered on WhatsApp immediately.
Conclusion
WhatsApp’s intuitive interface and ease of entry are unbeatable. However to faucet into its plethora of capabilities, Edtech firms have to discover all of its options and automation prowess.
That’s when a WhatsApp Enterprise API supplier comes into play.
Not solely are you able to construct customized communications to extend scholar engagement, however a WhatsApp Enterprise API supplier additionally helps you tie your WhatsApp advertising and marketing campaigns to different channels for a well-fueled omnichannel expertise.
Generate highly effective automation workflows, combine with cross-channels, and run your advertising and marketing campaigns on autopilot with WebEngage. Transition WhatsApp from a daily messaging app to an attractive scholar retention engine.
