On this episode, Matt, the Founding father of Publitics, discusses the parallels between political consulting, branding, and entrepreneurship. He shares methods for navigating scorching subjects, main with dialog in advertising, and the significance of authenticity and credibility in each politics and enterprise. The episode supplies priceless classes for politicians and entrepreneurs alike, providing sensible insights for profitable branding and communication.
Matt performed a task in particular tasks in the course of the 2020 presidential marketing campaign, notably contributing to the creation of President Joe Biden’s viral “We Simply Did” hat. Presently, he serves as an adjunct professor in Centenary College’s Enterprise Division, educating of their pioneering social media program. Earlier than founding Publitics, Matt labored at Fairleigh Dickinson College’s PublicMind Ballot and taught political science and legislation as an adjunct teacher.
We discuss:
- [0:00] Intro
- [01:28] Matt’s journey into political consulting
- [06:17] Political branding narratives and techniques
- [9:25] Navigating ‘scorching subject’ points as manufacturers
- [11:54] Advertising technique: main with dialog
- [16:10] Digital advertising
- [17:42] Defining your model
- [21:33] Market saturation
- [26:43] Navigating model controversy
- [31:39] Classes for each politicians and entrepreneurs
- [36:37] The place to seek out Matt
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