The HubSpot Weblog’s State of AI Report [Key Findings from 1300+ Business Professionals]

This makes enterprise leaders extremely optimistic about AI, with 68% saying it could assist their firm scale in a method that might be inconceivable with out it.

65% suppose if it was absolutely applied, their enterprise would see unprecedented progress, and one other 65% see AI having the same influence on productiveness as the commercial revolution had.

About 62% of leaders have already invested in AI for his or her staff to make use of. 71% of them report a constructive ROI and 72% say it makes their staff extra productive.

2. AI permits extra time for essentially the most impactful work.

95% of pros utilizing AI say it helps them spend much less time on guide duties, spend extra time on an important elements of their function (88%), the elements of their job they get pleasure from most (85%), and on the inventive points of their function (83%).

63% of entrepreneurs utilizing generative AI to make content material say it performs higher than content material made with out generative AI.

In the meantime, 89% say it improves the standard of their content material and 83% say it helps them create considerably extra content material than they might with out it.

On the subject of advertising and marketing content material particularly, AI may also streamline processes.

A whopping 84% of bloggers utilizing AI and/or automation say it is efficient at aligning internet content material with search intent. Moreover, 80% say it could assist enhance consumer expertise, 74% imagine it advantages their SERP rating, and 80% say it could assist enhance Web optimization.

Outdoors of promoting, 85% of salespeople utilizing AI say it makes their prospecting efforts more practical, permits them to spend extra time promoting (79%), and helps construct rapport quicker (72%).

Lastly, 84% of customer support reps who use AI say it makes it simpler for them to reply to tickets, and 64% say generative AI makes their correspondences extra personalised.

4. AI isn’t taking on jobs.

41% of pros in our survey are involved about AI taking on their jobs.

However once we have a look at how individuals are really utilizing generative AI, it is primarily to get concepts, outlines, and first drafts.

And, in the event you’ve ever tried to get AI to jot down a publish-ready article or social put up, you recognize it simply isn’t fairly ok.

When utilizing generative AI to jot down copy, simply 5% of entrepreneurs use it to jot down total items of content material for them.

Whereas one-third (35%) of generative AI customers lean on it to get concepts or inspiration, one other third use it to get an overview down. In the meantime, simply 25% use it to jot down a number of paragraphs that they’ll then have to broaden on.

Moreover, 96% of entrepreneurs utilizing generative AI to jot down copy say the necessity to make some degree of edits to the textual content earlier than it’s publish-ready.

Nonetheless, individuals are cautious on the subject of generative AI, with 76% of pros saying staff ought to use AI or automation at work — however keep away from turning into overly reliant on it.

Other than job fears, there’s one other large motive to not lean on generative AI an excessive amount of.

The largest problem entrepreneurs face with generative AI is that it typically gives incorrect info. With out doing deep analysis, there’s actually no method to know when it’s making one thing up.

For instance, virtually half of entrepreneurs utilizing generative AI say they’ve obtained info that they know is inaccurate. To make issues worse, solely 27% are very assured they’d know if the knowledge was incorrect.

This highlights the significance of getting a educated (human) skilled working with AI to make sure info is correct and information it in the best course.

One other main problem with utilizing AI is figuring out the place and when to make use of it. Which duties ought to be automated and which require the human contact? Let’s get sensible and check out particular use instances for AI throughout advertising and marketing, gross sales, service, and Web optimization.

How AI’s Used within the Office

Proper now, one in 5 enterprise professionals use AI and/or automation of their function. And, this share will get larger when diving into sure fields — like advertising and marketing.

Since that is all so new, the query of what counts as AI or automation continues to be loosely outlined, so precise utilization might be a lot increased. Let’s check out particular use instances for every function to get a greater thought of how AI is getting used at work.

AI in Advertising

Whether or not or not they use it, 82% of entrepreneurs say generative AI has impacted the way in which they plan to create content material in 2023 and 69% say you will need to their general content material technique.

The largest advantages of generative AI are that it permits entrepreneurs to make content material quicker. It additionally will increase the standard and personalization of their content material, and provides inspiration.

How Entrepreneurs Use Generative AI

The most well-liked use instances for generative AI amongst entrepreneurs are conducting analysis (48%), creating content material (45%), analyzing and reporting on knowledge (45%), and studying how one can do issues (32%).

On the subject of content material creation, entrepreneurs use generative AI to get concepts/inspiration (22%), summarize textual content into key factors (21%), write copy for advertising and marketing content material (20%), create photos (20%), and create outlines (18%).

31% of entrepreneurs use generative AI to assist them make social media posts, whereas 28% use it for emails, product descriptions (25%), photos (22%), and weblog posts (19%).

Entrepreneurs say generative AI is most useful for creating social media posts, product descriptions, and responding to emails.

Frequent Generative AI Instruments in Advertising

Chatbots like GhatGPT are the preferred, adopted by textual content technology instruments, visible instruments, and audio instruments.

How Bloggers & SEOs Use AI

84% of bloggers and SEOs say AI’s impacted their Web optimization technique for 2023.

The largest advantages of utilizing AI are that it helps bloggers optimize their web site for Web optimization, improves the consumer expertise, helps create an Web optimization-driven content material technique, and saves time by automating guide duties.

The three hottest use instances for AI/automation on the subject of web sites are analyzing blogs to offer actionable insights (37%), automating time-consuming Web optimization duties (35%), and leveraging AI to assist create an Web optimization-driven content material technique (34%).

Bloggers additionally say these are essentially the most useful AI use instances for optimizing their web site for Web optimization.

On the subject of chatbots like ChatGPT, 44% of bloggers predict a constructive influence on their Web optimization technique. 51% see no influence in any respect, and simply 5% see a damaging influence.

Prompting Generative AI

If you end up prompting AI again and again to get your required outcome, that’s completely regular. It is a model new ability we’re all studying in actual time.

For instance, 95% of entrepreneurs utilizing generative AI to jot down copy say they immediate it two-to-four instances to achieve their supposed aim — simply 4% attain their supposed lead to a single immediate.

The best methods for prompting generative AI are experimenting with completely different prompts to see what works greatest, providing related context or background data, offering extremely particular prompts, and utilizing follow-up prompts to broaden on earlier ones.

AI Throughout Enterprise

AI in Gross sales

Advertising isn’t the one space of enterprise evolving with AI.

71% of gross sales professionals say AI/automation instruments have impacted the way in which they plan to promote in 2023, and 60% say these instruments are necessary to their general gross sales technique.

The three hottest use instances for AI/automation in gross sales are automating guide duties (35%), providing data-driven insights (34%), and serving to write gross sales content material or prospect outreach messages (31%). Gross sales professionals additionally say these AI use instances are essentially the most useful for reaching their targets.

How Gross sales Groups Use Generative AI

86% of gross sales professionals utilizing generative AI to jot down messages to prospects say it’s efficient.

The most well-liked use instances for generative AI amongst gross sales professionals are content material creation, prospect outreach, analysis, to learn to do issues, and knowledge evaluation/reporting.