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In 2015, social media utilization in Latin America (LATAM) nations far surpassed that of america. Whereas 23% of U.S. adults had been energetic on Twitter, a formidable 57% of Latin American adults have interacted with the social community. Latin America is a “cell first” area with the fourth-largest cell market on the planet.
Latin America is Cell (and Social) First
Because of this area’s cell adoption and social media utilization, entrepreneurs in LATAM are turning in direction of influencers to interact their audiences and drive impression for his or her manufacturers. (Traackr has not too long ago expanded protection to many Latin American nations in response to this pattern.)
In case you continuously learn this weblog then the names Lee Odden, Joe Pulizzi and Mark Schaefer are in all probability all too acquainted. These are among the high advertising influencers paving the best way in content material advertising, search engine optimisation, and influencer advertising greatest practices. Though these are acquainted names to North American entrepreneurs, who holds the eye of Latin American entrepreneurs?
The High 20 Advertising Influencers in Latin America
We wished to seek out the influencers who’re setting tendencies and impacting trendy entrepreneurs in Latin America, a area with 640 million prospects. These influencers assist information manufacturers to efficiently achieve client consideration through social media and drive ROI. Listed here are the highest 20 advertising influencers within the Latin American nations of Mexico, Brazil, and Colombia.
- Patricia Behisa, Directora y Estratega Digital y Social Media Advertising, Mexico
- Mauricio Sevilla Britto, Founder, ConfiguroWeb, Colombia
- Alejandro Pinto, Mentor de Emprendimiento Apps.co, Colombia
- Juan Carlos Mejía Ll, Consultor y conferencista en Advertising Digital, Colobmia
- Enrique Gómez, Bucaink, Director de Marca y Relaciones publicas, Mexico
- Henrique Teixeira Da Costa, Co-founder, Simply Journey Alongside, Brazil
- Paulo Del Picchia, Advertising Guide, Brazil
- Ricardo Villanueva Rios, Social Media Guide, Mexico
- Cassio Politi, Diretor de content material advertising, Tracto, Brazil
- Alejandro Armenta Rosas, Social Media Strategist, Mexico
- Agnes Pires, Coordenadora Geral, GogoJob, Brazil
- Gerardo Andrés Arcos Celis, CEO, Kooking, Colombia
- Debora Saldanha, Advertising B2B, Alpar do Brasil, Brazil
- Luana Cavalcanti, Digital advertising supervisor specializing in UX, Brazil
- Marcela Mexia, Director, Adirektiva Superior Advertising, Mexico
- Gustavo Trujillo, Gerente Social Media Service, AT&T Mexico, Mexico
- Carlos Cortés, Director, Creativos Colombianos, Colobmia
- Victor Alvarado, CMO, Federacion Mexicana de Futbol Asociación A.C., Mexico
- Abraham Geifman, Head of Digital Advertising for Latinamerica, SAP, Mexico
- Bruna Infurna, Head of Training & Trade – Advertising Options Sr.AE, LinkedIn, Brazil
These main voices in Latin America are innovators within the advertising area. Be sure to observe them to remain up-to-date with advertising practices in LATAM. We created this listing utilizing the Traackr platform, and the rating is scored primarily based on the influencer’s relevance to influencer advertising, content material advertising, and social media technique. To be taught extra in regards to the Traackr platform and scoring algorithm, tell us. In case you are a marketer in one among these nations and wish to scale your influencer advertising, we’re at all times right here to assist.