Towards a backdrop of tightening budgets and Silicon Valley in monetary flux, entrepreneurs sought out expertise that may assist develop backside strains within the close to time period on the tech trade’s annual premiere occasion.
The Shopper Electronics Present, or CES, drew about 115,000 trade attendees to Las Vegas final week within the convention’s first full-scale return since 2020, together with huge delegations from manufacturers, businesses and media platforms with any form of tech bent.
Retail media networks appeared to dominate the promoting portion of the present, whereas units and software program enabling augmented actuality (AR) proved a tangible various to the ebbing metaverse hype.
