Fb Messenger advertising and marketing is usually a highly effective a part of your digital technique. Consider it as a direct line to your prospects the place you may inform them how superior you might be and what ache factors you may resolve for them.
Beneath, we’ll clarify the best way to use Fb Messenger for advertising and marketing. We’ll additionally discover the perfect Fb Messenger advertising and marketing methods for 2023.
So, whether or not you’re simply getting began with Fb Messenger or in search of new methods to enhance your technique, this one’s for you!
Bonus: Discover ways to promote extra merchandise on social media with our free Social Commerce 101 information. Delight your prospects and enhance conversion charges.
What’s Fb Messenger advertising and marketing?
Fb Messenger advertising and marketing is promoting and selling merchandise, providers, and your model on Fb Messenger. It’s the act of companies sending messages on to customers’ Fb inboxes with the intent of nurturing leads, elevating consciousness about your enterprise, or making gross sales.
Fb Advertising and marketing permits companies like yours to construct private relationships with prospects. And it’ll higher goal your advertising and marketing efforts. You should utilize Messenger advertising and marketing to ship updates, particular affords, and product data. However one in all its largest benefits lies in constructing relationships with customers.
What’s the profit of selling on Fb Messenger?
Fb Messenger is an extremely well-liked app (the second hottest iOS app of all time, simply behind Fb itself). Android customers alone have downloaded it greater than 1 billion instances. Which means there are a billion potential customers so that you can market to.
Additionally, Fb Messenger advertising and marketing permits your enterprise to ship one-on-one messages or messages to teams. This makes it an environment friendly but private platform for constructing relationships with potential prospects and offering them with updates about your services or products. The intimate one-on-one nature can really feel such as you’re messaging a pal as a substitute of a faceless company.
And this is perhaps the perfect half: Fb Messenger advertising and marketing could be automated. With the proper automation software program, you may have all of the mundane, repetitive duties finished for you. We’ve included a couple of attention-grabbing Messenger chatbot advertising and marketing examples on the finish of the article.
The 5 high Fb Messenger advertising and marketing methods
There are a lot of methods you should utilize Messenger advertising and marketing to your benefit. To get you began in your journey, we’ve queued up a couple of of the highest Fb advertising and marketing methods.
Listed here are 5 Fb Messenger advertising and marketing methods you may strive in the present day.
1. Use an FAQ chatbot to have interaction with prospects 24/7
Fb Messenger chatbots are a strong software for partaking with prospects 24/7.
When automated, Fb Messenger chatbots tackle the position of a human agent. They supply immediate responses to frequent questions and points. This manner, your prospects don’t have to attend for solutions to their questions. It improves your response charges and, by default, your buyer expertise.
Once you automate your FAQs, you’re additionally saving your buyer assist crew from having to do the work. Fixed, repetitive solutions can put on an individual down. Don’t have them doing mundane work a robotic can care for!
You can even use Fb Messenger chatbots to ship automated advertising and marketing messages, similar to new product bulletins or particular affords you realize your viewers can be inquisitive about. This permits your enterprise to succeed in a wider viewers along with your advertising and marketing campaigns.
And as if all that isn’t sufficient, Fb Messenger chatbots additionally supply the good thing about monitoring buyer engagement and exercise 24/7. This knowledge can be utilized to enhance customer support additional or tailor advertising and marketing messages to particular demographics.
2. Ship content material to your viewers one-to-one
As talked about above, Fb Messenger advertising and marketing is a good way to ship content material to your viewers one-to-one.
You should utilize Messenger to ship personalised messages to your subscribers. This ensures that they see the content material that you simply’re sharing. It feels extra intentional than simply noticing an commercial in your Fb feed.
Moreover, Fb Messenger means that you can section your viewers so to ship completely different messages to completely different teams of individuals. This ensures that you simply’re solely sending related data to those that are inquisitive about it.
3. Present a personalised purchasing expertise to drive gross sales
Your model can present a personalised purchasing expertise to your prospects by way of Fb Messenger. And you may automate the method with chatbots.
Supply: Heyday
Chatbots are an environment friendly means to offer that non-public contact and use AI and machine studying to provide your buyer a tailor-made expertise.
For instance, a chatbot can advocate merchandise primarily based on the consumer’s previous buy historical past or looking habits. It might probably additionally reply product availability, transport instances, and return coverage questions.
Chatbots may also gather consumer suggestions and deal with any issues in real-time. By offering a personalised purchasing expertise through Fb Messenger, manufacturers can enhance gross sales and construct loyalty amongst their buyer base.
4. Join and have interaction throughout a Fb Reside occasion
Fb Reside occasions provide the alternative to work together along with your followers and followers in real-time. And Messenger supplies an prompt solution to join with them.
Fb Reside has a feedback part the place you may reply any questions that your viewers throws at you. However when you see requests or feedback that will profit from a extra personalised reply, shoot that particular person a message through Messenger.
Let’s say they requested when a brand new product will drop. You may ship them a follow-up afterward and ask in the event that they want to be one of many first individuals to know when it does.
Then, if they are saying sure, you may ask them for his or her e mail and signal them up in your checklist. Your Reside remark part simply gave you the right in to a dialog that can result in a lead.
5. Strive Fb Messenger adverts
Since Fb mixed with Instagram, Messenger adverts appear among the many greatest locations for manufacturers and digital entrepreneurs to place their cash behind.
Fb Messenger adverts permit manufacturers to begin a dialog with potential prospects. This may help to construct relationships and create loyalty amongst prospects.
Plus, you may goal your adverts to individuals already utilizing Messenger and inquisitive about your providing! This can maximize your probabilities of being seen.
There are 4 varieties of Messenger adverts you should utilize:
- Click on to Messenger adverts: A basic, customary advert that features a call-to-action (CTA) button. Set your CTA to “Ship Message,” and also you’ll have a straightforward means in your client to begin a dialog with you.
- Sponsored messages: Do you have already got conversations with customers taking place on Messenger? Then strive sponsored messages. These allow you to retarget present prospects with adverts like promotions and offers.
- Messenger Tales adverts: Reap the benefits of the recognition of Messenger Tales. Your advert can be sandwiched between natural Tales by your customers’ followers for a pure segue.
- Messenger inbox adverts: These Messenger inbox adverts will present up within the chat tab throughout the Messenger app.
6. Assist your followers discover content material
You don’t at all times should be pushing your content material onto your followers. Should you give them the choice to seek for content material utilizing your Messenger chatbot, you may assist them pull content material themselves.
This manner, they’ll simply discover the data or content material they’re in search of with out feeling like they’re being bombarded with adverts or promotions. Plus, it’s a good way to maintain them engaged along with your model.
Artistic Fb Messenger advertising and marketing examples
You’re in all probability able to get began implementing Messenger advertising and marketing methods straight away! However earlier than you do, take a look at this roundup of inventive Fb Messenger advertising and marketing examples.
DeSerres
DeSerres, an artwork provide retailer, noticed a large spike in gross sales throughout the pandemic lockdowns. It comes as no shock as individuals have been in search of new pandemic-friendly hobbies.
With the inflow of on-line orders got here a surge in buyer assist requests. DeSerres selected Heyday, a Fb messenger chatbot, to assist with communication.
Inside mere weeks of implementing Heyday on all buyer touchpoints, together with Fb Messenger, the AI dealt with 1000’s of buyer inquiries. This freed up their inner crew to do extra complicated work. We’re keen to wager the interior crew’s job satisfaction skyrocketed, too. Think about having the burden of responding to 1000’s of messages taken off your plate!
Supply: Heyday
Groupe Dynamite
Groupe Dynamite, a Canadian-owned world style retailer, operates over 300 shops throughout Canada and the US.
They, like so many others, noticed the untapped potential of social commerce. Groupe Dynamite needed to attach with customers throughout the 2020 pandemic.
However they wanted assist hanging the proper tone and bettering their buyer expertise. They turned to Heyday to assist join with customers throughout social media and chat apps.
Fb Messenger is a favourite amongst Groupe Dynamite’s viewers. By implementing Heyday, the corporate was capable of give prospects a way of partaking over their favourite channel. Heyday additionally helped to enhance effectivity amongst its gross sales and assist employees.
Heyday and Group Dynamite collaborated to create a bilingual French-English answer. This made it attainable for all prospects to talk to the corporate within the language they most well-liked.
Additionally they constructed product search into the chatbot. This made it so simple as attainable for patrons to seek out the merchandise they love throughout the chat window.
Supply: Heyday
Expedia
Expedia created a Fb Messenger chatbot the place customers can seek for accommodations. It would show the highest 5 choices primarily based on the place and once you journey.
You’ll want to offer particulars about your journey dates with Expedia, however many shoppers say it’s value it. That is a type of handy instruments that prevent time scrolling by way of pages of outcomes.
Supply: Expedia on Messenger
The World Well being Group (WHO)
In the course of the 2020 pandemic, organizations like WHO needed to battle in opposition to a lethal virus but in addition the unfold of misinformation about COVID-19. To fight this, they turned to a Fb Messenger chatbot.
With the potential to succeed in billions of individuals as a straightforward solution to unfold data, a Fb Messenger chatbot was a straightforward win throughout a darkish time. The service supplied the most recent information and knowledge on COVID-19.
It included particulars on signs and the best way to shield your self and the individuals round you. It additionally supplied the most recent state of affairs experiences and numbers in real-time.
WHO additionally collaborated with the College of Cambridge and the UK Cupboard Workplace on an answer that gamifies myth-busting! They created a sport referred to as GO VIRAL! that helps individuals to identify misinformation about COVID-19. You may entry the sport through their Fb Messenger chatbot.
Supply: WHO on Messenger
ATTITUDE
ATTITUDE is a beloved Canadian model that creates pure private care and family merchandise. They’re 100% vegan, cruelty-free, and made with out artificial components. Their on-line gross sales exploded throughout the pandemic.
As such, ATTITUDE wanted to broaden its buyer assist system. With excessive requests on channels like Fb Messenger in any respect hours of the day, they needed to make use of automated chat with conversational AI.
Heyday and ATTITUDE created a customized AI-powered chatbot. It automated solutions to FAQs round order monitoring, product questions, and different easy queries. The chatbot supplies personalised product suggestions, prospects with in-stock notifications, and extra.
ATTITUDE couldn’t be happier with the outcomes. Myriam Chiheb, ATTITUDE’s ecommerce supervisor, loves that they’ll handle buyer communications at scale and on funds.
“We wanted one thing that allowed us to speak spontaneously with prospects, to reply to their questions extra rapidly,” mentioned Myriam. “Emails are a bit ‘colder’ than chat; chat is extra like a dialog, which is basically what we have been in search of.”
Supply: Heyday
Interact with customers on social media and switch buyer conversations into gross sales with Heyday, our devoted conversational AI chatbot for social commerce retailers. Ship 5-star buyer experiences — at scale.
Flip customer support conversations into gross sales with Heyday. Enhance response instances and promote extra merchandise. See it in motion.
