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The Tremendous Bowl isn’t simply the most important occasion of soccer season — it’s the most important occasion for promoting as properly. As an alternative of solely counting on a 30-second spot through the huge recreation, increasingly manufacturers are incorporating social campaigns into their Tremendous Bowl promoting methods.
Final yr State Farm went all-in on social media promoting, opting to run a TikTok marketing campaign as an alternative of creating a Tremendous Bowl business. The model posted a video from the @jakefromstatefarm account encouraging TikTok customers to duet the video displaying off their dance expertise for an opportunity to star in a State Farm video.
Forward of Tremendous Bowl LVII on February 12, we’ve seen manufacturers roll out early adverts and teasers on social media to construct anticipation and engagement. Listed here are a couple of we’ve seen to this point:
The Love Triangle by Doritos
On January 12, Doritos launched a video known as “The Love Triangle” starring Jack Harlow. The clip follows the teaser picture the model shared on social media simply three days earlier than.
Doritos additionally took a web page out of State Farm’s playbook with the #DoritosTriangleTryout TikTok problem, inviting followers to share dance movies for an opportunity to star within the firm’s closing Tremendous Bowl advert.
#StuckInPringles
Pringles shared a teaser on the model’s Instagram account that includes a thriller star holding the product with a caption alluding to the Tremendous Bowl.
PopCorners Breaking Quickly
PopCorners shared a Breaking Dangerous-themed teaser, enlisting actor Bryan Cranston.
As we get nearer to the large recreation, we look ahead to seeing the inventive manufacturers roll out on social to get us all speaking.
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