What are you engaged on in the present day for social media administration? Have you ever been attempting to determine your social media advertising and marketing plan and unsure the place to start out?
One among our targets at Buffer is to at all times be iterating and experimenting with what we do on social networks and share several types of content material. We’re up for attempting all kinds of various methods for social media! And plenty of of those find yourself revealing nice alternatives for development.
We’d love to assist with some concepts in case you’re simply getting began together with your social media technique and content material advertising and marketing!
We’ve collected all our greatest and favourite social media methods—real-life suggestions that we’re attempting in the present day on social media, and discovering nice success when checking our metrics! We’re excited to share these concepts with you in the present day so you can begin including them to your social media calendar.
Right here’s an inventory of social media methods we’ve used at Buffer with nice success. Give these methods a try to see how they allow you to develop your social media presence!
1. Repurpose your content material on a number of social media platforms
Repurposing content material can improve engagement, prevent a variety of time and vitality, and offers individuals an opportunity to see your finest social content material they could have missed the primary time you posted. Repurposing content material could be completed in many alternative methods – it’s not at all times simply reposting the identical factor once more on the identical platform. Listed below are some examples:
- Take a tweet and switch it into an Instagram put up
- Submit your TikTok on Instagram Reels (or YouTube Shorts, or each!)
- Flip your Twitter thread right into a video
- Flip a weblog right into a TikTok video
- Share a ballot on LinkedIn that you just initially posted on Twitter
- Compile responses to a put up to create a roundup
2. Share behind-the-scenes
Sharing what occurs behind-the-scenes of your work is an effective way to attach together with your viewers and present the individual behind the account they’re following, and lift model consciousness.
Methods you’ll be able to share behind-the-scenes content material:
- A day-in-the-life video
- A photograph dump sharing photos from the method of constructing one thing
- A video or picture replace mid-way via a challenge, sharing your progress
- A put up introducing your self and sharing your story of you the way obtained to the place you are actually
@bufferapp #socialmediamanager #socialmediamarketing #smm #dayinthelife #socialmediamanagerlifestyle #dayinthelifevlog #techjob #buffer #wfh #wfhlife #remotework #adayinthelife #remotejob
3. Add evergreen content material to your content material calendar
Evergreen content material is something you create to your web site, weblog, or social media that has sustained curiosity over time and among the best issues about it’s you can share this content material once more with out making many adjustments to the unique. To start out sharing evergreen content material, discover out what your prospects need to know and reply these questions, and see when you’ve got any earlier posts associated to these subjects that you possibly can add to your content material calendar once more.
Listed below are some examples of evergreen content material you can strive:
- How-to guides
- Continuously Requested Questions (FAQs)
- Case research/Testimonials
- An ‘All the pieces You Must Know About…’ put up
Take a while on a regular basis to attach together with your group! One thing we ensure that to do on a regular basis at Buffer is verify all of our notifications on all platforms and reply to any tags or feedback. It’s an effective way to attach together with your viewers and begin conversations on social media platforms. In case your viewers sees that you just often reply to them, they’ll be extra prone to remark, tag, or reply to your posts.
Methods you’ll be able to have interaction together with your group:
- Reply to feedback
- Begin a Discord server
- Begin a Fb Group
- Share tagged posts on Instagram Tales
- Retweet and quote tweet your followers
5. Begin a social media content material sequence
Working a sequence is usually a actually enjoyable method to preserve your viewers engaged, helps you generate extra content material, and might herald new followers. Select a selected matter to concentrate on and create a number of items of content material associated to it.
Some examples of sequence you’ll be able to strive:
- Recommendation/how one can sequence
- “X issues to strive” sequence
- Product improvement sequence
- Meet the workforce sequence
- Behind-the-scenes sequence
- Attempting out a brand new exercise sequence
- “Prepare with me” sequence
6. Put your spin on a trending meme on TikTok
Taking part in traits can repay in case you can authentically join it together with your model. The mix of a trending meme or audio and your content material resonating together with your viewers could be very efficient. Take a while to scroll via totally different social platforms for inspiration, and bear in mind – there’s no strain to take part in each single development!
Right here’s a enjoyable one we did on Buffer’s TikTok:
@bufferapp I like it right here #CapCut #salarytransparency #buffer #workbenefits #workperks #futureofwork #remotework #distant #wfh #4dayworkweek #4dww #fourdayworkweek #salariesintech #booktok #bookrecommendations
7. Share user-generated content material
Consumer-generated content material (also referred to as UGC or consumer-generated content material) is authentic, brand-specific content material created by prospects (for gratis to you) and revealed on social media or different channels. The authenticity that comes with user-generated content material can’t be beat, and sharing this sort of content material is an effective way to construct belief together with your viewers.
UGC is available in many codecs, together with photos, movies, opinions, and testimonials. Listed below are some examples of user-generated content material you’ll be able to put up:
- Repost a video the place somebody reviewed your product
- Flip a tweet the place somebody complimented you right into a graphic for Instagram
- Begin a development, problem, or contest which inspires your viewers to put up about your product
- Create a hashtag and share content material posted utilizing the hashtag
8. Flip long-form content material right into a Twitter thread
Not everybody needs to click on on a hyperlink to get extra info, so strive turning your weblog or every other type of long-form content material right into a Twitter thread so your viewers can digest every little thing in a single place. Use the headings out of your weblog to arrange your tweets and use emojis for bullet factors to maintain every little thing trying organized.
For instance, if we wished to show this weblog right into a Twitter thread, we’d begin with an intro tweet, then every social media technique would comply with in its personal tweet via the thread, utilizing emojis to quantity every tweet.
E-mail is the following smartest thing to social media for reaching audiences. 💫
Whereas platforms like Twitter or TikTok are on the mercy of ever-changing algorithms, your e mail record is one thing you personal and management.
Listed below are the steps to beginning a e-newsletter of your individual 👇
— Buffer (@buffer) July 25, 2023
9. Use Buffer’s AI Assistant that will help you ideate and write captions
Feeling stumped on what to put up or how one can caption your posts? Buffer’s AI Assistant is right here to assist with content material creation. It could actually allow you to give you posts, refine your concepts, write captions, and create high quality content material that resonates together with your viewers.
Listed below are some prompts to get you began:
- I run the [social media name] for a [type of account] Share [number] concepts to assist improve engagement on my account
- Create a social media put up that showcases the advantages of [product/service] for [target audience]
- Write a how-to put up on [topic] for [target audience]
- Write a [social media name] put up about [topic] that features a name to motion for [target audience]
- Create a put up that lists [number] frequent misconceptions about [topic] and supplies correct info
10. Submit polls
Polls are a wise method to gauge your viewers’s curiosity and likewise encourage conversations. Sharing polls on Buffer’s Twitter and LinkedIn is an enormous a part of Buffer’s content material technique – you’ll be able to at all times discover us replying to feedback on polls to maintain the dialog going.
These are some methods you should use polls:
- Request product suggestions
- Market analysis
- Suggestions on the content material you’re posting
- Let followers vote on content material they need to see
We hope you discovered these methods useful! Keep in mind, not each put up might be a social media success, however it’s necessary to take heed to your viewers and take note of analytics and make changes based mostly in your learnings. Make sure to tell us in case you strive any of those to your social technique and the way it goes for you.
