The Freedonia Group is now publishing annual information along with 5-year forecasts in our trade research going ahead, which is able to double the quantity of tables in every new report.
“Now we have lengthy generated annual information as a part of our rigorous information improvement course of,” defined Jennifer Mapes-Christ, Business Research Supervisor at The Freedonia Group. “Nevertheless, we are actually offering it to prospects throughout the printed reviews.”
Causes for the Change
This shift got here as a response to consumer wants and the tumultuous market surroundings of latest years. “Shopper focus was once extra on long-term tendencies, however with the fast adjustments of the previous few years—together with the worldwide pandemic, provide chain challenges, and value volatility—shoppers expressed extra curiosity in short-term assessments to raised perceive not solely the rapid image, but additionally the assumptions that underpin our longer-term forecasts,” mentioned Mapes-Christ.
What Information Will Be Included in Stories
Shoppers will now see tables that present year-by-year information 3 years again from the bottom 12 months and 5 years ahead from that time.
So for instance, a report with a 2022 base 12 months will embody:
- Annual information for 2019, 2020, 2021, 2022, 2023, 2024, 2025, and 2026
- A 5-year forecast to 2027
- Historic information 5 and 10 years again (on this instance, 2017 and 2012)
As well as, some reviews may additionally embody a ten year-forecast to assist clarify the start of a brand new trade or market or to raised illustrate cyclical tendencies.
How We Calculate the Information
Whether or not shoppers are taking a look at long-term forecasts or annual information, The Freedonia Group’s methodology offers an correct and dependable image. Utilizing a trusted model title like The Freedonia Group saves shoppers from the complications and dangers related to low-quality analysis suppliers.
“We don’t simply apply the common progress price for our long-term forecasts to get the annual information for the in-between years,” Mapes-Christ defined. “We begin with the macroeconomic consensus forecasts developed by our in-house economics staff, then take into account the place we’re with cyclical and long-term tendencies and consider the results of short-term disruptions.”
The Worth for Our Shoppers
Drawing on the info and evaluation in our reviews, shoppers can shortly consider each short-term and long-term market tendencies whereas accounting for near-term volatility and broader cyclical patterns.
“Based mostly on consumer suggestions, we perceive our shoppers discover worth in each year-by-year information in addition to long-term historic information to grasp the previous tendencies and the way it may have an effect on the longer term,” mentioned Jodi Marsh, Govt Vice President of Gross sales & Advertising and marketing at MarketResearch.com, the mum or dad firm of The Freedonia Group. “Our trade research bridge the present macroeconomic surroundings compared to historic tendencies, offering an knowledgeable holistic view of the industries we write about.”
Annual information helps shoppers to see and perceive the market cycle tendencies that could possibly be masked by 5-year averages, however there are nonetheless vital advantages to the 5- and 10-year forecast views. “Sturdy, long-term tendencies are extra seen once you step again from year-by-year volatility,” based on Mapes-Christ.
By providing a sturdy methodology, insightful evaluation, and the complete vary of knowledge shoppers are searching for, Freedonia is a simple selection in terms of market analysis.
To discover our trade research, please go to freedoniagroup.com.
