Be part of Paddy Gilmore, founding father of Studio Gilmore, The Humor Consultancy, on this insightful podcast episode as he shares his experience on incorporating humor into branding.
With 23 years of promoting expertise and a Grasp’s diploma in humor analysis, Paddy supplies invaluable insights on when and methods to successfully use humor to drive model success. From the impression of Snicker’s iconic marketing campaign to leveraging humor in B2B manufacturers, this episode covers the psychology behind humor, avoiding pitfalls, profitable campaigns, leveraging model property, and discovering humor inspiration.
Paddy additionally discusses the function of “cancel tradition” and presents a captivating case examine on how Getty Photographs revitalized its model notion by humorous campaigns. Tune in for an informative exploration of humor in branding!
We discuss:
[0:00] Intro
[1:57] Paddy’s journey to humor in branding
[2:58] The impression of Snicker’s ‘you’re not you once you’re hungry’ marketing campaign
[3:55] Humor in B2B manufacturers
[5:15] How entrepreneurs can leverage humor of their enterprise
[6:26] Psychology behind humor
[7:39] When ought to we apply humor to our manufacturers?
[8:29] Avoiding humor pitfalls
[11:14] Profitable humor marketing campaign
[13:27] Leverage distinctive model property
[14:50] Subjectivity in humor
[16:53] Humor inspiration for manufacturers
[18:47] ‘Cancel tradition’ in advertising and marketing and advertisements
[20:18] Revitalizing Model Notion by Humorous Campaigns: Getty Photographs
[22:08] The place to search out Paddy
[23:06] Three issues you must find out about humor
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