On this episode of ClickFunnel Radio, particular visitor Tim Shields shares his journey in entrepreneurship. He initially had a pastime of taking outside and panorama images however by no means considered earning money from it. Nevertheless, throughout a visit to Arizona and California, he met an influencer within the panorama images area of interest who inspired him to create an skilled enterprise and advisable studying “Knowledgeable Secrets and techniques” by Russell Brunson. This e book grew to become a turning level for Tim, and he realized that ClickFunnels was the answer he wanted to promote on-line and create efficient funnels.
Tim’s expertise is a testomony to the ability of ClickFunnels in reworking hobbies and passions into worthwhile companies. The platform offers the instruments and coaching to create and optimize gross sales funnels, permitting entrepreneurs to achieve their audience and convert leads into prospects.
The podcast hosts additionally categorical their enthusiasm for ClickFunnels and the way it has impacted their journeys. They point out assembly Tim at a convention and witnessing his transformation from a skeptical observer to a profitable funnel hacker. The hosts credit score ClickFunnels for offering them with the required assets and assist to develop their companies and join with a neighborhood of like-minded people.
Total, the podcast highlights the transformative energy of ClickFunnels on the planet of on-line advertising. It showcases success tales, offers priceless insights and methods, and emphasizes the significance of funnels in driving enterprise progress. ClickFunnels has revolutionized on-line advertising by empowering entrepreneurs to create efficient gross sales funnels and obtain their enterprise objectives.
Turning adversity into alternative.
One of many key themes mentioned within the podcast is the concept of turning adversity into alternative. This idea is exemplified by means of the story of Tim, who confronted a difficult state of affairs when he examined constructive for COVID-19 whereas attending Funnel Hacking Stay in 2021. As an alternative of letting this setback maintain him again, Tim noticed it as a possibility to discover new locations and create content material for his panorama images enterprise.
Tim’s means to see the silver lining in a tough state of affairs is a attribute shared by many profitable people. Somewhat than dwelling on the detrimental elements of their circumstances, they discover methods to show them into tales and enterprise fashions that resonate with their viewers. By sharing their uncooked and genuine experiences, they’re able to join with others on a deeper degree and construct a loyal following.
In Tim’s case, he turned his unplanned street journey right into a dramatic demonstration for his panorama images masterclass. By showcasing the gorgeous areas he visited and sharing the system he developed for taking wonderful panorama images on the spot, he was capable of captivate his viewers and generate curiosity in his choices. This webinar turned out to be his most profitable one but, highlighting the ability of turning adversity into alternative.
By reframing setbacks as alternatives for progress, entrepreneurs can unlock their creativity and resourcefulness. They will discover modern options to issues, join with their viewers on a deeper degree, and in the end obtain higher success of their companies. This mindset shift isn’t all the time straightforward, however it’s a essential step within the journey towards entrepreneurial success.
Entrepreneurship turns detrimental experiences constructive.
This episode is a primary instance of how entrepreneurship can flip detrimental experiences into constructive outcomes. When Tim contracted Covid-19, which initially appeared like a setback, he and his spouse noticed it as a possibility to doc their expertise and share it with others. This resolution in the end led to the creation of a profitable webinar that engaged and individuals.
What makes this story significantly lovely is how Tim’s detrimental expertise grew to become the inspiration for his or her enterprise journey. They used their private journey with Covid-19 to develop one thing new and overcome the challenges they confronted. This means to remodel ache into inspiration is a typical theme amongst profitable entrepreneurs.
Tim goes on to share his expertise of turning a street journey along with his spouse right into a enterprise alternative. They stumbled upon an article about Elon Musk activating the roaming characteristic for Starlink, a satellite tv for pc dish that gives web connectivity. This newfound characteristic allowed the entrepreneur to deliver the Starlink dish on their street journey to the Grand Canyon, the place they might have web entry in distant areas.
However they didn’t cease there. They noticed the potential for one thing higher and determined to host a reside webinar from the Grand Canyon. This concept was met with pleasure and curiosity from the workforce, and so they determined so as to add a dramatic aspect to the occasion. They marketed it because the world’s first reside webinar from the sting of the Grand Canyon, creating a way of anticipation and intrigue amongst their viewers.
Tim’s means to see past the preliminary street journey and switch it right into a enterprise alternative is a testomony to their entrepreneurial mindset. They noticed the potential for progress and seized it, regardless that it required extra effort and bills. This willingness to take dangers and assume exterior the field is a key attribute of profitable entrepreneurs.
The Dramatic Demonstration
The episode additionally highlights the story of a profitable reside webinar that generated important gross sales for a panorama images grasp class. The journey started in Seattle, the place Tim shot master-class content material towards the skyline. They then traveled to Mono Lake, California, and captured footage of the Hollywood signal and the Manhattan Seaside Pier in LA. By the point they reached the Grand Canyon, that they had accomplished about half of the grasp class.
Constructing the grasp class on the street and making ready for the reside webinar was a irritating expertise. The workforce needed to navigate varied challenges and be certain that all of the transferring elements got here collectively seamlessly. They needed to carry heavy gear, arrange in difficult areas, and take care of potential technical difficulties.
To mitigate the chance of dropping the satellite tv for pc feed throughout the webinar, the host had a co-host positioned in Orlando who had the script and will carry the presentation if wanted. The host was nervous however assured within the good webinar script, which he had discovered from the skilled secrets and techniques e book. The webinar went easily, with only some transient dropouts, due to the co-host’s assist.
On the finish of the webinar, the host eagerly awaited the gross sales numbers. The workforce revealed that 2,700 individuals had joined the reside webinar, in comparison with the standard 900 attendees for a stay-at-home webinar. The gross sales throughout the reside webinar alone reached $65,000, and with the replay over the subsequent 4 days, they surpassed six figures.
What makes this success much more exceptional is that it continues to generate gross sales a 12 months later. Each eight weeks, the host advertises the webinar to his electronic mail listing, and the webinar’s evergreen nature ensures a gradual stream of income. The host attributes this ongoing success to a well-put-together reside webinar and a compelling lead magnet that entices viewers to remain till the top.
Stay webinar success by means of engagement.
It wasn’t with out nerves that Tim hosted his first reside webinar. In truth, he felt full uncertainty concerning the consequence of his first reside webinar, which was carried out on a small monitor on the fringe of the Grand Canyon. Regardless of the constraints and lack of visibility into the engagement metrics, his workforce revealed the spectacular sum of money generated from the webinar, resulting in a mixture of feelings together with tears and laughter.
The success of the reside webinar prompted the host to acknowledge the potential of this format and the necessity to replicate it in numerous areas. The conclusion that they had been onto one thing and the will to create one other dramatic demonstration fueled their enthusiasm to proceed with this technique. His to rebuild and enhance the webinar expertise exhibits their dedication to delivering high-quality content material and fascinating their viewers.
By way of selling the webinars, the host utilized varied channels. They leveraged their electronic mail listing and free social media feeds to achieve their present viewers. Moreover, they invested in promoting on platforms like Fb and Instagram. The important thing to their promoting technique was the usage of one-word descriptors for the prizes they had been freely giving. By selecting prizes that immediately resonated with their goal audiences, corresponding to books, cameras, tripods, and drones, they had been capable of seize consideration and generate curiosity.
The significance of a compelling lead magnet was additionally emphasised. Tim talked about he spent a big period of time designing the quilt of the lead magnet, as it will be the primary impression potential members would have when seeing the advert on Fb. By specializing in creating visually interesting and attractive lead magnets, the host was capable of entice extra members to their webinars.
Engagement will increase with centered promotions.
Additionally mentioned on this episode is the concept of centered promotions in rising engagement. Tim shares his expertise of providing contests and giveaways as a option to entice and have interaction their viewers. He discovered that providing a particular merchandise, corresponding to a digital camera, reasonably than a generic reward card, generated extra pleasure and curiosity amongst potential prospects. This demonstrates the ability of getting a transparent and tangible supply that resonates with the audience.
Furthermore, the host found that by informing individuals concerning the giveaways and contests upfront, they had been capable of seize their consideration and hold them engaged all through the promotion. This technique not solely elevated engagement but in addition led to surprising conversions and gross sales. Prospects who initially got here for the possibility to win a free digital camera ended up buying the masterclass as a result of they had been impressed by the presentation and the worth it provided. This emphasizes the significance of delivering a high-quality services or products that exceeds buyer expectations.
Tim mentions refining his opt-in web page to deal with one factor, corresponding to a free e book or a digital camera giveaway, reasonably than overwhelming potential prospects with a number of choices. This simplified strategy proved to be simpler in capturing the eye and curiosity of chilly site visitors, resulting in larger opt-in charges. By maintaining the messaging clear and centered, the host was capable of entice the suitable viewers and improve their possibilities of conversion.
Dramatic demonstrations enhance engagement.
“Dramatic demonstrations enhance engagement” is a key takeaway. Tim shares this expertise of internet hosting reside webinars from distinctive and thrilling areas, such because the skyline of New York Metropolis and the sand dunes of Dying Valley Nationwide Park. These dramatic demonstrations not solely seize the viewers’s consideration but in addition create a way of curiosity and pleasure.
Tim additionally emphasizes the significance of descriptive language and storytelling in selling these webinars. By highlighting the distinctive options of the areas and teasing the viewers with the query of how the webinar is being carried out in such distant and difficult environments, the host efficiently generates curiosity and engagement.
Tim shared that the variety of members for the reside webinars considerably exceeded their common attendance. In truth, throughout the webinar from Dying Valley, they achieved their highest attendance ever, with 3,800 individuals becoming a member of reside. This success is attributed to the dramatic presentation and the sense of journey related to the areas. This success demonstrates the effectiveness of dramatic demonstrations in driving gross sales and producing income. He attributes this success to the mixture of a compelling supply, an enticing presentation, and the distinctive location.
Construct authority by means of constant motion.
What’s actually cool about Tim is that he shares his story of beginning a web-based enterprise with none prior authority or following. He then attracts a parallel to the story of a German common in World Conflict II, Erwin Rommel, who regardless of dropping a battle, was thought-about a hero by his nation.
The important thing to constructing authority, in keeping with the host, is to be seen as the one who is persistently taking motion and doing the factor of their area of interest. He emphasizes the ability of being seen because the skilled within the discipline, even when one is ranging from scratch. The host refers back to the instance of the German common being filmed in newsreels, which had been proven in entrance of films, repeatedly reinforcing his picture as a pacesetter and constructing his authority within the eyes of the German individuals.
The precept of being seen because the individual on the place with the stuff doing the factor could be utilized to any area of interest or business. The host encourages people to persistently showcase their experience and keenness of their chosen discipline. By repeatedly demonstrating their expertise and data, they will set up themselves as authorities of their area of interest.
The host additionally introduces the idea of the “pastime” market, which he believes is a fourth market along with well being, wealth, and relationships. He explains that people can flip their hobbies or passions into companies by making a framework and providing their experience to others. The secret’s to develop a customized framework with a singular title, which differentiates one’s providing from others available in the market.
By persistently showcasing experience, ardour, and expertise, people can set up themselves as authorities of their area of interest. Collectively, Laura, Chris, and Tim talk about the idea of the “pastime” market, the place people can flip their hobbies or passions into companies by creating a customized framework. In the end, constructing authority by means of constant motion can result in elevated engagement, buyer loyalty, and enterprise success… which is strictly what Tim Shields has completed along with his ardour for enterprise.
Take a look at the entire episode right here!
