VENTURA, Calif. — International promoting know-how chief The Commerce Desk (Nasdaq: TTD) introduced the appointment of Trish Frohman as Senior Vice President of Enterprise Improvement for North America. She’s going to lead all enterprise improvement actions for the corporate’s largest area together with new shopper acquisition and enlargement. Frohman will report back to Tim Sims, Chief Income Officer.
“Her in depth experience and expertise within the promoting trade, particularly in TV, will assist the corporate on its progress trajectory as our shoppers look to use data-driven methods to every thing they do.”
Frohman beforehand served as VP of Shopper Improvement, increasing relationships with among the firm’s most necessary shoppers. Previous to becoming a member of The Commerce Desk, Frohman served as a senior advisor at McKinsey & Firm, the place she suggested the shopper service groups within the shopper, know-how, media, and sports activities practices. Earlier than becoming a member of McKinsey, Trish led the NBCUniversal Sports activities Promoting Gross sales Technique, Sponsorship, and League Relations workforce as an EVP, representing iconic manufacturers such because the NFL, NHL, Olympics, NASCAR, and PGA. Previous to becoming a member of NBCU, Trish held a number of senior management roles, together with EVP of Sports activities Promoting Gross sales and Advertising and Occasion Advertising, throughout practically 17 years at Turner Broadcasting.
“Trish is a well-respected and trusted trade chief, and has performed a key function as The Commerce Desk has expanded key model and company relationships over the past two years,” stated Sims. “Her in depth experience and expertise within the promoting trade, particularly in TV, will assist the corporate on its progress trajectory as our shoppers look to use data-driven methods to every thing they do.”
“The promoting trade is evolving quickly, nowhere extra so than TV, and I’m thrilled to assist our shoppers pioneer new approaches to data-driven campaigns as a part of the good workforce at The Commerce Desk,” stated Frohman.
About The Commerce Desk
The Commerce Desk™ is a know-how firm that empowers patrons of promoting. Via its self-service, cloud-based platform, advert patrons can create, handle, and optimize digital promoting campaigns throughout advert codecs and units. Integrations with main information, stock, and writer companions guarantee most attain and decisioning capabilities, and enterprise APIs allow customized improvement on prime of the platform. Headquartered in Ventura, CA, The Commerce Desk has workplaces throughout North America, Europe, and Asia Pacific. To be taught extra, go to thetradedesk.com or observe us on Fb, Twitter, LinkedIn and YouTube.
