It’s been two years for the reason that pandemic, and COVID-19 continues to play a job in altering and redefining the methods we dwell, store, survive and progress. Whilst the brand new covid-boosted shopper trickles again to pre-covid bodily purchasing experiences, the fast and extensive adoption of on-line purchasing continues to persist and develop.
Rising web penetration has been a key driver in enhancing digital adoption, not just for Indian shoppers to buy, but additionally for Indian sellers to succeed in a wider market than earlier than. As a younger enterprise on this ever-evolving purchasing ecosystem, it is just clever to discover a stability between your offline and on-line enterprise. There are substantial and long-term advantages to each. However, whether or not you’re a brick-and-mortar grocery retailer or a small enterprise proprietor, the advantages of establishing a web-based store to enrich and help your offline enterprise are compelling.
Nevertheless, it’s advisable to run a couple of checks earlier than you get into the large determination of remodeling your online business.
Let’s dive proper in.
Why take your online business on-line?
If you’re unconvinced about taking your online business on-line, listed here are a couple of causes that will provide you with the boldness that is the precise transfer.
Broaden your buyer base
On-line shops get rid of operational limitations and timings. Your retailer might be primarily based in Pune and a buyer can place an order from Indore. A web-based retailer multiplies your buyer base and caters to numerous prospects that you simply may not pay attention to. Very quickly, you’ll be able to develop your native enterprise into a world one. So dream large!
Anytime and wherever enterprise operations
A web-based retailer reduces or eliminates the necessity for a bodily presence at each enterprise transaction. Assist your potential prospects study your merchandise and place orders anytime — day or night time, whether or not it is common enterprise hours or holidays. A web-based retailer for an offline enterprise helps generate leads and inquiries even when closed. So you’ll be able to comply with up along with your potential prospects as soon as you’re open. It’s equal to holding your online business 4x longer.
Improves enterprise picture
Most prospects in the present day verify for the net presence of any enterprise. Even when it’s merely the handle location of your bodily retailer. However that’s not all they search for. They give the impression of being to make judgements of your services or products primarily based in your web site, consumer opinions, and extra. The truth is, the dearth of a web-based presence impacts the trustworthiness of your online business.
Subsequently, having a web-based presence would merely make sense, even whether it is simply to ease your prospects’ confidence in you. So why not use that credibility to affect buy selections and conversions?
Scale up cost-effectively
While you take your online business on-line, you’re, on the very least, including a profitable gross sales channel at a minimal value. Additional, this opens up a world of alternatives in enterprise automation, focused advertising, automated accounting, environment friendly stock administration, and far more. Furthermore, all of your on-line enterprise information will get captured in a single place, enabling you to collect nice insights into your online business as you develop. All of those benefits put collectively permits your online business to scale holding your marginal prices disproportionately low.
Able to make the leap?
The best way to take your online business on-line?
Taking your online business on-line can appear to be a monumental transition at first look. So, let’s break this down right into a step-by-step course of.
- Analysis and preparation
- Construct your on-line retailer
- Make your retailer ecommerce-ready
- Make your online business discoverable on-line
- Get extra prospects
- Consider and develop
1. Analysis and preparation
On condition that you have already got an offline enterprise, the fundamentals of analysis and preparation outlined under could seem easy. They usually certainly are. Nevertheless, taking your online business on-line adjustments your online business in some important methods. Therefore, a number of the steps you might have already got taken whereas beginning your online business must be retraced holding in thoughts the brand new realities of promoting on-line. Let’s handle every of the steps talked about under:
1.1. Consider the viability of your online business on-line
1.2. Work out your stock administration
1.3. Decide your pricing technique
1.4. Draft a brand new marketing strategy
1.1. Consider the viability of your online business on-line
If your online business is primarily or completely offline, contemplate whether or not it is smart so that you can transfer it on-line. This a part of the method requires you to bear in mind the next elements.
-
Market viability
For taking your online business on-line, you might want to know if the net market because it exists in the present day has room for you in it. You possibly can consider the market viability of your online business through the use of:
-
Market measurement: Does the market have room for brand spanking new sellers? Can it develop?
-
Competitors: Can your online business compete with current on-line companies in your class in the identical market?
-
Audience: Does your buyer purchase on-line? What are their purchasing habits?
Further useful resource:
-
-
Product viability
This step determines the product-market potential – i.e. how will shifting your product on-line have an effect on shoppers’ curiosity? You possibly can consider product viability through the use of:
-
Demand: Is there a adequate demand for the product on-line?
-
Revenue margin: Can your on-line enterprise deliver you the anticipated margins with comparable services obtainable on-line?
Further sources:
Technically, your on-line enterprise ought to be viable from each parameters – market and product, in order that it hedges your losses, prevents deadstock in your stock, and saves advertising efforts.
-
1.2. Work out your stock administration
While you take your offline enterprise on-line, you open up an incredible alternative to scale. This additionally turns into a listing administration problem. Whereas conventional methods of stock administration with spreadsheets might have been ample to cowl your demand offline, retaining the identical strategies would possibly clog up your potential to scale within the following methods:
-
Elevated stocking bills: Chances are you’ll must inventory a bigger stock of orders out of your suppliers and producers to satisfy the brand new demand on-line.
-
Elevated danger publicity: Your small business can be extra inclined to demand shocks and market fluctuations which can trigger you to overstock stock or oversell with out ample stock in place to fulfil your orders.
-
Elevated operational complexity: As product demand will increase so does the complexity of stock administration. Transferring your online business on-line with out making ready for this complexity beforehand might trigger you to wing fast options to challenges and you might find yourself with a number of stock administration options that don’t combine collectively.
Subsequently, it’s crucial that you simply take a contemporary take a look at your stock administration. Verify if dropshipping is a mannequin you’ll be able to discover to minimise the entire above threats. Additionally, taking your online business on-line opens up a goldmine of knowledge from which you’ll collect insights about how your stock and market demand adjustments over time, in addition to utilise extra sturdy strategies of forecasting your inventory move.
You might also contemplate implementing and bettering current stock administration methods like Simply In Time, First In First Out, and Six Sigma to optimise your stock administration processes.
Making the precise operations less complicated, ecommerce platforms like Shopify provide an inbuilt stock dashboard that mechanically tracks your current inventory, in addition to inbound and outbound orders. Moreover, you’ll be able to additional optimise by selecting from a variety of stock administration plugins obtainable to combine along with your retailer. Altogether, it helps scale back spillage, storage prices, deadstock and finally improves money move.
1.3. Decide your pricing technique
Possibly, you have already got a pricing technique in place to your offline retailer or enterprise. Given that you’re now opening up a brand new market to your merchandise, consider whether or not it’s best to change your pricing technique primarily based on the brand new alternatives and dangers that include taking your online business on-line.
For instance, should you had a cost-plus pricing method that labored to your offline enterprise, will that stay the identical while you promote on-line? Chances are you’ll realise that the aggressive panorama to your product is kind of totally different on-line, and also you would possibly want to contemplate a competition-based method, the place you provide a worth decrease than your rivals.
In a distinct state of affairs, you might realise that taking your online business on-line provides you entry to a completely totally different shopper section, the place you might have the chance to earn extra thorough a value-based pricing method.
To study extra about pricing methods for a web-based enterprise try 10 methods to seek out the proper worth to your merchandise.
1.4. Draft a brand new marketing strategy
Your marketing strategy units the blueprint and roadmap to your operations and progress. Taking your online business on-line signifies that a number of the assumptions you had made in your current marketing strategy would now have modified. Based mostly on all the data you’ve gotten gathered above, you have to be able now to take an excellent exhausting take a look at your marketing strategy, in case you already had one. If not, it’s pretty much as good a time as any to draft one now utilizing this marketing strategy template.
When you’re executed with the analysis and preparation section, you are all set to construct your on-line retailer.
2. Construct your on-line retailer
The plain subsequent step within the means of taking your online business to the subsequent degree is establishing its web headquarters – your on-line retailer. It is a pretty simple course of involving the clear steps outlined under:
2.3. Design your web site
2.4. Showcase your services
2.1. Select the precise ecommerce platform
Nearly all ecommerce marketplaces Amazon, Flipkart, eBay, and Etsy present nice extra channels to take your online business on-line. Nevertheless, launching your personal on-line retailer provides you invaluable management over your buyer’s journey – serving to you translate your offline expertise into a web-based property.
Many on-line companies in the present day go for an ecommerce platform like Shopify to construct their ecommerce shops. The truth is, it’s also possible to combine your Shopify retailer with ecommerce marketplaces and different gross sales channels. With the number of platforms to select from, it turns into crucial so that you can choose one finest suited to your wants.
To match the very best ecommerce platforms obtainable in the present day the next useful resource could be an excellent place to start out:
2.2. Choose your area identify and host
A site identify acts as a differentiator for your online business. The precise area identify represents your model and informs the client’s first impression about your retailer.
Because you presumably have already got prospects, leverage your model recall and increase it on-line by holding it just like your model identify, if not precisely the identical. Additionally, take into account that within the new aggressive panorama on-line, there could also be manufacturers with comparable names that exist already. Give a thought to how one can differentiate your area identify from comparable ones. Nevertheless it’s good to recollect the fundamentals – keep away from unfamiliar, misspelt, complicated phrases, and hyphens, and maintain it quick.
The subsequent factor to contemplate is an internet host or area host, which gives the servers for a web site to run and retailer its content material. Along with offering your web site with enough storage, pace, and reliability, an excellent area host will help the platforms or instruments you might require – for instance, on-line funds integration. For some web site builders like WordPress, you want a third-party area internet hosting supplier. Whereas Shopify is fully-hosted, which suggests, each subscription plan contains area internet hosting – with additional area charges relevant if you wish to have a customized area identify.
Further sources:
2.3. Design your web site
Your web site is your web storefront. Let the design fundamentals of your current model information you within the selections you make. Nevertheless, additionally bear in mind your shopper’s tastes and preferences.
Shopify has a variety of themes and templates so that you can select from, and it’s fairly straightforward to use them to your retailer, proper out of the field. Alternatively, you might select to rent knowledgeable net designer or discuss to Shopify Specialists, that will help you get your web site excellent.
Further sources:
2.4. Showcase your services
Simply the best way a bodily retailer has merchandise organized in aisles and cabinets particularly to affect prospects’ buy selections, your product web page is its digital counterpart. Besides, there’s no retailer consultant to information them with extra details about costs, variants, reductions and provides. Your entire burden is borne by the best way your merchandise are showcased.
Right here’s a primary guidelines and sources that will help you create your product pages.
-
Product photographs: Use high-quality photographs with a zoom choice. Guarantee all photographs are of the identical measurement and determination for all of your merchandise.
-
Product descriptions: Keep away from complicated jargon, cliches, and lengthy sentences. Spotlight advantages over options.
-
Product classes: Add filters, present correct pricing particulars and some other info your buyer would possibly want (manufacturing date, expiry, EDD).
Further sources:
As soon as your on-line retailer is constructed, the subsequent step is to make it prepared for ecommerce.
3. Make your retailer ecommerce-ready
The objective of taking your online business on-line is to have the ability to conduct enterprise on it. This implies, your prospects ought to be capable to pay you, and it’s best to be capable to fulfil their orders. The truth is, along with these two, constructing an ecommerce retailer opens up the chance to combine your operations proper into your retailer.
Let’s check out every of those steps, one after the other.
3.1. Arrange funds
3.2. Combine enterprise processes along with your retailer
3.3. Handle delivery & fulfilment
3.1. Arrange funds
Shoppers of in the present day have quite a lot of fee preferences starting from UPI, wallets to conventional credit score and debit playing cards along with money funds. To allow these transactions in your on-line retailer you should arrange a fee gateway. A full-package e-commerce web site builder makes this simple so you’ll be able to hit the bottom operating with a number of fee choices in your retailer.
3.2. Combine enterprise processes along with your retailer
Now you can search out choices to combine your on-line retailer along with your bodily enterprise’s back-end accounting, advertising, manufacturing, gross sales, logistics, stock administration, ERP and extra. As well as, there are a variety of automation apps you’ll be able to try to determine which of them could be built-in into your online business. This combines a lot of your mandatory workflows and processes right into a single system to make the general operation easy and practical.
Further sources:
3.3. Handle delivery & fulfilment
Increasing the geographical attain of your online business requires you to have the ability to handle the logistics of delivering your merchandise to the tip shopper. This might imply final mine supply in your locality or delivery throughout states and nations. Wherever the brand new scope of your online business, it signifies that it’s a must to give you a delivery and fulfilment coverage. Additionally, there are a variety of useful third-party apps and plugins to handle delivery and fulfilment seamlessly.
Further sources:
Now that your retailer is ecommerce-ready, flip the welcome signal.
4.1. Search engine optimise your retailer
When you arrange your web site, you want the eye of search engine bots. Implementing the very best practices of search engine optimisation will assist rank your retailer in Google’s search outcomes. And thereby drive site visitors to your retailer.
With a purpose to perceive how search engine marketing works and how you can apply it to your retailer, try the sources under:
Supply: Yoast
As soon as once more, there are a variety of apps like YoastSEO obtainable as straightforward plug-ins on Shopify, to make this easy.
4.2. Arrange your Google my enterprise web page
That is what your current prospects will uncover in the event that they google the identify of your online business. Organising a Google my enterprise web page is vital to leverage your current buyer relationships to additional strengthen your on-line presence. Additionally, use the chance to hyperlink to your on-line retailer.
Nevertheless, that is not the place the advantages finish. It’ll enable different stakeholders like potential staff, buyers and media as properly to find you.
Right here’s how it’s best to current your self in your Google enterprise profile.
- Be crisp and clear about what your online business does.
- Spotlight your uniqueness that stands out out of your rivals.
- Add a quick historical past about your organization to make your online business personable.
- Search engine optimise the content material of your online business profile.
Supply: Google
The Google My Enterprise profile description of The Machan within the picture above captures all the mandatory particulars together with a transparent descriptive copy.
4.3. Promote the place your prospects are seemingly to purchase on-line
The place do your potential prospects often purchase merchandise like yours on-line? Maybe, ecommerce marketplaces like Amazon, Flipkart, eBay and Etsy. Or, possibly from social media.
The market examine executed in your analysis and preparation section ought to offer you a good thought about your potential prospects’ preferences and behaviours.
To start with, it is all the time a good suggestion to be the place your prospects are more likely to make buy selections. And why waste a possibility to drive gross sales proper there?
Whereas your merchandise might be independently listed on ecommerce marketplaces, now that you’ve got your personal on-line retailer, you’ll be able to handle all of your gross sales throughout totally different channels on a single dashboard. For instance, the Amazon Integration Plus app on Shopify helps you seamlessly promote your merchandise on Amazon, proper out of your retailer.
If social media is the place your prospects are more likely to be – like say Instagram for jewelry merchandise, you’ll be able to open an Instagram jewelry retailer with out a problem with the Fb gross sales channel app in your Shopify retailer.
Further sources:
By establishing these gross sales channels, you get to leverage the algorithms of such marketplaces and social media platforms to reinforce the discoverability of your online business on-line. All the time make it some extent to hyperlink again to your personal retailer. That manner, you’ll be able to minimise paying commissions and extra fees to the opposite platforms.
5. Get extra prospects
“Half the cash I spend on promoting is wasted; the difficulty is I do not know which half.”
This century-old quote attributed to John Wanamaker, a retail tycoon, has change into an promoting cliche. Manner earlier than the choices obtainable in the present day, promoting was a hit or miss. One may solely promote in extensively consumed media. And for many merchandise, paying for the eye of a giant viewers, most of which wouldn’t be their goal shoppers, was unviable. Though this truism nonetheless holds true in the present day to some extent, digital advertising has ensured that the concentrating on of your message could be fine-tuned to a exceptional diploma
After all of the efforts to make your retailer discoverable, a launch day with no lively guests in Google Analytics is each entrepreneur’s worst nightmare. If you need your retailer to be a digital hotspot, you might want to market your merchandise and your retailer on-line. There are many advertising channels and advertising methods to assist your online business purchase prospects. Let’s focus on a couple of right here and go away you with extra sources to get into the weeds of the extensive world of digital advertising.
5.1. Perceive digital advertising avenues
The web is a large interwoven tapestry of promoting potentialities. Your potential prospects not solely use digital media to purchase stuff but additionally to perform of their day-to-day lives, from Google searches to emails, social media and extra. Every of those presents you with distinctive alternatives to market your online business. Beneath is a listing of sources that information you thru understanding your advertising avenues on-line:
-
Social media
-
Electronic mail and SMS advertising
-
Google Advertisements
-
YouTube
-
Blogs
The web, nevertheless, is a consistently evolving panorama. So these sources are sufficient to deliver you in control however in no way exhaustive. There can be extra to find and study as your online business grows on-line.
5.2. Study digital advertising methods
There’s a numerous fare of well-wrought time-tested digital advertising methods which have confirmed to work for ecommerce. The sources listed under will provide you with a good thought about a few of these.
-
Influencer advertising
-
Affiliate marketing online
-
Referral campaigns
-
Conversion price optimisation
-
Personalised campaigns
-
Natural advertising strategies
-
Guerilla advertising
A healthful digital advertising train would come with a well-thought-out mixture of a few of these methods. Nevertheless, don’t be restricted by these. All the time go away room for innovation in your advertising brainstorms for that breakthrough concept that creatively addresses your advertising challenges.
5.3. Outline your audience
The important thing to starting any advertising exercise is to know your viewers. Who’s your goal buyer? What are their preferences more likely to be? What are their buying habits like? All such info will inform your buyer persona and additional decide the way you market to them on-line, particularly so with the good alternatives for personalisation that on-line advertising affords. The excellent weblog under will assist you to break this down.
5.4. Outline your advertising aims
Sure measurable end-goals should outline each advertising train you undertake. The important end-goal, in fact, is driving gross sales. However when defining your advertising aims, it’s best to get extra particular than that.
The place in your advertising funnel does the issue lie exactly? Is it a lack of information or a scarcity of conversion? Outline your advertising aims as particularly as you’ll be able to to assault the issue head-on with essentially the most refined advertising technique.
5.5. Draw up a advertising plan
After you have decided your audience and outlined your advertising aims, you’ve gotten sufficient info to get began on constructing a advertising plan. Whereas drafting a advertising plan, you’ll have to make sure crucial selections, from figuring out your budgets to crafting your advertising message. The useful resource under will assist you to with this.
5.6. Leverage advertising automation instruments
The true energy of your digitally reworked enterprise is the discount in human intervention, not only for the menial and repetitive duties in your online business operations but additionally for advertising. A lot of advertising automation instruments exist available in the market in the present day so that you can select from and implement. If you happen to make yours a Shopify retailer, a number of advertising automation instruments can be found as seamless plugins and apps – be it for creating digital belongings for advertising or processes like automated emails and posting. This manner, an excellent a part of your advertising could be left to run on auto-pilot, day or night time. Take a look at the sources under:
5.7. Enhance customer support and retention
The objective of getting extra prospects doesn’t get served by advertising alone. As soon as you’re taking your online business on-line, your customer support expectations change considerably. This implies your buyer should be capable to contact help, put in enquiries, self-serve their requests on-line and so forth. simply. Furthermore, a web-based enterprise has the power to foretell a number of the issues that prospects face, which creates an expectation that they pre-empt these.
For instance, solutions to regularly requested questions ought to be available to prospects. Likewise, troubleshooting guides, consumer manuals, and such self-service mechanisms ought to be a few clicks away. For instance, many customer support queries could be consolidated and dealt with by a chatbot in your retailer.
Beneath are a couple of basic suggestions that will help you get your customer support proper:
- Have a shorter response time on closing inquiries, resolving points, and taking suggestions
- Take the lead in closing the considerations inside 24 hours to 48 hours
- Talk with prospects by their most popular channels (emails, calls, and social media platforms)
- Use the dwell chat to optimise your on-line retailer
- Streamline and automate customer support by chatbots
- Personalise each help interplay
- Actively take heed to prospects to get precious insights on enterprise operations
Further sources:
6. Consider and develop
You possibly can’t measure how many individuals see your out of doors hoarding. However you’ll be able to measure how many individuals reply to your Google Advert to go to your on-line retailer.
While you take your online business on-line you’ll uncover a sea change in what you’ll be able to measure, over and above what you already did to your offline enterprise. The big quantity of knowledge that your on-line enterprise can seize should be put to give you the results you want.
So, how do you go about it?
6.1. Determine your KPIs (Key Efficiency Indicators)
6.2. Measure the metrics
6.3. Study, iterate, optimise, develop
6.1. Determine your KPIs (Key Efficiency Indicators)
What are the parameters you measure to evaluate the efficiency of your offline enterprise, i.e. your KPIs? As an example, the efficiency of a bodily retail retailer could be evaluated utilizing the next indicators:
- Gross sales per sq. foot
- Gross sales per worker
- Gross sales per 30 days
- In-store footfalls
- Enquiries
- Conversion price
- Stock turnover price
- Common transaction worth
- Gross and web revenue
A few of these KPIs for a web-based retailer mirror those for a bodily retailer. For instance, in-store footfalls could be mirrored by web site site visitors. Likewise, conversion and common transaction worth stay vital however are measured in another way for a web-based retailer. Nevertheless, since measurement of granular metrics at each stage of the advertising and gross sales funnel is feasible, there is a superb alternative so as to add many extra, like:
- Natural acquisition site visitors
- Cart abandonment price
- Electronic mail clickthrough price
- Impressions
- Attain
- Engagement
And that’s to call only a few. The factor to bear in mind although is that since there’s a metric for the whole lot, you should outline those which are key to the efficiency of your online business. So select an important metrics to evaluate your online business and never merely self-importance ones.
For instance, your web site site visitors metrics could also be nice. Nevertheless, your conversion price is crucial for the reason that final objective is extra gross sales. Thus decide essentially the most precious KPIs to optimise as a substitute of self-importance ones.
Study extra:
Subsequent up, how do you measure these metrics?
6.2. Measure the metrics
Google Analytics is a sturdy framework. You too can use Google Tag Supervisor to measure customised KPIs for e-commerce, which could be very useful in analysing your place available in the market. A lot of the information assortment could be arrange conveniently with out having to fiddle with the web site code or logging into the net retailer.
With time you’ll know which methods are working and which are not. Use the recognized KPIs and analytics instruments to reach at precious insights. Whereas the enterprise aims stay unchanged, measuring the metrics will assist you to tweak the plan of motion and implement new methods every time required.
6.3. Study, iterate, optimise, develop
With all of the insights you’ve mined from the information obtainable on-line, you’ll be able to pull the assorted levers of your on-line enterprise to iterate. With every iteration, you measure and acquire new insights. This course of repeated over innumerable cycles is the way you optimise to develop your online business on-line. That is what progress primarily seems to be like.
With time, you’ll study, unlearn, relearn, meet challenges, uncover new alternatives and broaden your online business sustainably, manner into the longer term.
Internet up your online business growth with Shopify
Making that first transfer to taking your online business on-line can appear daunting. A big psychological barrier amongst others often is the technical complications concerned in beginning your personal retailer. Chances are you’ll assume a necessity to rent a military of net builders, content material managers, social media consultants, and digital entrepreneurs to make it occur. Whereas they could nonetheless add worth at some stage, the native options of Shopify and the intuitive simplicity of its consumer interface make it extraordinarily straightforward to get began with a lean staff. This implies your general possession prices are stored disproportionately low whereas increasing your alternatives to scale your online business on-line by an order of magnitude.
Among the many many offline companies that efficiently took their enterprise on-line with Shopify, under are two case research for inspiration:
Each ecommerce success story has a starting. And Shopify can be glad that will help you take off. Whether or not you’re a small and medium enterprise or a full-scale enterprise on the cusp of digital transformation, get began with your 14-day Shopify trial and decide a plan that fits your wants.
FAQs
1. The best way to consider if your online business wants a web-based presence?
Most companies in the present day want a web-based presence, whether or not or not they really promote on-line. To verify if taking your online business on-line is a good suggestion:
- verify if your online business works in a web-based promoting mannequin
- determine your on-line buyer base and how one can cater to it.
- decide your market and product viability.
- verify for long-term sustainability of your online business if moved on-line
Every of those steps requires deeper delving into. Take a look at how you can consider the viability of your online business on-line, for extra info.
2. How a lot does it value to maneuver an offline enterprise to on-line?
Because it relies upon upon particular enterprise wants, there isn’t any set value to maneuver an offline enterprise on-line. From internet hosting and web site constructing to safety, delivery, on-line fee integration, customer support, advertising instruments, and extra, plenty of elements are concerned in figuring out the price of making the transition. With Shopify, the fundamental plan begins at $29/month after a 14-day free trial.
3. The best way to promote your online business on-line without spending a dime?
There are a variety of the way to advertise your online business on-line without spending a dime. Nevertheless, even when the promotion itself is free, there’s often some upfront work or funding concerned. Beneath are a number of the strategies to advertise your online business on-line without spending a dime:
- Efficient search engine optimisation
- Natural social media advertising
- Electronic mail advertising
- Content material advertising like blogs and movies
- On-line communities and trade boards
