Creators are discovering that TikTok playlists enhance engagement on the app.
TikTok launched the playlist function in 2021 — and it’s turned out to be an unbelievable technique to categorize and showcase your greatest movies.
However, like all nice issues, it comes with a catch. TikTok playlists are solely obtainable to sure creators.
If you happen to’re one of many fortunate few, this text will stroll you thru the advantages they provide and easy methods to make a playlist on TikTok for your self.
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What’s a TikTok playlist?
TikTok playlists (a.ok.a. creator playlists) are a function that lets creators manage their movies into playlists. This makes it simple for viewers to devour content material that’s just like content material they’ve already loved, is a sequence, or tells a narrative.
Playlists sit in your profile, above your usually printed or pinned movies (as proven within the photograph under).
Supply: jera.bean on TikTok
TikTok playlists are pretty just like an IGTV sequence. In case you have expertise with IGTV sequence, then TikTok playlists shall be a no brainer.
Why make a playlist on TikTok?
You at all times wish to make it as simple and pleasing as doable for folks to devour your content material. Ease of consumption plus a relatable, fascinating, or humorous video is the recipe for going viral, in spite of everything.
TikTok playlists simply make it that a lot less complicated for people to view your movies. Plus, playlists make it intuitive to ‘binge’ your feed, so to talk. If you happen to favored a video in a playlist, one similar to it’s subsequent on the record.
One of many largest advantages of the TikTok playlist function is for sequence or episodic content material creators.
A TikTok sequence is rather like it sounds — a string of movies meant to be watched one after one other. Typically, they’ll have a guiding narrative all through.
TikTok sequence’ can find yourself like a mini-television present, with episodes trickling out, so individuals are left desirous about the following one. On your sequence, utilizing a cliffhanger-style strategy can hold your viewers coming again for extra.
TikTok playlists make it simple for viewers to trace down the following episode in a sequence. That is particularly useful in the event that they discovered it on their For You web page. If somebody watches a video on their FYP after which heads to your web page to see the following episode, it could possibly be buried below different content material.
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TikTok sequence has many advantages, notably:
- Viewers actively checking your web page for the following episode
- They’re a simple win for creating content material that’s already resonating
Manufacturers might use playlists to publish product tutorials or explainers. This manner, manufacturers can be certain individuals are watching the tutorials in the correct order. When you publish these how-to movies in a TikTok playlist, folks may have no drawback discovering and accessing them.
Listed below are some less difficult wins relating to TikTok content material.
The best way to get the playlist function on TikTok
The TikTok playlist function isn’t obtainable for everybody. Solely choose creators have the flexibility so as to add TikTok playlists to their profiles.
You’ll know in case you’re within the membership when you have the choice to create playlists within the Video tab in your profile.
Questioning easy methods to get playlists on TikTok in case you’re not within the membership? Sadly, there isn’t a workaround. You’ll doubtless have to attend for TikTok to roll out playlists for everybody.
However don’t despair. Figuring out TikTok, if this function is a win, then it’s going to quickly be obtainable to increasingly more creators. Then you’ll be able to come again to this text and make your individual TikTok playlists!
The best way to make a playlist on TikTok
If you happen to do have entry to Creator Playlists, making one is pretty easy. There are two methods you’ll be able to go about it:
- Making a TikTok playlist out of your profile
- Making a TikTok playlist immediately from a video
The best way to make a TikTok playlist out of your profile
First, open your app and faucet your Profile icon within the backside proper nook.
Within the Video tab, hit the Kind movies into playlists possibility if it’s your first playlist. Or, when you have already created one, hit the plus icon subsequent to your present playlist.
You’ll be prompted to call your playlist after which choose your movies.
The best way to create a playlist on TikTok immediately from a video
Navigate to the video you wish to use in your playlist — keep in mind, these must be public movies. Then, faucet the three-dot icon that seems on the correct or press and maintain the video.
Hit Add to playlist and faucet Create a playlist.
You’ll then be prompted to call your playlist and add extra movies.
It’s also possible to add a video on to TikTok playlists whenever you publish it. After you create your video, the Put up display may have an choice to Add to playlist. Select the playlist you’d like so as to add your video to, then publish it as traditional.
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