ActiveCampaign guides you thru the method with 20 free templates
Whether or not it’s your inaugural product or the most recent in your product line, you’ll at all times wish to guarantee your product launch goes off with out a hitch. This entails working throughout a number of groups, together with gross sales, advertising, product, and assist. Even should you’re a solopreneur, you’ll nonetheless must execute inside all these roles.
It may be quite a lot of planning to juggle abruptly—and ActiveCampaign is right here that can assist you plan a profitable product launch technique. We provide a variety of free templates to make sure all the course of is roofed.
In the present day, we’ll use our templates to set you up for fulfillment in your product launch. From touchdown pages and e mail templates to full automation workflows and instructed integrations, we’ve obtained you coated with these 7 easy steps!
- Establish Your Buyer’s Wants
- Decide Your Goal Viewers
- Construct Out Your Integration Infrastructure
- Create A Go-To-Market Technique
- Construct Pre-launch Anticipation
- Put up-Launch Preparation
- Launch Your Product
You’ll be able to check these strategies and templates with our ActiveCampaign 14-day free trial. We consider in real-world assessments with real-world outcomes. That’s the reason we’ll assist migrate your data out of your present platform to ActiveCampaign free of charge. Earlier than moving into step one, obtain our free Product Launch Guidelines so you’ll be able to observe alongside.
This information will give you the next free sources:
- 3 free instruments offering templates and swipe copy
- 6 automation recipe templates
- 5 instructed integrations in your tech stack
- 6 really helpful e mail and touchdown web page templates within the ActiveCampaign platform
- An ActiveCampaign 2-week trial to attempt all of it out
1. Establish Your Buyer Wants
Whenever you launch a brand new product, you wish to guarantee it meets your buyer’s wants. For those who construct customized guitars as your enterprise and also you resolve to launch a pair of enjoyable socks with guitars, you’re in all probability not assembly your core viewers’s wants. Cute model consciousness play, although.
Top-of-the-line methods to determine your buyer’s wants is by asking your potential clients who’ve crammed out and opted-in through your sign-up type. With ActiveCampaign kinds, you’ll be able to seize any reply with our customized fields function. As an example, you’ll be able to simply create a area named “Buyer Wants” within the platform after which add it to a type with the header “For those who might remedy one ache level utilizing our merchandise, what wouldn’t it be?” This lets your contact determine their wants from the start of their journey. Our “Type Personalization Comply with-up” automation workflow makes it seamless to retailer this data in each a customized area and as a tag in your contact, permitting you to prepare contact particulars in whichever methodology you like to make use of. The automation additionally sends a follow-up e mail related to how they reply, beginning their personalised journey with your enterprise instantly.
For those who’re on the lookout for a touchdown web page template, we have now a spread accessible on the platform. I personally like our Lead Seize touchdown web page template for this course of, however you’ll be able to select whichever you need and customise it to satisfy your enterprise wants.
If you have already got merchandise being bought, then one other nice automation template to implement is our “Collect Suggestions After Buy” workflow. As soon as a purchase order has been made, this automation is triggered after a set quantity of days, sending your clients an e mail asking them how they like their new product and asking for any suggestions they’ve about it. You’ll be able to add a type on to the e-mail utilizing ActiveCampaign’s native integration with SurveyMonkey.
Even when you have already got every part about your new product found out and finalized, this step can present perception into what features of your new product to function probably the most. You’ll be able to place the brand new product to resolve your contacts’ commonest issues. This can be a nice technique to provide you with and refine your proposition assertion for the brand new merchandise as nicely.
2. Decide your target market
Now that you simply’ve gathered data on what sort of product your goal buyer needs, it’s time to find out the target market in your new product. Which of your clients will profit from this launch and be the almost certainly to purchase?
That is the place ActiveCampaign lists, tags, and customized fields come into play. All these are totally different strategies of organizing your contacts. Lists are our highest-level group and are broad classes. It’s not unusual to see a consumer have a grasp checklist for all contacts, then two further lists for purchasers and unconverted leads. Nonetheless, you’re not restricted to this. You’ll be able to construct out as many lists as you’d like and for no matter categorization is sensible for your enterprise.
There may be some overlap between while you would use a customized area versus a tag, and generally it could be unclear which you must use.
Customized fields are higher suited to seize everlasting information relative to a contact that isn’t simply modified. For instance, you’d use a customized area to seize a contact’s title, cellphone quantity, start date, and extra. Customized fields even have the benefit of making personalization tags so as to insert the info the customized area shops into your campaigns.
Then again, tags are usually used for information which may typically change. You’ll be able to simply filter your checklist by tags, so it’s an awesome segmentation choice, however you’ll be able to’t work together with the info like you’ll be able to with a customized area.
With segmentation in thoughts, you’ll be able to decide the data you wish to use to section your messaging in your new product. Do not forget that you don’t have to only message one viewers about your new merchandise; segmentation will mean you can personalize your message to every group. You would possibly discuss to 1 section concerning the time it would save them whereas telling one other how this providing completes the method began by your different merchandise.
3. Construct Out Your Integration Infrastructure
This can be a step which you can skip if you have already got all of your techniques in place promoting different merchandise, however should you’re transport your first product, be certain your digital storefront, advertising platform, and fee techniques are all built-in and dealing correctly to make sure a clean launch and an awesome buyer expertise.
ActiveCampaign integrates with many in style gross sales platforms and ecommerce options to assist for a clean course of, resembling Shopify, WooCommerce, and Magento. These integrations allow you to pull in necessary buyer data, such because the product bought, the quantity spent, the product ID, and extra. In whole, we combine with over 900 totally different platforms, so there’s a very good likelihood we combine with platforms you’re already utilizing in your know-how stack. You’ll find data on all of our integrations in our apps part.
4. Create a Go-To-Market Technique
Now’s the time to make sure your inside groups (Gross sales, advertising, and assist) are all on the identical web page and prepared for the brand new product launch. You’ll wish to seek the advice of our free Product Launch Guidelines to make sure every part is so as.
This can be a nice time to decide on which e mail templates you wish to use and incorporate your branding. We’ve an awesome number of free, professionally designed e mail templates so that you can select from inside our platform. We suggest the templates “New Product E-newsletter,” “Announcement,” and “Promote a Single Product” as an awesome start line, however be happy to make use of any of them that you simply see match.
We don’t cease at simply the designs, both. We offer free templated e mail swipe copy that you should utilize as the bottom to begin customizing your messaging, so that you don’t have to begin from scratch. We offer copy directed at your inside crew to tell them concerning the product and to promote it externally.
So we have now the emails, however how are we automating them? Good query! We’ve over 900 automation recipes accessible free of charge to our customers. We’ll spotlight a couple of to assist together with your launch course of. For those who’re utilizing Shopify or WooCommerce, use our “Product Catalog: New Product Launch” automation. This makes use of our product catalog block to point out the objects in your digital storefront within the e mail asserting your launch. The automation additionally tags contacts who buy so you’ll be able to ship follow-up emails or simply monitor your store information.
Our workflow “Ecommerce Product Gross sales Drip Sequence” is one other nice instance of an automation you would run throughout a launch interval. You’d simply must tweak the automation set off from a listing subscription to nevertheless you wish to set off the automation, or you would even manually enter the segmented contact when it’s time. This recipe sends out a collection of emails offering details about your merchandise and testimonials. At any level, if the contact makes a purchase order, they’ll go away the automation. They’ll even be tagged as “Made a purchase order” or “Didn’t make a purchase order” primarily based on their actions.
Or you’ll be able to select one in every of our different highly effective automation recipes to save lots of you time and automate your enterprise whilst you concentrate on different areas to make sure a profitable endeavor. All of our automation templates are an awesome base so that you can meet your particular wants.
5. Construct Pre-Launch Anticipation
It’s virtually time for the large day! You’ve selected messaging, your inside groups and processes are ready, and all of your numerous tech stack instruments are speaking to one another. However earlier than you launch with an enormous grand gesture to the lots, you might want to begin constructing pleasure about your product announcement.
Having a touchdown web page with some teasers about your new product serves two necessary functions. It begins to get the phrase out that one thing thrilling is coming down the pipeline and permits for contacts to immediately opt-in to listening to about this, letting you recognize your hottest leads.
Very like e mail templates earlier, we provide all kinds of touchdown web page templates within the ActiveCampaign platform beneath the “Pages” part. “App Launch Structure” and “Announcement Structure” are each nice choices for this. We even have free swipe copy for product bulletins and 30 high-performing examples to make use of for inspiration.
Our “Product Announcement Circulate” automation recipe is a ready-to-go workflow that automates the pre-launch course of. When a contact opts in through your touchdown web page, you observe up with an e mail thanking them for his or her curiosity and supply them with a tease of the upcoming merchandise. After this e mail is distributed, they keep at a “wait step” till the precise date and time you set to ship your launch e mail.
However let’s not get forward of ourselves. We’ll talk about different methods of rolling out your launch on the finish of this web page.
6. Put up-Launch Preparation
This will likely seem to be getting the cart earlier than the horse, but it surely pays to construct a stable post-launch course of and have it in place for while you hit the go button. This manner, from the primary buy, you’ve laid the groundwork for following up with contacts, gathering suggestions, and figuring out advocates and testimonials to function in additional advertising campaigns and in your website.
Ask your self, as soon as a contact makes a purchase order, what’s the method? What about utilizing ActiveCampaign’s highly effective integration with Postmark to ship a easy, clear order affirmation e mail after the transaction utilizing the “Order Affirmation” automation recipe?
You may additionally be all for gathering buyer suggestions for additional iterations and sourcing these optimistic opinions and social proof utilizing the “Collect Suggestions After Buy” automation workflow we mentioned earlier. Solely now you’ll be able to section for purchasers who particularly purchased the launch product and regulate your consumption type accordingly.
For those who’re fulfilling the orders your self, you recognize that retaining monitor of every part can get hectic. Our “Observe Incoming Orders” automation template is an effective way to remain on high of incoming orders. Within the case of delayed orders, it sends your crew (or success companion) an inside e mail to examine the difficulty after which sends an e mail to observe up with the shopper to clarify the delay and set expectations. As soon as the order is accomplished, the automation ends.
7. Launch Your Product
We’ve made it. It’s launch day! You’re able to launch your product. Your crew is ready, and all pertinent data has been communicated. Your target market and proposition statements are clear. You’ve obtained your tech stack speaking with one another and standing by. We’ve a go-to advertising technique and constructed pleasure across the launch. We’ve even obtained the after-purchase processes in place.
All of our work has led as much as this second. We hope this package deal of 20 free instruments, templates, and different sources has helped your enterprise develop and drive extra gross sales.
We want you all of the success in your new product launch!
