On this put up, we’ll present how we enabled our customers to make appointments in real-time by way of emails — all accessible slots for 2 weeks forward obtained booked inside simply an hour.
Little prehistory
Beforehand, you would solely share a hyperlink to Cally.ru (they’ve an English model of the instrument) or Calendly, or another on-line appointment scheduling software program, by way of e-mail in order that customers might see accessible slots.
Being impressed by our expertise in sending AMP types in emails as a substitute of normal Google types, — which truly confirmed a 5.2 increased conversion, we wished to allow our customers to additionally ebook appointments instantly in emails. Thus, we wanted to develop an AMP module that may allow us to do it.
As a third-party appointment scheduling software program, we picked Cally.ru.
Integrating with them and testing emails took us solely two days.
And the outcomes had been spectacular.
The best way it was accomplished
We designed an e-mail, through which we advised our customers that instantly in emails they may schedule a stay demo with our buyer help representatives.
In Cally, we:
-
constructed a stay time-table with accessible slots;
-
then we specified our time zone — if you do it, your customers will see your accessible hours in line with their time zones as soon as they select it in e-mail. Cally would convert it robotically, with out your intervention;
-
ready responses that our customers would see in emails upon reserving an appointment – like your demo has been booked, we’re ready for you on a scheduled day;
-
Cally constructed a JSON file on their facet so that every one slots and different data will get pulled into the template from their servers in real-time;
-
copied the API key to insert it into our HTML template.
On our facet:
Our e-mail was able to go!
The schedule that we constructed along with Cally contained AMP parts, so we despatched this e-mail solely to these contacts who use Gmail, as AMP is presently supported solely by Gmail and Mail.ru.
Outcomes of this marketing campaign
The variety of subscribers who acquired this e-mail was solely 300 as a result of we might provide solely 50 timeslots for demos — solely 5 hours a day.
30 of those time slots obtained booked inside an hour. Different slots obtained booked throughout the subsequent 2 hours. In different phrases, we obtained a full schedule in simply 3 hours, and most significantly, each sixth person accepted our provide. Which makes the conversion charge extraordinarily excessive — nearly 17%.
Essential to notice:
You need to use another on-line appointment scheduling software program, like Calendly, Bitrix, Simplybook, and so forth. See the total record on Capterra.
You’ll simply must ask them to give you an API key, not simply the embed hyperlink.
On your comfort, we’ve constructed an e-mail template with embedded time slots that you need to use throughout a number of appointment emails.
Permit your customers to ebook time for appointments instantly in emails
You’ll simply must edit them and join emails to Stripo Information Supply, and take away/add timeslots manually each time earlier than you ship this e-mail to your purchasers.
Remaining ideas
This was expertise — a minimum of 50 clients of ours obtained to know our instrument higher. All of them confirmed up on the scheduled time.
That is one other marketing campaign that proves the ability of AMP and reveals our care about our customers by permitting them to make as few steps as attainable to achieve a purpose.
Expertise the ability of AMP to make customers’ life simpler and to extend your conversion
