By Sean Tinney Could 28, 2024
We’re enormous followers of utilizing interactive content material in e mail. Whether or not you’re making an attempt to enhance your marketing campaign, inform a narrative, or just add a little bit of aptitude to the inbox, interactive content material is the way in which to go.
And one of many best methods to take action is by including animated GIFs to your emails.
On this article we’re going that can assist you create some extra pleasure in your emails by serving to you be taught:
What’s an e mail GIF?
Methods to make use of GIFs in your emails
Finest practices for utilizing GIFs in emails
The best way to put a GIF in your e mail
The best way to add a GIF to an e mail utilizing AWeber
The best way to make GIFs on your emails
The place to search out GIFs for emails
What’s an e mail GIF?
GIF is brief for Graphics Interchange Format. It’s a preferred picture format that’s been round because the 80’s. An e mail GIF makes use of a collection of photographs to create the phantasm of movement (kind of like a flipbook) throughout the physique of an e mail.
Instance of an e mail GIF
Methods to make use of GIFs in your e mail
GIFs add character to your emails. You possibly can spotlight a product in movement, present a demo, and even add a relatable response. There are lots of participating and sensible functions for a GIF.
Let’s check out some ways in which manufacturers are utilizing GIFs of their advertising emails (and how one can steal these concepts on your subsequent marketing campaign):
1 – Illustrate a product
GIFs don’t need to be all for present. They’re really an effective way to inform a narrative in a easy, impactful method.
This Canva e mail reveals how simple it’s to create a design utilizing their platform.
Professional Tip: GIFs are nice for illustrating advanced concepts in a easy method. Give subscribers a sneak peek of your newest product launch or to share a novel use case.
2 – Tutorial on how you can use a product
Take a look at how we used a GIF to spotlight how simple it’s so as to add a video to your touchdown web page:
Moderately than counting on heavy copy, this animated GIF reveals the method in simply seconds.
3 – Create intrigue
Need an effective way to entice your readers? Take a cue from this Kate Spade marketing campaign:
The animation provides one other degree of intrigue to the e-mail, prompting subscribers to click on by to see what’s inside.
Professional Tip: Generally the best little bit of animation can have a big effect. The following time you’re trying so as to add some oomph to your emails, attempt including a GIF to the combination.
4 – Add a way of urgency
GIFs generally is a nice different for conventional countdown clocks to emphasise urgency in your messaging:
This instance from LOFT reveals how slightly animation could make a daring assertion.
Professional Tip: Your e mail doesn’t need to imitate the Vegas strip at 2am. Including slightly little bit of motion is typically all you want.
5 – Merely delight
GIFs will be added so as to add enjoyable and pleasure on your emails, like this one from charity: water:
Their good use of a GIF showcases the character and other people behind the model.
However be conscious of context when utilizing GIFs in your emails. Does it really feel applicable and strengthen the message you’re making an attempt to ship? Or does it take away from it? These are good inquiries to ask your self earlier than you hit ‘ship’.
Professional Tip: Use GIFs sparingly. When you’re utilizing them simply because, it could get previous.
6 – Spotlight a name to motion
Take a look at how we use a GIF to spotlight the Study How name to motion.
The important thing to utilizing GIF for the CTA is to not get carried away. If the GIF takes away from the primary message, it received’t matter how a lot consideration you placed on the CTA, your subscribers received’t learn it.
7 – Inform a narrative
Peacock used a GIF to inform their subscribers a narrative of all the brand new reveals their streaming service has to supply in October.
Finest practices for utilizing GIFs in emails
Whereas GIFs are nice for grabbing your viewers’s consideration you don’t wish to overdo it. To assist, we’ve put collectively an inventory of finest practices try to be following when placing GIFs in emails.
1 – One GIF per e mail
One GIF is ideal for including an thrilling, attention-grabbing ingredient to your e mail. Multiple and your e mail is getting too distracting.
2 – Improve the primary message
Your GIF ought to serve a function. Don’t embrace a one which doesn’t relate to your content material and the motion you need your viewers to take.
3 – Add a hyperlink to your GIF
Individuals could attempt clicking on the GIF itself, so benefit from this and direct them to a related touchdown web page.
4 – Hold the GIF file dimension small
Goal to maintain your GIF file dimension underneath 40KB. You don’t need your e mail to be so massive that your viewers received’t even obtain it.
5 – Check your e mail
All the time take a look at your emails. Most e mail shoppers will show GIFs, however there are some exceptions. In these conditions, the GIFs will show as static photographs.
6 – Add alt picture textual content
In these conditions the place a GIF could not render ensure you add alt picture textual content so folks perceive what the GIF was about. Be as descriptive as attainable.
The best way to put a GIF in your e mail
To insert a GIF in your e mail:
Step 1: Compose your e mail
Step 2: Click on on the insert photograph button (that is generally represented as a paperclip)
Step 3: Find your GIF in your folder and click on insert so as to add to your e mail
The best way to add a GIF to an e mail utilizing AWeber
Step 1: Obtain your GIF and reserve it to your pc. When you discover a GIF on-line, you’ll be able to merely proper click on the picture and choose “Save Picture”.
Step 2: In your AWeber account, drag the picture block into your e mail builder.
Step 3: Choose the Add Picture button so as to add your GIF to your e mail. That’s it!
The best way to make GIFs on your emails
GIFs are simpler to create than a video, particularly when you’re making an attempt as an example one thing quick and to the purpose. The talent degree bar is lots shorter with a GIF.
You possibly can create GIFs in Photoshop, or you’ll be able to create them out of video footage you have already got utilizing a device like GIF Brewery, GIFMaker.me, or Instagiffer.
These kind of instruments make creating GIFs simple, even with little to no technical information.
And don’t assume that it’s important to be a designer or know how you can code to make use of GIFs in your emails. We love websites like Giphy or r/gif for his or her massive number of ready-to-use GIFs.
The place to search out GIFs for emails
You too can create a GIF on your e mail your self, or discover a premade GIF from a wide range of totally different on-line sources. Listed here are two of my high choices:
GIPHY
The identify says all of it. I like GIPHY as a result of they’ve an enormous library of GIF to select from. Plus they can help you create or add your on GIF.
AWeber
Our superb group of designers create some unbelievable GIFs geared in direction of grabbing an e mail viewers’s consideration. Listed here are the hyperlinks to our seasonal e mail advertising GIFs.
Get began…
Now that you understand how to make use of them successfully, GIFs will be an effective way to raise your e mail content material. When you’re selling a services or products, they’ll actually emphasize a use case and function an academic device. (Or just delight your subscribers.)
