The Best Method to Purchase a Area for an On-line Retailer

Ever marvel how potential prospects discover your retailer on-line? They seek for it utilizing model or domains, corresponding to ecwid.com.

A distinctive area identify units you other than numerous different web sites. With out one, potential prospects received’t discover you on-line, main them to go to your opponents’ pages as a substitute.

Fortunately, with Ecwid by Lightspeed, you possibly can simply buy, arrange, and handle a safe area identify proper out of your Ecwid admin.

In this text, we will clarify why having a area is important for ecommerce companies and how Ecwid by Lightspeed makes registering the excellent area identify for your small business simple.

What Is a Area Identify?

Merely put, a area identify is the distinctive tackle of your web site. It is what individuals kind into their browser’s search bar to view a explicit web site. For instance, if you need to go to Ecwid’s web site, you’ll kind “ecwid.com” into the search bar and press enter. The identical goes for any web site — a area identify helps entry any web site on-line.

The essential type of a area identify consists of two parts:

• The area identify itself, for instance, “ecwid”
• The extension, corresponding to “.com”

A area extension is a suffix that follows the area identify in a net tackle. The commonest area extensions are .com, .web, .org, .co.

ecwid.com is the area identify for the Ecwid by Lightspeed web site

Varied area ranges exist, and this hierarchical construction in the area identify registry helps distinguish one area from one other.

The commonest area ranges are the following:

• High-level domains signify the highest degree in the Area Identify System. They are often generic (.com, .web, .edu, .gov) or country-specific (.uk, .au, .fr, .jp.)
• Second-level domains observe top-level domains. Often, it’s a model or firm identify, for instance, amazon as in amazon.com
• Third-level domains (additionally referred to as subdomains) observe second-level domains. The most well-liked third-level area is “www.”

Study extra a few area identify construction in our article:

What a Area Is & Why You Want It for Your Enterprise
Learn extra

Why Is It Necessary to Have a Area Identify?

With so a lot competitors on the market in the present day, having an simply recognizable area identify could make or break an ecommerce retailer’s success. Right here’s why you want a area identify:

Accessing Your Retailer On-line

A area identify is important for any ecommerce enterprise as a result of it offers your small business a distinctive id and offers prospects an simple strategy to discover and entry your retailer on-line. Whereas it is okay to not have a area when first beginning out, as quickly as you begin rising, there’s no doubt that you’ll want one to construct belief with prospects and guarantee they’ll attain you on-line with none points.

Model Recognition

A area identify is additionally essential for branding and standing out from the competitors. A distinctive area identify helps affiliate your identify together with your product, companies, and model.

Having a area that displays your small business identify can let buyers know who you’re and what you promote. That, as a end result, helps prospects bear in mind you extra, additional supporting your model.

CakeSafe strengthens its model by utilizing a area that displays its enterprise identify

web optimization Advantages

Leveraging key phrases is important for a profitable search engine marketing technique. Utilizing a area identify that features a key phrase associated to your small business might be helpful in boosting search rankings.

Now that you recognize why a area identify is essential for your small business, it’s time to purchase it. Sometimes, you purchase and register a area by a area registrar, a enterprise specializing in promoting domains and managing the registration course of.

Shopping for a area might be pricey, as registrars typically cost excessive costs for widespread names, use hidden charges, or implement giant worth jumps after one 12 months. To not point out that you just’ll must join a area manually to your on-line retailer. Organising your area manually requires some technical understanding and may result in points if executed improperly.

Thankfully, you possibly can streamline your area administration, saving each cash and effort, by buying your required area straight from Ecwid by Lightspeed.

A Good Area Resolution for an On-line Retailer

Ecwid by Lightspeed affords you the best area answer — a area identify for your on-line retailer at a aggressive worth and with none hassles.

If you’ve been promoting with Ecwid by Lightspeed for a while already (if not, get your free on-line retailer now), it’s seemingly you’re conscious that if you join with Ecwid, you get a free ecommerce web site with a built-in on-line retailer, aka Instantaneous Website.

You additionally get a free customizable area for your Instantaneous Website that appears like this — identify.firm.web site, the place “identify” is the identify of your retailer and “.firm.web site” is the Ecwid area.

An instance of an Ecwid Instantaneous Website with a free area identify

Nonetheless, you must get a customized area identify for your retailer, for instance, one with a .com extension.

The good information is you could really do the whole lot domain-related proper out of your Ecwid admin! Search, purchase, and arrange — all in only a few clicks. It doesn’t require any tech abilities and is as easy as sending an e mail.

When shopping for a area by your Ecwid admin, you’ll get a safe area with a free SSL certificates and WHOIS privateness safety in minutes.

An SSL certificates is a should for any on-line retailer, as it ensures the knowledge trade between your retailer and prospects is secure, defending delicate knowledge from hackers and knowledge thieves.

Not all area registrars offer you an SSL certificates for a area, so you’ll should allow it your self. Nonetheless, with Ecwid by Lightspeed, you buy a area with an robotically enabled SSL certificates.

Ecwid retailer homeowners might be certain that their knowledge and their prospects’ knowledge is secure

As for WHOIS privateness safety, it will assist cover your area info from public view. WHOIS is a public database that comprises the info collected when somebody registers a area identify. Spammers typically crawl these data for e mail addresses.

If you buy a area by Ecwid by Lightspeed, it comes with WHOIS privateness safety. It removes your private contact info from the WHOIS file so that your private knowledge is unavailable to scammers, spammers, or different third events.

Advantages of Shopping for a Area Identify Via Ecwid

The area software in your Ecwid admin helps you register and join a area identify with most comfort.

Save Each Time and Effort

Often, to purchase a area, it is advisable to search a variety of registrars for your required area identify, verify if the chosen registrar is safe (don’t neglect an SSL certificates), and then arrange the area your self and join it to your on-line retailer. That requires vital time and work, significantly for a newbie firm proprietor.

With Ecwid by Lightspeed, looking, shopping for, and establishing your area occurs in your Ecwid admin, eliminating the must use third-party suppliers and log into different programs.

After you buy a area by Ecwid by Lightspeed, it will robotically be arrange for your on-line retailer, so you don’t should do it your self. Good for busy and not-so-techie enterprise homeowners!

Ought to you will have any questions on your area, you possibly can simply attain out to our Buyer Care workforce out of your Ecwid admin. Extra elements of your on-line retailer might be directed to the help you recognize and love.

Save Cash

A area worth is additionally to be thought of. Costs can differ enormously, with widespread domains being very costly. Registrars notice that domains are an essential a part of a enterprise, and they put a greater worth on names which can be simple to kind and include a .com extension and a product or business identify. For instance, flowers.com will seemingly value far more than a flowersfrombob.web site.

When buying a area by Ecwid, you profit from discounted costs, making your excellent and simply discoverable area identify extra cost-effective. This eliminates the must compromise on spelling or take into account various names that may be cheaper however could possibly be more durable for prospects to recall and kind—one thing you undoubtedly need to keep away from.

To not point out that it’s important to renew your area (often as soon as a 12 months), and some registrars don’t miss the likelihood to elevate a area worth when the interval renews. With Ecwid by Lightspeed, there are not any hidden charges or excessive worth jumps when renewal comes round.

Strengthen Your Model

We’ve already mentioned that model recognition is considered one of the primary causes for getting a area identify for your on-line retailer. With Ecwid by Lightspeed, you possibly can simply strengthen your model and get the best area identify earlier than another person claims it.

If you will have an offline retailer, it makes much more sense to get your small business a area identify that matches your model identify and offline location. You have already got a buyer base, so it’s important they’ll discover your retailer on-line utilizing the identify they’re already accustomed to.

The better it is for prospects to discover your retailer on-line, the extra gross sales you’ll land. You’ll be able to be sure that by shopping for a area that matches your model.

Enhance Your web optimization

You need your on-line retailer to be simply discoverable, and considered one of the methods to do that’s to optimize your web site for search engines like google.

A area identify is considered one of the alerts that search engines like google use when figuring out the place to rank your web site. If you utilize a generic area that you just share with different companies (for instance, .firm.web site area), bettering your small business’s visibility in search engines like google may be extra sophisticated.

When buying a area by Ecwid by Lightspeed, you get to use your distinctive area, giving your small business a domain-level web optimization enhance.

web optimization is very important for rising your on-line retailer in the long run, so be sure that you enhance your on-line retailer rating by establishing your customized area.

The way to Purchase a Area Identify in Ecwid by Lightspeed

Whether or not you’re a newbie retailer proprietor or run an established enterprise, shopping for a area identify is tremendous simple with Ecwid by Lightspeed. The magic occurs on the Web site → Area web page, and the complete course of takes no greater than a couple of minutes.

Observe these directions from the Assist Middle to purchase your excellent area in your Ecwid admin.

Shopping for a area by Ecwid by Lightspeed is accessible to all Ecwid sellers on paid plans. You’ll be able to select from completely different top-level domains (together with the hottest .com) apart from country-specific domains.

Costs for domains differ, however relaxation assured that there are not any hidden charges, phrases, or renewal worth jumps.

Purchase Your Dream Area At present

Having a distinctive area identify is a should if you need your ecommerce enterprise to succeed on-line in the present day. With so a lot competitors, potential prospects want an simple strategy to find your on-line enterprise and safely purchase out of your retailer. That’s why Ecwid by Lightspeed affords entrepreneurs an extremely easy method of buying a safe area straight from the Ecwid admin—so that your small business isn’t forgotten amongst all of the noise.

No must swap between completely different programs. With Ecwid by Lightspeed, you possibly can effortlessly handle the whole lot associated to your on-line retailer, be it a web site, a area, or your storefront, proper out of your admin.

So, what are you ready for? Strengthen your model and declare your best area in the present day.