On this week’s episode, our host Lenny Murphy, is joined by business professionals engaged on the problem of information high quality, now dubbed “the fraud squad”:
- Carrie Campbell, VP Analytics at Ketchum
- Tia Maurer, Group Scientist at Procter & Gamble
- Efrain Ribeiro, sampling & panel on-line entry advisor at Zinklar
- Mary Beth Weber, advocate at Lucy.ai and founder at Case4Quality
Be part of us whereas Lenny and “the fraud squad” as they focus on survey fraud and knowledge high quality, from the basis case of the problems to some potential options, and what the problems imply for manufacturers as they assist drive change.
On this episode, we’ll discover:
- The inherent stress between knowledge high quality and the velocity and price of information acquisition.
- The multifaceted prices related to unhealthy knowledge, not simply literal as a consequence of unhealthy decision-making, however together with the price to a companies’ status and/or potential consumer relationships.
- The main findings and takeaways of the landmark CASE examine, together with the truth that survey fraud most actually exists, and it exists throughout key business suppliers.
- The educational that individuals are collaborating in an common is 21.5 per day (assuming a 20-minute size interview, that is over six hours of surveys — which isn’t humanly attainable).
Many due to this squad, for being our visitors. Thanks additionally to our producer, Karen Lynch, our editor, James Carlisle, and our sponsor, InnovateMR.
Episode Hyperlinks:
https://case4quality.com/the-team
