British driving service enterprise The AA has launched its newest advertising marketing campaign, “It’s Okay, I’m With The AA”. The ads have been developed by the inventive company The Gate, together with the media company Goodstuff.
The summer season ads function movies of unusual individuals going about their lives however with some automotive hassle. Nonetheless, it’s nothing The AA can’t resolve, as the answer all the time comes about ultimately with the marketing campaign’s tagline, “It’s okay, I’m with The AA.”
“It’s Okay, I’m With The AA” Hero Movie
The marketing campaign’s hero movie, a 60-second video, presents 4 humorous situations during which The AA involves the rescue. The primary sees a father by accident refuelling his automotive with the mistaken gasoline as his household waits excitedly for his or her vacation. “It’s okay, I’m with The AA,” he tells the cashier, defeated but hopeful, realizing that The AA will take excellent care of it.
The second clip takes place in a physician’s workplace, as a affected person sits on the mattress earlier than a lit-up X-ray of automotive keys in his abdomen. Even in such circumstances, one can depart it to The AA to lend a serving to hand. The following clip is a playful romp between two lovers, paused by a partner’s name of a flat tire. Regardless of, as a result of “He’s with The AA.”
In addition to the hero movie, the marketing campaign options a couple of shorter movies. In a single, a financial institution theft goes awry when the getaway automobile overheats. In one other, a meteorite crashes into the household automotive. The AA additionally offers automobile service and repairs, evident in a clip the place hazard lights flash on the dashboard, prompting the motive force to exclaim, “This isn’t a automotive, it’s a ruddy Christmas tree!”
No Extra Automobile Worries With The AA
In addition to the hero movie, the marketing campaign options a couple of shorter movies. In a single, a financial institution theft goes awry when the getaway automobile overheats. In one other, a meteorite crashes into the household automotive. The AA additionally offers automobile service and repairs, evident in a clip the place hazard lights flash on a automotive’s dashboard, prompting the motive force to exclaim, “This isn’t a automotive, it’s a ruddy Christmas tree.”
By means of these movies, The AA makes some extent to be recognized that it’ll all the time have your again. Even throughout probably the most sudden moments, motorists and drivers can belief The AA. The advertising marketing campaign additionally debuts the model’s newest slogan, ‘All the time Forward’, tying again to the model’s initials.
