The 8 finest methods to advertise affiliate hyperlinks in 2024

By Phil Norris Might 2, 2024

Affiliate internet marketing has grown from a distinct segment pursuit into probably the most widespread methods for content material creators to monetize their on-line viewers. Certainly, one in three publishers say online marketing is of their prime three income sources, whereas one in 10 say it’s their #1 income stream.

However you’re not going to make any cash as an affiliate if you happen to can’t discover an efficient method to get your affiliate hyperlinks in entrance of as many individuals as potential.

So what’s the easiest way to advertise affiliate hyperlinks?

To reply that query, we’re going to spherical up eight of our favourite promotional methods, every backed by real-world examples from profitable affiliate publishers.

Let’s get into it…

How affiliate hyperlinks work

Earlier than we begin discussing the place to submit online marketing hyperlinks, it’s price explaining how these hyperlinks really work.

Once you be a part of an associates program, your affiliate associate (i.e. the model whose services or products you’re selling) means that you can generate your personal affiliate hyperlinks — distinctive referral hyperlinks that time towards key pages on the model’s web site.

When somebody clicks your affiliate hyperlink and buys one thing, the knowledge within the hyperlink proves that you just performed a key position within the path to buy. So your affiliate associate will reward you with a fee. Good!

Right here’s a extra detailed have a look at the way it all works:

1. You share an affiliate hyperlink together with your viewers by way of a weblog, electronic mail publication, social media submit, or another methodology.
2. A buyer likes what they see and clicks your affiliate hyperlink to search out out extra.
3. The hyperlink takes the shopper to your affiliate associate’s web site.
4. Cookie monitoring expertise reveals that the shopper clicked considered one of your affiliate hyperlinks.
5. The shopper buys one thing out of your affiliate associate.
6. Your affiliate associate attributes the sale to you and pays you a fee.

Now that we’ve mentioned the idea behind affiliate hyperlinks, let’s dive into our prime methods for selling them:

1 – Ship electronic mail newsletters

On condition that electronic mail advertising delivers a return of $36 for each $1 spent, sending newsletters is arguably the only finest method to promote affiliate hyperlinks.

The most important advantage of publication advertising is that it provides you complete management over who sees your content material and when. No counting on search or social media algorithms; you possibly can land in your subscribers’ inboxes everytime you like.

In the meantime, the one actual draw back is that it may well take a while to develop your electronic mail listing. However you possibly can speed up that course of with some good advertising.

Ideas for selling affiliate hyperlinks in product critiques

Golf Span is considered one of many affiliate websites that makes use of electronic mail advertising to advertise its affiliate hyperlinks.

Let’s check out among the ways they use:

• Add a compelling hook to your electronic mail seize kind to develop your advertising listing quick. For example, Golf Span guarantees to assist individuals enhance their drive distance — a standard aim of anybody seeking to enhance their golf sport.

• Give individuals a motive to open your emails by crafting compelling topic traces promising some form of worth. Golf Span typically makes use of its topic traces to advertise the financial savings on supply, with out giving freely an excessive amount of info.

• No must ship readers to your web site; you possibly can add affiliate hyperlinks inside your electronic mail newsletters to streamline the trail to buy.

👉 Study extra: 13 Methods to Construct Your E mail Checklist For Free 

2 – Create a web-based course

As we defined in our information on the right way to be a profitable affiliate marketer, there’s one affiliate hyperlink promotion technique that we’d advocate time after time — and it’s surprisingly underutilized.

It includes creating your personal on-line course.

At this level, you’re most likely considering: “How on earth does constructing a course assist me promote affiliate hyperlinks?”

Right here’s the reply:

1. Begin by discovering a standard ache level your viewers is raring to beat.
2. Create a web-based course designed to assist individuals deal with that ache level.
3. Use the course to advocate particular services and products that relate to your goal ache level (e.g. if you happen to’re serving to individuals to advertise a web-based enterprise, you would possibly advocate a advertising instrument like AWeber). 
4. Each time you point out a services or products, add an affiliate hyperlink so that you receives a commission for any gross sales you generate.
5. Promote your on-line course far and extensive!

This technique works like a dream as a result of the individuals who join your course have come to you for solutions. Once you inform them a particular product will help them resolve their ache level, there’s probability they’ll hear.

Ideas for selling affiliate hyperlinks in a web-based course

Advertising and marketing schooling model Legendary Marketer is absolutely the grasp of utilizing a (paid) on-line course to advertise a bunch of affiliate hyperlinks. Let’s dig beneath the hood and see how they do it:

• Establish a ache level with broad attraction, then construct your course round it. For example, Legendary Marketer has created a course to assist individuals begin a worthwhile on-line enterprise, which is likely one of the greatest objectives for its viewers.

• Funnel web site guests towards your course content material utilizing outstanding CTAs. Regardless that Legendary Marketer sells a variety of programs, its homepage CTAs are all about selling the identical course on beginning a web-based enterprise:

• Cost a (small) charge on your on-line course. This step is non-obligatory — but when prospects are ready at hand over cash on your content material, that’s signal they belief you. Which, in flip, means they’re extra seemingly to purchase your really useful merchandise.

3 – Write product critiques

Product critiques are probably the most efficient methods to advertise affiliate hyperlinks.

Why? As a result of writing product critiques means that you can goal audiences who’re shut to buying. 

Somebody looking on Google for a time period like “Stanley Cup assessment” is clearly already enthusiastic about shopping for a Stanley Cup — they’re not studying critiques for enjoyable. So if you happen to can persuade them {that a} Stanley Cup is price shopping for (or level them towards a less expensive and/or higher various), you’re effectively in your method to driving affiliate hyperlink clicks and gross sales.

Ideas for selling affiliate hyperlinks in product critiques

NBC Information was considered one of numerous publishers to latch onto the Stanley Cup pattern by writing its personal product assessment:

Listed here are among the methods they use product assessment content material to share affiliate hyperlinks:

• NBC provides outstanding CTAs to product critiques, making it straightforward for readers to click on straight by way of to the retailer of their alternative and make a purchase order. After all, every of these CTAs incorporates an affiliate hyperlink: 

• Share private experiences of you really utilizing the product to reveal that your assessment is price listening to. For instance, NBC’s reviewer shares this scintillating anecdote about how she examined Stanley’s declare that it retains drinks chilly for as much as 11 hours:

• Should you’re recommending a product, ensure you reference particular options and advantages so your phrases are extra significant and persuasive, like NBC did right here by discussing the Stanley Cup’s varied lid positions:

4 – Examine 2+ completely different merchandise

A twist on the traditional product assessment is to create comparability content material that pits two or extra merchandise in opposition to each other. They sometimes goal customers trying to find phrases like “{product A} vs {product B}”.

These articles are geared toward individuals a little bit greater up the customer funnel than a conventional product assessment, as a result of the shopper hasn’t but singled out a single product.

However that’s not essentially a nasty factor, as a result of comparability articles will let you advocate a number of merchandise on the identical time, probably serving to you change a broader viewers than with a product assessment.

Ideas for selling affiliate hyperlinks as compared articles

Inventory Photograph Secrets and techniques publishes a ton of affiliate content material, a lot of which helps individuals select the correct graphic design instruments for his or her wants. Simply like this comparability piece that pitches Canva in opposition to Figma:

Listed here are among the methods they use comparability content material to advertise affiliate hyperlinks:

• Clarify who ought to use every product. This tactic is particularly efficient if you happen to’re evaluating merchandise with barely completely different worth propositions, options, and audiences.

• Comparability articles aren’t the place for in-depth critiques of the merchandise you’re analyzing, so you should definitely add hyperlinks to supplementary content material so readers can discover out extra about their most popular choice:

• What if the merchandise you’re evaluating aren’t a fantastic match for each potential purchaser? In that case, you should definitely advocate some related various merchandise (and, if potential, add hyperlinks to your critiques of these options).

5 – Create shopping for guides

Whereas product critiques are all about sharing hyperlinks to one particular product and comparability items are inclined to deal with 2-3 completely different choices, shopping for guides provide the alternative to hyperlink to a number of merchandise inside a particular class or use case.

Shopping for guides fall into two principal classes:

As with every sort of promoting content material, specializing in a extra area of interest audience reduces your visitors potential. However anybody who does discover your content material is more likely to be extra certified — and, subsequently, extra seemingly to purchase.

Ideas for selling affiliate hyperlinks in shopping for guides

PC Gamer usually writes articles rounding up the most effective gaming peripherals, equipment, {hardware} and software program in particular classes, like this one on the most effective gaming chairs of 2024…

Let’s break down among the hyperlink promotion strategies they use inside shopping for guides:

• The extra your content material speaks to particular viewers ache factors, the extra readers will click on your affiliate hyperlinks (and hopefully purchase one thing). So you should definitely clarify who ought to (and shouldn’t) purchase every product, like PC Gamer does right here:

• Give customers an at-a-glance view of your product picks — as a result of not everybody needs to wade by way of 1000’s of phrases to achieve a shopping for determination. PC Gamer does this by including a short synopsis of every product on the prime of its shopping for guides (plus CTAs to purchase the merchandise on varied e-commerce websites and marketplaces):

• Let readers know why they need to belief your product suggestions. To do that, you should reveal your subject-matter experience, like PC Gamer editor Jacob Ridley does right here:

6 – Add affiliate hyperlinks to YouTube captions

All of the strategies we’ve shared to this point require you to have some form of central “hub” (AKA a web site or weblog) to achieve your viewers.

However what if you wish to know the right way to promote affiliate hyperlinks with out a web site?

Of all of the accessible choices, we reckon your finest guess is to start out a YouTube channel. 

Whereas most individuals consider it as a streaming platform and/or social media website, YouTube can be the world’s second largest search engine, with 2.5+ billion logged-in customers accessing it each month. In different phrases, YouTube successfully provides you two alternative ways to achieve your viewers:

• By means of algorithmically generated content material suggestions
• By focusing on the kinds of key phrases individuals seek for on YouTube

Ideas for selling affiliate hyperlinks on YouTube

Relating to leveraging the ability of YouTube for selling affiliate hyperlinks, Storage Fitness center Evaluations is up there with the easiest. It’s constructed a group of 500,000+ followers on YouTube, and most of its content material incorporates affiliate hyperlinks inside the video descriptions:

Listed here are among the ways they use to advertise affiliate hyperlinks on YouTube:

• Carry out YouTube key phrase analysis to search out the kinds of phrases your viewers are trying to find. You are able to do this by coming into a seed key phrase (like “residence fitness center”) in a YouTube-specific key phrase instrument like TubeRanker.

• Showcase merchandise in a manner that resonates together with your audience. For example, Storage Fitness center Evaluations is particularly focusing on individuals who wish to construct or enhance a house fitness center, so it at all times demonstrates merchandise in use in a family setting fairly than an expert fitness center.

• Add CTAs to subscribe to your YouTube channel and comply with you on different social platforms on the finish of your movies. The extra typically individuals see your content material, the extra seemingly they’re to click on your affiliate hyperlinks!

7 – Share affiliate hyperlinks on Pinterest

You is likely to be shocked on the social media platforms we’ve got (and haven’t) included on this article.

Certain, YouTube’s an enormous deal. However why Pinterest? And why no Instagram or TikTok?

Nicely, firstly, Insta and TikTok didn’t make the grade as a result of they make it too tough to share affiliate hyperlinks, with no hyperlinks allowed in submit descriptions or feedback. 

After which there’s the truth that, whereas Pinterest actually isn’t the greatest social community, it has wonderful natural attain and relatively low competitors in lots of affiliate niches. Not solely that, however virtually half of weekly Pinterest customers have found a brand new model or product on the platform, so it’s additionally a preferred supply of buying inspiration.

Ideas for selling affiliate hyperlinks on Pinterest

Lantern Lane Designs generates virtually 5 million month-to-month views on Pinterest. They put all that visibility to good use by linking from their Pinterest posts to affiliate content material on their web site:

Listed here are among the affiliate hyperlink promotion ways they use:

• Like YouTube, Pinterest is an element social media website and half search engine, so take the time to hunt down related key phrases utilizing the platform’s autocomplete performance, then add these phrases to your submit titles and descriptions.

• Whereas we usually advocate conserving the trail to conversion as quick and candy as potential, Lantern Lane Designs provides hyperlinks to weblog posts fairly than linking on to affiliate merchandise. This strategy would possibly result in fewer preliminary conversions, but it surely additionally makes it simpler to construct a trusted model — and better belief results in extra gross sales down the road.

• Don’t be afraid to advertise the identical content material greater than as soon as. Certain, you possibly can’t attempt to sport the system by creating numerous Pinterest accounts, however you possibly can completely create a number of pins to steer individuals towards a single weblog submit.

8 – Embrace affiliate hyperlinks in podcast present notes

Podcast listenership has sky-rocketed lately, with 42% of People now listening to at the very least one podcast per thirty days — triple the determine from a decade earlier.

Now, I do know what you’re considering: podcasts are, at first, an audio medium. Which implies they’re not the obvious alternative for sharing affiliate hyperlinks. Nonetheless, loads of associates are seeing success by including hyperlinks to their podcast present notes. 

Whereas this strategy is unlikely to transform many (or any) individuals who simply occur to stumble throughout your present notes, it’s a extremely efficient method to drive gross sales from current podcast listeners. And the additional advantage is that these individuals actively select to hearken to your content material, which suggests they’re at the very least considerably more likely to respect your product suggestions.

Ideas for selling affiliate hyperlinks in podcast notes

Sahara Rose, host of the Highest Self Podcast, typically makes use of the present’s notes part to share related affiliate hyperlinks and low cost codes:

Listed here are among the promotional methods she makes use of:

• Inform listeners that you just’ll be including product hyperlinks to the present notes so that they know the place to look. You don’t essentially have to elucidate that they’re affiliate hyperlinks inside the podcast, however it is best to undoubtedly disclose it within the present notes.

• Create a “sources” part inside your present notes and use it to steer individuals towards your affiliate hyperlinks (plus another helpful content material you wish to hyperlink to).

• Share your newest episode on social media to get extra ears and eyes in your podcast and present notes. Select probably the most related platform(s) on your viewers — as an illustration, Sahara Rose hyperlinks to her newest podcast episode in her Instagram bio:

Get extra eyes in your affiliate hyperlinks with AWeber

We’ve shared eight completely different methods for selling affiliate hyperlinks on this article.

However in actuality, if you happen to’re going to succeed as an affiliate marketer, you’ll seemingly have to mix a number of (or even perhaps all) of these methods. Since you don’t wish to depend on a single channel to generate all of your visitors, clicks, and gross sales.

All of which implies that you’ll undoubtedly want an electronic mail advertising instrument in your nook — and AWeber is tough to beat.

With our enormous library of templates, our intuitive drag-and-drop electronic mail builder, and our AI writing assistant, we make it tremendous easy to craft high-converting newsletters to deal with your affiliate hyperlinks.

See for your self by signing up on your free AWeber account at the moment!

And once you’ve seen how nice we’re, why not receives a commission for recommending us to your viewers by becoming a member of the AWeber associates program?