Virtually 4 in 5 entrepreneurs say their general buyer journey is at the very least partially automated, so that you’re most likely no stranger to the world of Shopify automation.
On the similar time, there’s nearly definitely room for enchancment in your present martech stack.
That will help you separate the wheat from the chaff in Shopify’s crowded app retailer, we’ve rounded up our favourite Shopify advertising automation apps throughout seven key ecommerce classes:
- E mail and onsite advertising
- Dwell chat
- SMS advertising
- Social and Google advert automation
- Buyer expertise personalization
- Upselling and cross-selling
- Referral advertising
Let’s get into it…
What Are the Greatest Shopify Advertising Automation Apps?
| App Title | Greatest For | High Options | Pricing/Month |
| Drip | E mail and onsite advertising | Phase your entire viewers primarily based on real-time retailer, customer, and advertising knowledge. | From $39 per 30 days for as much as 2,500 contacts and limitless e mail sends. |
| Tidio | Dwell chat | Lets help brokers entry the shopper’s buy historical past throughout the stay chat window. | Free for as much as 50 stay chat conversations and 100 chatbot triggers per 30 days; paid plans begin at €29 per 30 days for 100 stay chat conversations and 500 chatbot triggers. |
| Postscript | SMS advertising | Construct customized post-purchase SMS sequences to drive repeat orders. | Pay-as-you-go starter plan prices $0.015 per SMS and $0.045 per MMS (plus provider charges). |
| Adwisely | Social and Google advert automation Buyer expertise personalization |
Use Adwisely’s pre-built marketing campaign templates to create social and Google advert campaigns in only a few clicks. | $39 per 30 days for limitless automated campaigns throughout Fb, Instagram, and Google, with a $500 month-to-month advert spend restrict (plus 10 p.c additional advert spend charge). |
| LimeSpot | Buyer expertise personalization | Add product suggestions on any web site web page, together with cart, checkout, and thanks pages. | Free to put in. Paid plans begin at $15 per 30 days. Month-to-month invoices equate to 2 p.c of income pushed by LimeSpot placements (with the primary $750 included). |
| Daring Upsell | Upselling and cross-selling | Promote cross-sells and upsells by way of popups, in-cart messages, and extra. | Costs begin at $9.99 per 30 days for as much as 200 month-to-month upsell views. |
| InviteReferrals | Referral advertising | Allow prospects to refer family and friends by way of e mail, social media, WhatsApp, and SMS. | Costs begin at $99 per 30 days for 1,000 new referrers per 30 days. |
The 7 Greatest Shopify Automation Apps
1. Drip: Greatest for E mail & Onsite Advertising
What Is It?
Drip (that’s us, by the way in which) is an e mail and onsite advertising platform constructed particularly for ecommerce manufacturers—particularly DTCs. Our one-click Shopify integration provides retailers the facility to run extremely customized, laser-targeted e mail and onsite campaigns and gather helpful buyer insights to remodel web site guests into loyal prospects.
What Does It Do?
- Run advertising campaigns on autopilot. For those who’re searching for a Shopify e mail advertising automation platform, Drip is the right selection. Our easy, visible workflow builder allows you to create automated campaigns throughout e mail and onsite. Or give your self a head begin through the use of one in every of 20+ proven-to-perform workflow templates, from welcome sequence to post-first buy and cart abandonment emails.
- Design lovely emails (quick). Faucet into our library of fifty+ professionally designed, totally customizable ecommerce e mail templates, including your model kinds and retailer merchandise with our intuitive point-and-click editor. No coding required!
- Broaden your record with eye-catching onsite kinds. Drip makes it easy to construct high-converting onsite popups, sidebars, and slide-ins to seize ecommerce leads—with full management over placement and design.
- Enhance efficiency with revenue-focused insights. As a result of income is an important metric for ecommerce manufacturers, we show your income efficiency in our easy-to-understand analytics dashboard (together with how a lot income you generated by way of Drip).
- Stage up your campaigns with customized suggestions. We offer strategic insights tailor-made to your retailer, serving to you perceive which future campaigns could have the largest impression. Do you have to optimize your welcome emails or construct a brand new deserted cart sequence? Drip provides you the solutions.
- Optimize by way of A/B testing. With Drip, you may check as much as 4 topic line or content material variations at a time, serving to you determine which messaging resonates greatest along with your viewers.
How A lot Does It Price?
Drip pricing begins at $39 per 30 days for as much as 2,500 contacts and limitless e mail sends. Check-drive all our e mail and onsite advertising instruments by signing up on your 14-day free trial.
2. Tidio: Greatest for Dwell Chat
What Is It?
Tidio helps Shopify shops information new web site guests by way of the trail to buy and ship extra instant buyer help by way of onsite chatbots and stay chat. It’s one of many highest-rated Shopify advertising automation instruments, with a score of 4.7/5 from 1,600+ opinions.
What Does It Do?
- See purchasing historical past throughout the chat window. Tidio shows the shopper’s buy contained in the stay chat window, serving to your help staff perceive whether or not they’re talking to new, repeating, or VIP prospects.
- Preview purchasing carts in actual time. By seeing what merchandise prospects have added-to-cart, you may present tailor-made reductions, advocate related merchandise, and anticipate purchase-related questions.
- Encourage self-service help. Tidio permits prospects to examine their order standing, discover out about product availability, and calculate transport prices instantly—liberating up your help staff to concentrate on extra advanced queries.
- Leverage tried-and-trusted templates. Get began quick with Tidio’s 35+ pre-designed gross sales and help templates, protecting every thing from product suggestions to dynamic reductions.
How A lot Does It Price?
Tidio is free for as much as 50 stay chat conversations and 100 chatbot triggers per 30 days. Paid plans begin at €29 per 30 days for 100 stay chat conversations and 500 chatbot triggers.
3. Postscript: Greatest for SMS Advertising
What Is It?
Postscript presents SMS advertising automation for Shopify. It’s utilized by massive manufacturers like Brooklinen, Caraway, and Loss of life Want Espresso, and claims to have generated $3 billion in income for Postscript prospects.
What Does It Do?
- Construct stronger buyer relationships. Postscript helps Shopify shops share customized, one-to-one SMS messages at scale. Ship focused communications with {powerful} segmentation, tagging, and filtering.
- Share the suitable message on the proper time. Conduct-based message branching helps you tailor responses and presents inside marketing campaign and automation flows, serving to you generate extra income from buyer conversations.
- Improve your post-purchase expertise. Construct tailor-made post-purchase SMS sequences to maintain present prospects engaged and drive repeat orders.
- Optimize campaigns with ecommerce-friendly analytics. Postscript makes it straightforward to grasp the income and ROI of particular person campaigns, supplying you with the insights to optimize conversion charges.
How A lot Does It Price?
All Postscript plans require you to pay for every message despatched (plus provider charges). The pay-as-you-go starter plan prices $0.015 per SMS and $0.045 per MMS. Paid plans begin at $100 per 30 days, with charges of $0.01 per SMS and $0.03 per MMS.
4. Adwisely: Greatest for Social and Google Advert Automation
What Is It?
Adwisely is an internet advert automation platform for Google and social media advertisements, focused at ecommerce manufacturers with at the very least $1,500 in month-to-month advert funds. It provides prospects the instruments to create and handle automated advert campaigns for Fb, Instagram, Google, and TikTok in only a few clicks.
What Does It Do?
- Construct social campaigns in a couple of clicks. With Adwisely’s pre-built marketing campaign templates, you may get began in minutes—simply assessment the advert copy, join the related property, and set your every day funds.
- Enhance earnings with automated optimization. Adwisely robotically creates advertisements for you. As soon as your advertisements move the training section, the platform works to optimize efficiency and increase your return on advert spend by way of A/B testing.
- Leverage a number of marketing campaign varieties. Use the platform to develop your viewers by way of Fb and Instagram prospecting, re-engage guests and cart abandoners with retargeting campaigns, and promote flash gross sales and limited-time reductions by way of Particular Provide campaigns on Fb.
- Get month-to-month advert opinions from actual people. Adwisely’s top-tier plan contains 30-day efficiency opinions from the platform’s in-house advert consultants, who’ll advocate modifications to enhance your advertisements.
How A lot Does It Price?
Adwisely prices $39 per 30 days for limitless automated campaigns throughout Fb, Instagram, and Google, with a $500 month-to-month advert spend restrict (plus 10 p.c additional advert spend charge).
5. LimeSpot: Greatest for Buyer Expertise Personalization
What Is It?
LimeSpot helps ecommerce manufacturers create purchasing experiences customized to the behaviors and preferences of particular person prospects. The platform is trusted by 1000’s of impartial retailers and has a 4.8-star score on Shopify from 1,500+ opinions.
What Does It Do?
- Ship customized onsite product suggestions. LimeSpot makes it straightforward so as to add product suggestions on any web site web page, together with cart, checkout, and thanks pages.
- Personalize every thing. With LimeSpot, you may personalize photos, video, copy, calls to motion, and extra throughout your web site and emails.
- Phase your viewers. Create segments primarily based on shopping habits, buy patterns, location, referrals, and extra—serving to you ship super-personalized onsite presents and suggestions.
- Entry a number of merchandising choices. Use completely different layouts and algorithms to create a wealth of merchandising layouts, together with you-may-like suggestions, upsells and cross-sells, and post-purchase presents.
How A lot Does It Price?
The LimeSpot app is free to put in. Paid plans begin at $15 per 30 days, with month-to-month invoices equating to 2 p.c of income pushed by LimeSpot placements (with the primary $750 included).
6. Daring Upsell: Greatest for Upselling and Cross-Promoting
What Is It?
Upselling and cross-selling campaigns assist on-line retailers enhance their common basket dimension and order worth. That’s the place Daring Upsell is available in, supplying you with the instruments to arrange cross-sell, upsell, and post-purchase presents in only a few clicks.
What Does It Do?
- Enhance gross sales by way of a number of ways. Daring allows you to promote cross-sells and upsells by way of varied onsite places, together with popups and in-cart presents.
- Construct good upsell funnels. Daring shows extra promotions primarily based on whether or not your first supply was accepted or declined.
- Drive extra repeat orders. Add post-purchase presents to your thanks pages to generate extra gross sales and income from prospects who’re already within the shopping for temper.
How A lot Does It Price?
Daring Upsell’s costs begin at $9.99 per 30 days for as much as 200 month-to-month upsell views.
7. InviteReferrals: Greatest for Referral Advertising
What Is It?
InviteReferrals is a simple-yet-powerful resolution for rising your viewers by way of referral advertising. It’s a helpful software, with analysis exhibiting that referred prospects generate increased revenue margins, are extra loyal, and present a better lifetime worth. Greater than 20,000 prospects use InviteReferrals.
What Does It Do?
- Provide a number of referral choices. Your prospects can refer their family and friends by way of e mail, social media, WhatsApp, and SMS by way of totally customizable invitation messages.
- Construct campaigns with no coding expertise. The platform’s intuitive WYSIWYG editor makes it straightforward to create refer-a-friend widgets and emails with out help from a designer or coder.
- Add referral widgets throughout a number of channels. InviteReferrals’ widgets robotically adapt to varied channels and platforms, together with Android and iOS apps, web sites, emails, and Fb feeds.
- Entry detailed referral marketing campaign insights. Use the platform’s analytics instruments to determine your most influential referrers, filter invitations by referral channel, and monitor knowledge to the person buyer degree.
How A lot Does It Price?
Costs for InviteReferrals begin at $99 per 30 days for 1,000 new referrers per 30 days.
Conclusion
As you may see, there’s no scarcity of choices in the case of advertising automation for Shopify.
For those who’ve acquired the funds, we’d fortunately advocate shopping for each software on this article. But when your sources are a bit of extra restricted, you must choose the answer with the very best attainable potential.
Drip is an apparent selection in a world the place e mail advertising delivers an common return of $36 for each $1 spent. Coupled with our superior onsite advertising options and superior insights, we offer you all of the instruments to grasp your greatest prospects (and attain extra of them).
See what all of the fuss is about by signing up on your 14-day free trial as we speak.
