The 7 Greatest E-mail Template Builder Software program for 2023

June 1, 2023

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What’s electronic mail template builder software program?

E-mail template builder software program is a strong device that enables customers to create and customise professional-looking electronic mail templates for his or her advertising campaigns. It simplifies the method of designing and coding emails by offering a user-friendly interface with drag-and-drop performance, eliminating the necessity for advanced HTML coding abilities. With electronic mail template builder software program, companies and entrepreneurs can effectively create visually interesting and responsive electronic mail templates that align with their branding and messaging.

To make use of electronic mail template builder software program, customers usually begin by choosing a pre-designed template or ranging from scratch. The software program offers a spread of customizable parts, equivalent to headers, pictures, textual content blocks, buttons, and linkable social media icons. Customers can simply modify these parts by adjusting colours, fonts, sizes, and layouts to match their model identification and marketing campaign goals.

The drag-and-drop performance allows customers to place and prepare parts inside the template, permitting for artistic flexibility. They will add dynamic content material, personalize messages with merge tags, and incorporate interactive options like sliders or carousels. The software program additionally affords choices to preview and check the e-mail template throughout numerous units and electronic mail shoppers to make sure optimum rendering and person expertise.

As soon as the e-mail template is personalized and finalized, customers can save, export, or instantly combine it with their electronic mail advertising platforms, equivalent to ActiveCampaign. This seamless integration allows easy marketing campaign administration, together with scheduling, viewers segmentation, and monitoring of electronic mail efficiency metrics. E-mail template builder software program helps companies to streamline their electronic mail advertising efforts, save time and sources, and create visually participating emails that resonate with their target market.

What are the advantages of electronic mail template builder software program?

There are a number of advantages of utilizing electronic mail template builder software program on your advertising campaigns:

Skilled and constant design: E-mail template builder software program offers professionally designed templates which might be visually interesting and constant. This ensures that your emails have a cultured {and professional} look, enhancing your model picture and credibility. Constant design parts throughout your emails additionally assist create a cohesive model identification, making it simpler for recipients to acknowledge and have interaction along with your content material.
Time and value effectivity: E-mail template builder software program eliminates the necessity for guide coding and design work. With its user-friendly interface and drag-and-drop performance, you possibly can shortly create personalized electronic mail templates with out the necessity for specialised technical abilities or hiring an expert designer. This protects priceless time and reduces prices related to outsourcing or in depth design processes.
Responsive and mobile-friendly: E-mail template builder software program ensures that your electronic mail templates are responsive and optimized for numerous units, together with smartphones and tablets. Cell responsiveness is essential as an rising variety of folks entry emails on their cellular units. Through the use of a template builder, you possibly can create mobile-friendly designs that adapt to totally different display screen sizes, bettering the person expertise and engagement.
Model consistency: Sustaining model consistency throughout all advertising channels is crucial. E-mail template builder software program means that you can incorporate your model colours, emblem, fonts, and different visible parts into your templates. Constant branding creates a cohesive expertise on your subscribers, reinforcing model recognition and belief.
Customization and personalization: E-mail template builder software program affords a variety of customization choices, enabling you to tailor your templates to match your particular marketing campaign objectives and target market. You’ll be able to simply modify the format, colours, fonts, and pictures to replicate your model’s persona and message. Moreover, you possibly can personalize the content material by utilizing merge tags or dynamic fields to deal with recipients by title or embrace related data primarily based on their preferences or previous interactions.
Testing and analytics: Many electronic mail template builder software program options embrace testing and analytics options. You’ll be able to preview and check your electronic mail templates to make sure they render appropriately throughout totally different electronic mail shoppers and units. Moreover, you possibly can observe vital metrics like open charges, click-through charges, and conversions to judge the effectiveness of your electronic mail campaigns and make data-driven selections for optimization.

How to decide on the most effective electronic mail template builder software program

Choosing the proper electronic mail template builder software program for your small business requires cautious consideration of a number of key elements:

Ease of use: Search for a software program answer that gives a user-friendly interface and intuitive drag-and-drop performance. The device ought to make it straightforward for customers of various technical backgrounds to create and customise electronic mail templates with out the necessity for in depth coding data. Take into account whether or not the software program offers pre-designed templates, a library of parts, and the flexibility to save lots of and reuse templates for effectivity.
Design and customization choices: Assess the vary of design and customization choices out there inside the software program. It ought to present flexibility when it comes to format, colours, fonts, and picture placements to align along with your model tips. Take into account whether or not the software program affords responsive design capabilities to make sure your templates are mobile-friendly and adapt to totally different units. Search for options that enable for dynamic content material insertion, personalization, and integration of interactive parts.
Integration with electronic mail advertising platforms: Verify if the e-mail template builder software program seamlessly integrates along with your most well-liked electronic mail advertising platform. This integration permits for straightforward syncing and administration of your electronic mail templates, subscriber lists, and marketing campaign deployment. Compatibility along with your present advertising stack ensures a easy workflow and reduces the necessity for guide information switch.
Reporting and analytics: Take into account whether or not the software program offers reporting and analytics options to trace the efficiency of your electronic mail campaigns. Search for metrics equivalent to open charges, click-through charges, and conversion charges. These insights enable you to measure the effectiveness of your templates and campaigns, permitting you to make data-driven selections for steady enchancment.
Help and coaching: Consider the extent of help and coaching supplied by the e-mail template builder software program supplier. Search for sources equivalent to documentation, tutorials, and buyer help channels to help you in utilizing the software program successfully. Take into account whether or not the supplier affords common updates and enhancements to make sure you have entry to the newest options and performance.

The most effective electronic mail template builder software program for 2023

There are a lot of electronic mail template builder software program choices in the marketplace. These are our picks for 2023.

ActiveCampaign

G2 Rank: 4.5/5 stars

ActiveCampaign is broadly thought to be one of many prime electronic mail template builder software program options out there available in the market immediately. It affords a complete set of options and functionalities that make it a most well-liked alternative for companies of all sizes.

Right here’s what makes ActiveCampaign stand out:

Automation capabilities: ActiveCampaign affords sturdy automation options that enable customers to create advanced electronic mail workflows primarily based on buyer habits and interactions. This permits companies to ship personalised and focused electronic mail campaigns, leading to increased engagement and conversion charges.
Superior segmentation: With ActiveCampaign, companies can phase their subscriber lists primarily based on numerous standards equivalent to demographics, habits, and preferences. This degree of segmentation ensures that every electronic mail recipient receives content material that’s related to their particular wants, rising the probabilities of engagement and conversions.
Dynamic content material: The software program offers the flexibility to dynamically personalize electronic mail content material primarily based on subscriber information, permitting companies to ship tailor-made messages to every recipient. This personalised method enhances the buyer expertise and improves the general effectiveness of electronic mail campaigns.
CRM integration: ActiveCampaign seamlessly integrates with buyer relationship administration (CRM) programs, offering a unified view of buyer information and interactions. This integration allows companies to trace and handle leads, automate gross sales processes, and create focused electronic mail campaigns primarily based on CRM information.

ActiveCampaign primarily caters to small and medium-sized companies (SMBs) and advertising groups that require complete electronic mail template builder software program with superior automation and personalization capabilities. It’s appropriate for companies throughout numerous industries and provides customers the ability to create impactful electronic mail campaigns that drive engagement and ship measurable outcomes.

What languages does ActiveCampaign help?

ActiveCampaign absolutely helps 14 totally different languages outdoors of English. A few of these languages embrace Portuguese, Spanish, Italian, German, French, and Polish.

ActiveCampaign additionally partially helps Danish, Finnish, Simplified Chinese language, Turkish, and Vietnamese.

Which currencies does ActiveCampaign settle for?

ActiveCampaign helps the US Greenback (USD), Euro (EUR), and Brazilian Actual (BRL).

What’s the entry-level pricing for ActiveCampaign?

ActiveCampaign’s Advertising Lite plan begins at $29 per 30 days, paid yearly. With this plan, you get all of the highly effective electronic mail advertising and advertising automation options paired with 24/7 chat help, inline varieties and type builder, website and occasion monitoring, and entry to API and webhooks. It doesn’t matter what plan you select, ActiveCampaign has some engaging perks that make it stand out.

A few of these options embrace:

Accelerated onboarding
Contact migration
Chat and ticket help
Buyer enablement workshops
Video tutorials

Marketing campaign Monitor

G2 Rank: 4.1/5 stars

Marketing campaign Monitor is one other electronic mail template builder software program choice. The software program affords a spread of options and functionalities that make it a preferred alternative for companies trying to create visually interesting and interesting electronic mail campaigns.

Listed here are some explanation why Marketing campaign Monitor stands out:

Drag-and-drop editor: Marketing campaign Monitor offers a user-friendly drag-and-drop editor that enables customers to simply create and customise electronic mail templates with out the necessity for coding or design abilities. This intuitive interface makes it accessible to customers of all ranges of experience.
Template library: The software program affords an enormous library of professionally designed electronic mail templates that may be simply personalized to match a model’s distinctive model and messaging. This in depth template assortment saves effort and time in creating visually interesting emails from scratch.
Superior personalization: Marketing campaign Monitor permits for superior personalization of electronic mail content material, together with dynamic content material blocks that may be tailor-made to particular segments or particular person recipients. This degree of personalization helps companies ship extra related and focused messages, enhancing buyer engagement.
Automation workflows: The software program offers automation workflows that allow companies to arrange triggered electronic mail campaigns primarily based on buyer habits and preferences. This automation functionality streamlines the e-mail advertising course of and ensures well timed and related communication with subscribers.

Marketing campaign Monitor primarily caters to small and medium-sized companies (SMBs) and advertising groups who worth ease of use, visually interesting templates, and superior personalization choices. It’s appropriate for companies throughout numerous industries, together with retail, e-commerce, companies, and nonprofits.

What languages does Marketing campaign Monitor help?

Marketing campaign Monitor’s software program and help are solely out there in English, however you might have full management over the textual content and language in your emails. They don’t presently help a number of languages.

See extra data on their FAQ web page.

What currencies does Marketing campaign Monitor settle for?

Marketing campaign Monitor accepts the next currencies for account billing:

US Greenback (USD)
Australian Greenback (AUD)
Canadian Greenback (CAD)
Euro (EUR)
Nice British Pound (GBP)
New Zealand Greenback (NZD)

What’s the entry-level pricing for Marketing campaign Monitor?

Marketing campaign Monitor affords pricing on a sliding scale primarily based on what number of contacts you might have. Their fundamental plan begins at $9 per 30 days and permits for an electronic mail record of as much as 2,500 contacts. The fundamental plan provides you entry to options like a drag-and-drop builder, a customizable template library, segmentation instruments, a free picture gallery, A/B testing, real-time reporting analytics and extra.

Discover further particulars on the Marketing campaign Monitor pricing web page.

Does Marketing campaign Monitor combine with ActiveCampaign?

Though Marketing campaign Monitor doesn’t combine with ActiveCampaign, ActiveCampaign affords free migration providers. Click on right here to study extra.

Brevo (Previously SendinBlue)

G2 Rank: 4.5/5 stars

Brevo (previously SendinBlue) is an electronic mail template builder software program choice that gives a spread of options and capabilities that make it a preferred alternative amongst companies.

Some distinctive options that set Brevo aside embrace:

Person-friendly interface: Brevo offers a user-friendly interface that makes it straightforward for customers of all ranges of experience to create and customise electronic mail templates. Its intuitive drag-and-drop editor permits for seamless design customization with out the necessity for coding abilities.
Automation and personalization: The software program affords highly effective automation and personalization options, permitting companies to create focused and personalised electronic mail campaigns primarily based on buyer habits and preferences. This functionality helps enhance engagement and conversion charges by delivering related content material to subscribers.
A/B testing: Brevo contains A/B testing performance, which permits customers to check totally different variations of their electronic mail campaigns to optimize efficiency. This function helps companies establish the simplest methods and refine their electronic mail advertising efforts for higher outcomes.

Brevo primarily caters to small and medium-sized companies (SMBs) and advertising groups that worth simplicity, affordability, and scalability. It’s appropriate for companies in numerous industries and offers the instruments that companies require to successfully interact with their viewers and obtain their electronic mail advertising objectives.

What languages does Brevo (Previously SendinBlue) help?

Brevo offers providers in a number of languages together with English, Spanish, French, German, Italian, and Portuguese.

What currencies does Brevo (Previously SendinBlue) settle for?

Brevo accepts funds in numerous currencies together with:

US Greenback (USD)
EU Euro (EUR)
British Pound (GBP)
Canadian Greenback (CAD)
Australian Greenback (AUD)
Japanese Yen (JPY)

What’s the entry-level pricing for Brevo (Previously SendinBlue)

Brevo affords a free plan in addition to a number of paid plans. The entry-level plan is known as Starter and prices $25 per 30 days.

The Lite plan contains the next options:

From 20k emails/month
No every day sending restrict
No Brevo emblem (add-on)
Fundamental reporting and analytics
E-mail help
E-mail template gallery
Actual-time electronic mail statistics and extra

See all Brevo paid plans right here.

Does Brevo (Previously SendinBlue) combine with ActiveCampaign?

Though Brevo doesn’t combine with ActiveCampaign, ActiveCampaign affords free migration providers. Click on right here to study extra.

G2 Rank: 4/5 stars

Fixed Contact is widely known as probably the greatest electronic mail template builder software program choices out there and affords a spread of options and advantages that companies have to create dynamic electronic mail campaigns.

Some distinctive options that set Fixed Contact aside embrace:

Intensive template library: Fixed Contact offers customers with entry to an enormous library of professionally designed electronic mail templates. This assortment permits companies to create visually interesting and interesting emails with out the necessity for in depth design abilities or sources.
Checklist segmentation and focusing on: The software program affords sturdy record segmentation and focusing on capabilities, enabling companies to divide their subscriber lists primarily based on numerous standards equivalent to demographics, habits, or engagement. This function permits for extremely focused and personalised electronic mail campaigns, leading to improved open charges and conversions.
Social media integration: Fixed Contact seamlessly integrates with common social media platforms, enabling customers to increase the attain of their electronic mail campaigns by sharing them on social media. This integration helps companies maximize their on-line presence and have interaction with their viewers throughout totally different channels.

Fixed Contact primarily caters to small companies, nonprofits, and organizations that worth simplicity, ease of use, and efficient electronic mail advertising. It affords intuitive options and sources tailor-made to those audiences, permitting them to create professional-looking emails and efficiently interact their goal clients.

What languages does Fixed Contact help?

Fixed Contact helps a number of languages together with Danish, Dutch, English, French, German, Italian, Norwegian, Portuguese, Castilian Spanish, Latin American Spanish, Swedish, and extra.

What currencies does Fixed Contact settle for?

At the moment, Fixed Contact accepts the next currencies:

US Greenback (USD)
Canadian Greenback (CAN)
Nice British Pound (GBP)
Pesos (MXN)
Euros (EU)
Indian Rupee (INR)
Australian Greenback (AUD)

What’s the entry-level pricing for Fixed Contact?

Fixed Contact’s paid plans fluctuate relying on the variety of contacts a enterprise has. Their entry-level plan prices $12 per 30 days and is known as Lite.

Lite contains:

Fundamental electronic mail advertising with easy-to-use templates
Automated welcome electronic mail for brand spanking new contacts
Social advertising
Occasion administration
AI content material suggestions (in Beta)

See all Fixed Contact plans on their pricing web page.

Does Fixed Contact combine with ActiveCampaign?

Though Fixed Contact doesn’t combine with ActiveCampaign, ActiveCampaign affords free migration providers. Click on right here to study extra.

HubSpot

G2 Rank: 4.4/5 stars

HubSpot is thought to be one of many prime electronic mail template builder software program choices out there, providing a complete set of options that empower companies to create skilled and impactful electronic mail campaigns.

Listed here are some explanation why HubSpot stands out:

Strong electronic mail editor: HubSpot offers a strong electronic mail editor that enables customers to create visually beautiful and personalised electronic mail templates. With its drag-and-drop interface and pre-designed modules, customers can simply customise their emails to match their model and seize their viewers’s consideration.
Advertising automation: HubSpot’s electronic mail template builder is built-in with a dynamic advertising automation platform. This function allows companies to automate their electronic mail advertising workflows, from sending personalised emails primarily based on triggers and person habits to nurturing leads all through the shopper journey.
Superior analytics: The software program affords complete analytics and reporting capabilities, offering companies with priceless insights into the efficiency of their electronic mail campaigns. Customers can observe metrics equivalent to open charges, click-through charges, and conversions, permitting them to refine their electronic mail methods and optimize outcomes.

HubSpot caters to companies of all sizes, from small startups to massive enterprises. It’s significantly common amongst entrepreneurs and gross sales groups who’re searching for an all-in-one advertising automation answer. HubSpot’s user-friendly interface and in depth function set make it appropriate for each skilled entrepreneurs and people new to electronic mail advertising.

What languages does HubSpot help?

HubSpot software program serves a number of languages together with English, Spanish, French, German, Portuguese, Italian, Dutch, Russian, Japanese, Chinese language (Simplified), Chinese language (Conventional), Korean, and extra.

See the complete record right here.

What currencies does HubSpot settle for?

HubSpot primarily accepts cost in a number of main currencies, which embrace the US Greenback (USD), Euro (EUR), Nice British Pound (GBP), Australian Greenback (AUD), Canadian Greenback (CAD), and Japanese Yen (JPY).

Customers can replace a HubSpot account to make use of their firm’s major foreign money. If an organization does enterprise in a number of currencies, they’ll have the ability to add currencies to their account and set an alternate fee in comparison with their major firm foreign money to extra precisely observe the quantity of their offers.

For extra particulars, go to HubSpot’s Data Base.

What’s the entry-level pricing for HubSpot?

HubSpot breaks down their pricing relying on firm dimension. The entry-level pricing for people and small groups is $18 per 30 days for as much as 1,000 contacts. This plan, known as the Starter Plan, provides customers with entry to important advertising instruments to have interaction and convert leads. Customers can even take away HubSpot branding from touchdown pages, electronic mail advertising, varieties, and stay chat.

For any companies and enterprises searching for an entry-level plan, HubSpot affords the Skilled plan beginning at $800 per 30 days for as much as 2,000 contacts. Customers can have all of the perks of the Starter plan plus groups, social media, marketing campaign reporting, customized reporting, and omnichannel advertising automation.

See extra particulars and up-to-date pricing on HubSpot’s pricing web page.

Does HubSpot combine with ActiveCampaign?

Whereas HubSpot doesn’t combine with ActiveCampaign, ActiveCampaign affords lots of the identical options as HubSpot at a decrease value.

If you happen to’re contemplating migrating away from Hubspot, ActiveCampaign affords free migration for certified clients. Verify your migration choices right here.

Stripo

G2 Rank: 4.7/5 stars

Stripo affords an array of options that simplify the method of making skilled and interesting electronic mail campaigns.

The options that make Stripo stand out embrace:

Person-friendly interface: Stripo offers a user-friendly interface that enables even non-technical customers to design beautiful electronic mail templates. With its drag-and-drop performance and pre-designed content material blocks, customers can simply customise their emails with out the necessity for coding data or design experience.
Collaborative enhancing: Stripo affords collaborative enhancing options, making it a great alternative for groups engaged on electronic mail campaigns. A number of workforce members can collaborate concurrently, offering real-time suggestions and making certain seamless collaboration all through the e-mail creation course of.
Intensive template library: Stripo offers an enormous assortment of ready-to-use electronic mail templates, overlaying numerous industries and functions. Customers can select from a spread of professionally designed templates and customise them to match their model identification, saving effort and time within the design course of.

Stripo primarily caters to entrepreneurs, electronic mail designers, and companies of all sizes. It’s significantly common amongst electronic mail advertising groups who worth effectivity and productiveness of their electronic mail creation course of. Stripo’s intuitive interface, collaborative enhancing capabilities, and in depth template library make it a priceless device for each skilled electronic mail entrepreneurs and people new to electronic mail design.

What languages does Stripo help?

Stripo helps over 100 languages. Additionally they let companies translate emails with Google proper within the editor, add customized translations from XLS and JSON information into all emails directly, change to a different language model of the e-mail with out leaving it, and export all language variations directly to their fav ESP with one click on.

What currencies does Stripo settle for?

Stripo presently accepts the US Greenback (USD).

What’s the entry-level pricing for Stripo?

Stripo has a free plan for anybody that desires to try it out that offers you one person seat with entry to 4 exports, 5 check emails a day, and 10 saved emails. Their entry-level plan is priced at $15 a month and provides one person entry to 50 exports, 50 check emails a day, 50 saved emails, premium templates, and sharing preview hyperlinks.

See full pricing plan particulars on Stripo’s pricing web page.

Does Stripo combine with ActiveCampaign?

Though Stripo doesn’t combine with ActiveCampaign, ActiveCampaign affords free migration providers. Click on right here to study extra.

Mailchimp

G2 Rank: 4.4/5 stars

Mailchimp is a well-liked electronic mail template builder software program choice providing a complete set of options that empower companies to create impactful and profitable electronic mail advertising campaigns.

Listed here are some explanation why Mailchimp stands out:

Intuitive drag-and-drop editor: Mailchimp offers a user-friendly drag-and-drop editor, permitting customers to simply create and customise electronic mail templates with none coding data. The intuitive interface makes it easy so as to add pictures, textual content, buttons, and different parts, enabling customers to design visually interesting emails that align with their model identification.
Superior personalization: With Mailchimp, customers can personalize their electronic mail campaigns by dynamically inserting subscriber information, equivalent to names or buy historical past, into the emails. This degree of personalization helps companies ship tailor-made and related content material to their subscribers, leading to improved engagement and conversion charges.
A/B testing: Mailchimp affords A/B testing capabilities, permitting customers to check totally different variations of their electronic mail campaigns to find out which of them carry out finest. By experimenting with totally different topic strains, content material, or designs, customers can optimize their electronic mail campaigns primarily based on real-time information and make data-driven selections to enhance their general electronic mail efficiency.

Mailchimp primarily caters to small and medium-sized companies (SMBs) that search a complete electronic mail advertising answer. It is a perfect alternative for entrepreneurs, entrepreneurs, and enterprise house owners who need to construct and develop their electronic mail lists, interact with their viewers, and drive conversions. Mailchimp’s user-friendly interface, personalization options, and A/B testing capabilities make it a priceless device for SMBs trying to elevate their electronic mail advertising efforts.

What languages does Mailchimp help?

Mailchimp offers providers in as much as 50 languages together with English, Spanish, French, Portuguese, German, and Italian.

For extra data, see Mailchimp’s language settings and preferences web page.

What currencies does Mailchimp settle for?

Mailchimp accepts funds in a number of currencies, together with however not restricted to:

US Greenback (USD)
Euro (EUR)
British Pound Sterling (GBP)
Australian Greenback (AUD)
Indian Rupee (INR)
New Zealand Greenback (NZD)
Brazilian Actual (BRL)