St. Patrick’s Day is an event to have some enjoyable and get artistic along with your advertising and marketing emails.
In response to Statista, over 60% of Individuals plan to have a good time St. Patrick’s Day, which makes it an excellent alternative to achieve out to clients in a extra festive method.
It is an excellent alternative to have interaction your clients with one thing distinctive, partaking, and related.
When you’re in search of some contemporary concepts for St. Patrick’s day emails, look no additional. I browsed via the e-mail library of Drip to drag the perfect examples of St. Patrick’s Day emails and topic strains you need to use in your individual campaigns.
Let’s begin!
The 7 Finest St. Patty’s Day Emails We have Ever Seen
1. Chubbies: FREE ADVICE
One in all my all-time favourite St. Patrick’s Day examples is from Chubbies.
It’s simply cleverly made, together with a mix of various advertising and marketing methods.
Relevancy, belief, and the worry of lacking out (FOMO) all play a job.
It begins from the shouting topic line “FREE ADVICE,” which makes you need to click on, questioning what’s on the opposite aspect.
The title is one thing which may not work for each model. When you’re accustomed to Chubbies’s model tone, it’s fairly easy and shouting at occasions, so it matches their tone nicely, however undoubtedly not all manufacturers.
Whenever you click on on the e-mail, you immediately see what it’s all about.
The big picture displaying their St. Patrick’s impressed Chubberall is again in inventory:
If this picture was the one factor within the e-mail, it would not have the identical affect. Positive, it’s well-designed, and the colours match and go nicely with the theme of St. Patrick’s Day.
Nevertheless, the textual content beneath is what makes it stand out.
It begins with belief “for 3 years straight we’ve offered out,” and the textual content items “nearly immediately, offered out” create a worry of lacking out. Whereas the textual content is sort of minimal, it’s highly effective.
Beneath the St. Patrick’s part, Chubbies neatly hyperlinks their on a regular basis merchandise to the e-mail. 
When you’re not concerned about shopping for their St. Patrick themed product, you may nonetheless contemplate shopping for from the “on a regular basis” product part.
And even these merchandise are chosen with St. Patrick’s day in thoughts (the colours form of match):
Chubbies present a major instance of how one can market your St. Patrick’s day themed product and nonetheless maximize the gross sales of your regular choices.
2. Mancrates: 24 Hours of St. Paddy’s Financial savings!
Mancrates has a easy St. Patrick’s Day e-mail which you can execute in any area of interest.
Their visible pictures are particularly value taking inspiration from.
Earlier than you get a buyer to see any of that, you must catch consideration with a correct topic line, and Mancrates does this nicely:
To begin with, the mix of the emojis is nicely thought out; the clover (St. Patrick’s Theme) and a beer (what Mancrates sells) assist clients perceive what they will count on from the e-mail.
Additionally, the topic line raises a query and makes you interested in what presents there is perhaps for those who open it.
When you click on on the e-mail, you see the visible pictures that I used to be speaking about, beginning with a charming banner picture:
The banner picture consists of an enormous title that draws you to click on via the decision to motion that’s below it.
And to convey extra relevance to the St. Patrick’s theme, beneath the banner is a gross sales textual content speaking concerning the ongoing sale:
The textual content will not be probably the most excellent, however it does embody St. Patrick’s day-related humor, which is healthier than nothing.
My favourite a part of the textual content is that it instantly talks about Saint Patrick, with phrases like “Assist him really feel the luck” and “assured to sham-rock his world.”
Below this, they comply with up with related product suggestions.
Right here once more, they use the identical textual content format, speaking about Saint Patrick and how one can honor him and his day.
Mancrates didn’t particularly design new merchandise for St. Patrick’s Day. As a substitute, they used their present merchandise and solely modified the textual content to match the theme. Because of this, it stands as a very good instance of how one can make the perfect use of your present merchandise however nonetheless rock the St. Patrick’s theme.
3. Loss of life Want Espresso: Irish AF Golden Ticket!
For St. Patrick’s Day, Loss of life Want Espresso designed a espresso mug that’s related to the theme, together with a free product promotion and charitable trigger.
That appears like numerous shifting elements, however they defined all of it clearly of their St. Patrick’s Day e-mail.
Beginning with the mug they particularly designed, they show a big picture of it very first thing within the e-mail:
No textual content, no name to motion, only one giant picture. Simplicity is many occasions the perfect strategy.
Below it, they do have St. Patrick’s day associated textual content.
What instantly caught my consideration from the textual content have been the phrases “Golden Ticket Day”.
I didn’t know what that meant, so I scrolled to search out out and shortly discovered a solution.
Seems that “Golden Ticket Day” is the promotion by Loss of life Want Espresso on St. Patrick’s Day that provides you an opportunity to win a free mug.
It encourages you to put an order, after which you possibly can presumably win a uncommon mug. I like that additionally they show that “15 individuals will win.” It visually tells what number of will win and encourages the readers to take motion.
However that’s not even all.
As I stated earlier, Loss of life Want Espresso additionally had a charitable trigger linked to their St. Patrick’s Day e-mail. 
In collaboration with a band, they designed Snake and Cranium tees, and for each order made, $10 goes to charity. Such a good suggestion to mix a suggestion with good will.
Value noting can also be the colours used within the e-mail.
They usually use black and crimson as their primary colours, so they simply modified the crimson to inexperienced to convey extra relevance to St. Patrick’s Day.
Loss of life Want Espresso’s e-mail serves as a pleasant instance as a result of it doesn’t focus solely on product gross sales but additionally creates a way of neighborhood and serving to others.
Loss of life Want Espresso exhibits each an excellent St. Patrick’s Day e-mail instance, and an effective way to have a number of shifting elements in a promotion, and nonetheless maintain your e-mail clear and fascinating.
4. MAC Cosmetics: Get fortunate for St. Patrick’s Day!
MAC Cosmetics gives a wonderful instance of how one can incorporate St. Patrick’s Day into your present model.
The e-mail is not overly flashy, simply the proper mixture of colours, textual content, and merchandise to match St. Patrick’s Day.
It begins from a related topic line:
When you open the St. Patrick’s Day e-mail, you immediately see their primary vacation product, which is eyeshadow in inexperienced (Olive Suede), matching the St. Patty’s colour theme:
Surely, the picture is visually interesting, and the textual content beneath it really works nicely along with the picture.
Brief taglines like this are nice for ecommerce manufacturers, particularly on this case because it closely references St. Patrick’s Day.
MAC Cosmetics continues to showcase its different related merchandise below this:
The merchandise don’t essentially have something to do with St. Patrick’s Day, however the colour scheme of the part goes completely with the vacation.
Contemplating it’s customary within the US to put on inexperienced on St. Patrick’s Day, showcasing merchandise that your buyer may must take part within the custom is a superb thought.
This makes it a wonderful option to each spotlight their merchandise subtly and showcase the St. Patrick’s Day theme on the identical time.
5. 4Ocean: Put on Inexperienced, Suppose Blue
Put on Inexperienced” combines St. Patrick’s theme and their bracelets, and “Suppose Blue” reminds you of their mission, which is to guard oceans.
In actual fact, they promise to drag a pound of plastic from the ocean with every buy made, and so they make it apparent within the e-mail:
Below this, they keep on the St. Patrick’s day thought by displaying a few of their merchandise:
Like many different manufacturers, 4Ocean has not designed unique merchandise for St. Patrick’s day, moderately, they show merchandise which are suitable with the vacation’s colour scheme.
The primary purpose that their e-mail is efficient is that they mix their merchandise with the environmentally pleasant angle, to scale back waste.
Below the product part, they clarify it additional:
The picture is the very first thing that catches consideration, because it’s customized accomplished for St. Patrick’s Day, however what makes you act is the textual content below it.
The textual content features a highly effective message concerning the excessive utilization of single-use plastic on St. Patrick’s Day, and a name to motion of plastic-free celebration suggestions. The decision to motion results in their web site, which accommodates a weblog submit with recommendations on methods to have a good time St. Patrick’s Day with out plastic.
4Ocean’s e-mail exhibits a option to mix a giant mission with a vacation sale. Regardless that their market and colour themes are vastly totally different, they executed it nicely.
In addition they present methods to construct relationships with clients, they focus extra on a long-term sport of training and constructing transparency, after which afterward solely, promoting their merchandise.
This call-back to their core mission reminds their clients why they help this model within the first place, and is a holiday-appropriate show of these values.
6. Saucey: Necessities for St. Patty’s
One other model that sells alcohol, Saucey makes use of a mix of time-relevancy and worthwhile content material in its St. Patrick’s Day e-mail.
With time-relevancy I actually imply that, as they promise to ship your alcohol the identical day you order it.
The identical-day supply promise is a superb commercial for St. Patrick’s Day because it’s solely in the future lengthy, so that you don’t have time to attend on your order. This isn’t one thing most ecommerce manufacturers can provide, however for those who’re a extra native model, you need to take inspiration from this.
Saucey additionally gives worthwhile content material that helps the reader to search out out what drinks are good for St. Patrick’s Day, and methods to make them with their merchandise:
You could possibly buy the substances from the above picture at any regular retailer, however together with the recipe will make clients extra more likely to buy the alcohol from Saucey for St. Patrick’s Day.
Not solely is that this a improbable St. Patrick’s Day e-mail, however it’s an excellent instance of why you need to at all times add worth to your clients at each touchpoint.
7. KitchenAid: It is Your Fortunate Day 🍀
Extra of a delicate strategy to St. Patrick’s Day comes from KitchenAid.
Their St. Patrick’s Day e-mail consists of many components which are widespread in ecommerce shops, together with social proof, reductions, and a restricted time to behave.
Ranging from the topic line, KitchenAid guarantees 17% OFF for all of their Stand Mixers.
That’s the primary a part of their technique, to create worth to the purchasers (17% off for stand mixers).
The low cost may not sound like quite a bit, however for those who’ve ever shopped for or bought a stand mixer, you already know it’s really fairly the deal.
When you open the e-mail, KitchenAid continues with its delicate strategy:
The colours and the title match St. Patrick’s Day, however that is about it. It’s a part of KitchenAid’s technique to maintain it low key, and it really works for them.
The textual content beneath the picture is highly effective. Now comes the limited-time provide that I discussed earlier “Rejoice 3/17”, and “right this moment solely” each create urgency to behave right this moment, so that you don’t lose the St. Patrick’s Day deal.
I additionally like that you must apply the promo code at checkout, because it encourages clients to get first to the product web page, after which to checkout to use the code.
The mix of a reduction, limited-time provide, and the vacation makes KitchenAid’s e-mail marketing campaign efficient.
No matter your area of interest, you possibly can implement the same St. Patrick’s Day e-mail marketing campaign.
Make Your St. Patrick’s Day Emails Stand Out
When creating your St. Patrick’s Day emails, standing out might be tough if you do not have the proper instruments.
There isn’t any purpose for it to be that method.
With Drip, you possibly can simply create emails with festive graphics and messaging that can catch your clients’ consideration.
Drip’s highly effective automation instruments additionally make it simple to section your record and ship content material that might be extra related to every buyer’s pursuits.
This manner, your St. Patrick’s Day emails might be extra customized and efficient in serving to you attain your marketing campaign objectives.
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