The 25 Eye-Opening Podcast Statistics You Have to Know in 2023

Whereas podcasting has at all times been seen as a distinct segment device which can or will not be related from a advertising perspective, with yearly we see increasingly content material creators and types leveraging podcasting for enterprise. I even have been investing extra time into my very own Your Digital Advertising and marketing Coach podcast and as I hearken to different podcasts listed in my 11 Finest Social Media Advertising and marketing Podcasts publish, I believed it was time to persuade you to contemplate podcasting for enterprise by means of this publish on podcast statistics.

Let’s now take a step again in historical past to place the present podcast business in perspective earlier than we think about the most recent podcast statistics.

I is likely to be growing older myself right here as a GenXer, however most of us who’re a little bit bit older bear in mind the times when households would collect across the radio to listen to numerous applications. These may have been information, politics, climate, spiritual programming, or good old style enjoyable. Dad and mom and youngsters would battle over what station to hearken to, identical to they did the TV distant.

The instances are a changin’, although. More and more individuals are turning to a brand new supply of audio content material that’s combating for share of time: Podcasting. Most individuals think about that the time period originates from the truth that, initially, these pre-recorded audio applications had been designed for the iPod and MP3 participant of yesteryear. And initially, they had been a really area of interest media product centered across the unbiased voices who positioned their applications in Apple iTunes.

At this time it’s secure to say that podcasts have change into a daily a part of worldwide media consumption. As well as, they’ve change into a possibility for us as entrepreneurs to achieve goal clientele particularly since each iPhone contains the Apple Podcasts app by default. The entire different main expertise and media gamers have additionally been investing in attracting the podcast viewers, from the creation of Google Podcasts for Android telephones to the enhancement apps comparable to Amazon Music, iHeartRadio, and Spotify to higher help podcasts.

Let’s have a look at some podcast statistics to contemplate, starting with the sheer quantity of podcasts that exist.

Podcast Statistics: The Provide Perspective

As a basic rule, social media networks are leveling off in market share and saturation. In spite of everything, most Individuals have a Fb account, and that features adolescents with their Instagram, Snapchat, and/or TikTok account. Likewise, different networks like YouTube have gotten ubiquitous channels for self-expression. Nonetheless, as these podcast statistics will present, Podcasting is a rising and enticing medium for entrepreneurs and companies.Extra importantly for these of us that need to stick out and be present in a crowded digital house, the quantity of podcasts that exist are about 0.1% of the entire quantity of blogs that exist! That’s a possibility that’s making podcasting a really enticing initiative for a lot of entrepreneurs. In truth, the keynote at a current podcasting convention I attended introduced that there have been extra podcast listeners than Spotify listeners. Clearly podcasting as a mass medium has arrived. The query is: When will YOU begin a podcast?

1. There are practically 2.5 million podcasts listed in Apple podcasts.

That’s a whole lot of podcasts, but it surely’s vital to keep in mind that there are various inactive podcasts. In the event you rely an inactive podcast as one which hasn’t revealed a brand new episode in 90 days, that 2.5 million podcasts quantity drops dramatically to exhibiting that:

2. Solely round 450,000 podcasts are energetic.

Even supposing solely round 20% or so of podcasts could be thought of an energetic podcast, over time they’ve culminated within the publication of:

3. Greater than 71,000,000 episodes exist in podcast feeds.

What this implies is that for the common listener, just by doing a search of their favourite podcast participant they’re certain to discover a podcast episode that pursuits them.

And this isn’t just for an English-speaking viewers. Even since again in 2018,

4. Podcasts can be found in over 100 languages.

That’s extra languages than most social networks have accessible. And it isn’t shocking, contemplating that so as to make a podcast all you actually need is a approach to document and edit audio, and a approach to distribute it. Which means anyplace you will discover high-speed web entry and constant electrical energy, folks with one thing to say can simply produce content material. One can solely assume that there are podcasts accessible in additional languages, given the unfold of web entry worldwide.

Podcast Statistics: The Demand Perspective

That’s a whole lot of podcasts that exist, however who’s listening to them and the way typically are podcasts being consumed? Let’s begin by asking what number of Individuals have ever listened to a podcast. This reply hints on the development that podcasting continues to indicate:

5. 62% of Individuals aged 12 and over have listened to a podcast in 2022, up from 57% in 2021.

Podcasts may need as soon as been one thing of a distinct segment curiosity, however every day, weekly, and month-to-month podcast listeners are rising, and the podcast business incorporates a very monumental vary of pursuits and concepts. Whether or not these numbers point out folks listening to podcasts on a month-to-month foundation or folks listening to podcasts on their sensible speaker each morning throughout their bathe, the reality of the matter is that podcasts are gaining traction as a precious approach to move the time. Even with out having one thing to contribute to the most well-liked podcast style, or devoted weekly podcast listeners, a podcast could be a precious device to develop your viewers and preserve your on-line presence. 

When requested for his or her most up-to-date podcast listening habits, 

6. 41% of Individuals aged 12 and over have listened to a podcast within the final month.

7. 28% of Individuals aged 12 and over have listened to a podcast within the final week.

Each of the above numbers come from the Edison Analysis Infinite Dial report that was created in collaboration with Triton Digital.

These numbers are up considerably from an earlier era: Solely 9% of the inhabitants surveyed had been month-to-month podcast listeners again in 2008 whereas solely 7% stated they listened to a podcast within the final week again in 2013.

As far has how a lot time is spent to listening to podcasts, One examine discovered that

8. Greater than 80% of podcast listeners (82.4%, to be actual) spend upwards of seven hours in a mean week listening to their favourite podcast listening app.

The common podcast consumer is a devoted one; podcast audio listeners overwhelmingly spend a substantial amount of time every week listening to podcasts by means of their favourite apps. To totally perceive podcast development, although, you will need to perceive {that a} podcast obtain doesn’t essentially equate to a hear. Information reveals that listeners are fairly specific about what they hearken to on a weekly foundation. The hours of podcasts usually are not essentially consumed by means of quite a few completely different channels, however might as a substitute be extra tightly honed in. That is demonstrated by the next: 

Curiously sufficient, although, one other stat reveals that whereas there is likely to be a whole lot of hours of podcasts being consumed on common, the variety of podcasts that folks hearken to often are restricted in quantity. In truth,

9. On common, solely 8 completely different podcasts are listened to weekly.

What this implies is that whereas with web optimization there may be at all times competitors however enormous search demand, for podcasting you at all times should remember that the listener is solely not going to subscribe to dozens of podcasts, so you need to make yours interesting – and proceed to take action over time.

On a podcast episode foundation, the most well-liked size of podcast episodes, based on podcast insights from the podcast host Buzzsprout, reveals that:

10. 32% of podcast episodes are between 20 and 40 minutes lengthy.

What these numbers inform us, then, is that podcasting is turning into a significant pressure in media consumption.

So, who listens to podcasts, anyway?

In addition to the truth that there are lots of people listening to podcasts, as followers of media tendencies and as entrepreneurs we need to know what the demographics are amongst listeners. Listed below are some fundamentals concerning the typical podcast listener.

We’re discovering that podcasting appears to be favored by a youthful viewers:

11. 50% of Individuals between 12 and 34 years outdated surveyed listened to a podcast within the final month.

The grownup inhabitants within the U.S. just isn’t the one inhabitants included in podcast listener statistics. As an alternative, folks as younger as 12 have demonstrated an curiosity in podcasts, with month-to-month listeners from all ages and walks of life. Half of these surveyed acknowledged listening to a complete podcast inside the final month, maybe largely due to the openness of the podcast market. From well being meals podcasts hosted by well being meals manufacturers, to way of life podcasts managed by influencers, avid podcast followers and newcomers alike can discover one thing they’re keen on. The appearance of common podcast platforms, together with Spotify and Apple podcasts definitely doesn’t harm, as having a conveyable gadget makes podcast listenership simple to come back by. 

12. 40% of these beneath age 55 hear month-to-month.

By far, that is the most important American section to be listening to a podcast month-to-month, and it’s 8% larger than the all-ages listening charge. A part of this, in fact, has to do with general expertise utilization. Older folks nonetheless spend extra time listening to or watching old style broadcast tv. They have a tendency to make use of computer systems for e-mail and checking up with their grandchildren. A couple of extra are on Fb or YouTube, however they aren’t typically on-line for a lot of hours on daily basis, nor do they personal as many smartphones because the youthful set.

13. 67% of podcasts assume an viewers between the ages of 18 and 44.

And as a rule, these are the folks almost certainly to hear. That’s as a result of podcast listeners are usually technologically savvy. It’s a must to search for podcast so as to discover one; it isn’t one thing that’s in your face on a regular basis, not like different types of on-line media.

14. 45% of podcast listeners have a family earnings over $250,000.

Whether or not you’re contemplating solely Individuals or the worldwide inhabitants, this determine is way larger than the general share of those who make this sum of cash. What this implies is that podcast listeners on common have a a lot larger earnings than the final inhabitants. Provided that the format permits for multitasking in a approach that studying blogs or looking social media doesn’t, I’m not shocked. Additionally, till the smartphone turned common, listening in typically required costly tools that not everybody can afford.

15. Podcast listeners are 68% extra prone to have a postgraduate diploma

This goes to indicate that podcast listeners are usually on the clever aspect..

What podcasts do folks hearken to?

It’s one factor to know that podcasts are common, and one other to know what sorts of issues folks hearken to. Happily, we’ve a survey to have a look at:

16. 74% of podcast listeners hearken to study new issues.

These podcast stats from Edison Analysis had been compiled after COVID, so this might have been influenced by the final pattern of labor and faculty at house. That being stated, different common genres of podcasts that folks hearken to based on the identical examine are comedy, information, politics, science, arts, sports activities, and enterprise.

It’s honest to say that it is a extensive number of matters, and that there’s one thing for everybody. That doesn’t even rely extra area of interest matters which might be much less common. As well as, some niches like music have all kinds of favor choices, even inside the English language. Evidently, the choices for reaching folks together with your promoting message are limitless

How do podcasts match into listener’s lives?

Till just lately, understanding how folks used media all through the day was pretty easy. Of us would learn the newspaper very first thing within the morning, then the radio whereas driving to work. Catching the information at breakfast, and discovering out about occasions for the day, was an vital a part of an American employee’s day.

However it had one drawback: You may most likely eat or drink whereas studying the paper, however most different actions are out. This isn’t type of content material if you have to multitask. However, audio content material invitations multitasking because it means that you can carry out all kinds of duties whereas listening, as long as it doesn’t take an excessive amount of focus.

17. 49% of podcast listeners hearken to the applications at house.

That is a method that podcasts are taking the place of listening to music being performed whilst you do home tasks or pursue a pastime. In truth,

18. 59% of listeners have accomplished home tasks on the similar time.

House responsibilities can embody the whole lot from ironing garments to mowing the garden. These are instances after we typically don’t want to pay attention an excessive amount of on the chore at hand, and might focus most of our consideration elsewhere.

Equally,

19. 49% of podcast listeners say they accomplish that whereas driving.

Driving is likely one of the extra vital instances for listening to the radio, in case you think about that it was as soon as a ubiquitous apply. It’s clear to see how podcasts at the moment are competing with that head on.

And in one other instance of individuals listening to podcasts away from house,

20. 46% have listened to podcasts whereas out on a stroll.

This can be a state of affairs the place prior to now most individuals would have listened to music that they personal. It’d’ve been utilizing a digital music participant or one of many older tape or CD-based fashions, however folks have been strolling round their neighborhoods with headphones for many years. Solely the format is altering.

This subsequent revealing podcast stat comes from the UK, the place

21. 79% of podcast customers hearken to podcasts by means of their cell gadget.

It’s possible that there are various explanation why folks select to make use of smartphones. Again when podcasts had been new expertise, smartphones had been comparatively primitive. Keep in mind Palm Pilots that just about solely stored monitor of e-mail and schedules? The equation modified radically when the iPod became an iPhone. Earlier than that time, folks would carry each a music participant and a cellphone. Now, the smartphone can serve each capabilities, after which some. And it’s additionally vital to keep in mind that the provision of podcast apps like Apple Podcasts, an integral a part of the iPhone, implies that cell gadgets are by default podcast-enabled.

The underside line right here is that folks hearken to podcasts in related methods they could have listened to different types of transportable music prior to now.

Which brings us to the subsequent query:

As vital as it could be to know the kind of viewers loved by podcast creators, as entrepreneurs we do wish to know what’s in it for us. Since podcasting continues to be maturing as a medium, the numbers aren’t as simple to acquire. However hopefully what I’ve discovered right here shall be useful.

22. Solely 17% of podcasters document movies of their episodes

I’m responsible of being one of many 83%, which I plan to alter within the close to future, however some podcasters have accomplished very effectively recording movies and publishing them on YouTube. The Joe Rogan Expertise is one such instance: His stay streamed interview with Elon Musk, which can be featured in his podcast, has garnered greater than 60 MILLION views. What this implies is that in case you are contemplating making a podcast or guesting on another person’s, you most positively need to take video into consideration.

For these , here’s a have a look at that interview:

On the the opposite hand, from an promoting perspective,

23. Estimates say that by 2024 promoting income on podcasts ought to attain $4 billion.

For advertisers, which means many extra adverts are being positioned into podcasts every year. There may additionally be charge will increase of podcast adverts as podcasts get extra listeners. However, it additionally implies that there are some actual alternatives to earn money by means of podcasting for content material creators and podcast hosts.

24. 69% of listeners say that podcast adverts launched them to new services or products.

And as we entrepreneurs know, a rise in model or product consciousness is step one in rising gross sales. That is very true with shopper merchandise, as a result of it’s simple for customers to get right into a rut of utilizing the identical issues on a regular basis. Plus, it permits folks the chance to do analysis through different types of content material we’ve put out for them.

25. 38% of listeners report buying issues which might be talked about in podcasts.

There’s no query that this contrasts with extra mature types of media, and people with a wider enchantment. In spite of everything, a bigger share of social media customers have purchased issues due to sponsored content material on these platforms.

Nonetheless, it’s most likely honest to guess that clients don’t hearken to podcasts that usually with the aim of discovering new services. This can be a lot like conventional types of media consumption: content material is consumed to get info, be entertained, or pursue any variety of pursuits in addition to simply procuring. However, folks have a look at Instagram, Twitter, or Pinterest on a regular basis with the aim of discovering out about services. Intent makes a whole lot of distinction.

Lastly, whereas there is no such thing as a podcast statistic to show my level but, most podcasters which have developed enterprise podcasting will inform you that it helps construct a deep and constant relationship with their followers which, mixed with an internet site, e-mail advertising, and related services or products, indubitably contributes to gross sales.

Not so way back, podcasts had been thought of a nerdy type of media. As podcasts change into extra mainstream nonetheless, they’re experiencing explosive development. That is giving us as entrepreneurs an unimaginable alternative to assist form a brand new style of media whereas additionally making a living for our corporations or shoppers.

In case you are fascinated by launching a podcast and don’t know the place to start out, take a look at my step-by-step information right here:

Do you have already got a podcast? Please drop a hyperlink within the feedback so readers can test it out.

Which of those podcast statistics satisfied YOU to start out podcasting?

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