There’s no query that TikTok is a serious pattern, particularly with younger individuals. In reality, greater than with many different networks, TikTok is making large tech CEOs in Silicon Valley lose sleep. This comparatively younger and fast-growing social networking platform appeared “from nowhere” and is now posing an enormous risk to all different social media platforms. More and more, this community is likely one of the finest locations to see and be seen.
Wish to know why? It virtually goes with out saying, however one of many causes for TikTok’s development is its runaway recognition with youthful customers. Nevertheless, that isn’t the entire image. This text gives you the astonishing TikTok stats that reveal why it’s so profitable, and why it’s such a risk to large tech.
These stats are categorized based mostly on:
- Demographics, or the teams of people that use the platform.
- Utilization numbers, or how many individuals use TikTok at sure frequencies.
- Market share, or how a lot of the social media market has been captured by TikTok.
- Promoting income, or the variety of cash manufacturers spend there.
- Income development, how briskly TikTok’s money will increase.
- Person development, how briskly individuals join in a given time interval.
- Video views, the full quantity seen in a block of time.
- Movies uploaded, variety of movies on the platform no matter viewership.
- Lively customers, how many individuals go surfing frequently?
- Complete movies watched, each whole and averages.
- Complete minutes spent watching movies, which signifies if individuals linger for some time
- And extra.
On the finish of this dialogue, you’ll see that TikTok is an actual powerhouse. Even with the media controversy over knowledge safety and Chinese language snooping, it’s a pressure to be reckoned with.
TikTok is a cell app that enables individuals to create and share movies. A part of its attraction is the flexibility to make movies within the app: customers merely click on a button on the underside of the display screen to activate the digicam. Plus, you are able to do fundamental video modifying like brand insertions or stickers.
It’s been known as “the subsequent large factor” since its Chinese language launch in 2016. Then, development exploded with worldwide availability after 2018. As such, this social community is likely one of the most distinguished Chinese language tech merchandise so far. The TikTok stats we’ll focus on reveal the success of this platform over time.
16 TikTok Stats that Companies and Entrepreneurs Have to Know in 2023
As you possibly can see, TikTok has turn out to be an vital pressure within the social media world. That’s very true if you wish to market your items and providers to the youthful generations. On the identical time, the runaway success of TikTok is threatening the present large tech corporations.
Luckily, as issues stand, TikTok is an effective place to promote whereas persevering with to market on different platforms. That’s as a result of, though TikTok’s viewers is huge, it nonetheless has much less market saturation than different platforms. A fast have a look at TikTok stats will provide help to see how this platform can improve your general social media advertising. Moreover, you are able to do it in a manner that maximizes ROI by leveraging the simplest channels for every phase of your buyer group.
1. Lively Customers – Greater than a Billion
TikTok someday in the past reported 1 billion month-to-month energetic customers worldwide. Alternatively, TikTok continues to be smaller than Fb, with 2.9 billion customers, and Instagram, with 2 billion.
With that mentioned, if TikTok’s explosive development continues, it is going to rapidly rival bigger networks. Whereas it’s at the moment the sixth hottest platform globally, the community is on observe to hit 1.8 billion members by the tip of 2022. That’s only a bit smaller than Instagram, and it’s simple to think about TikTok membership numbers rivaling Instagram by subsequent 12 months.
2. Downloads – Over 3 Billion
In reality, we see indicators of the fast development persevering with, as long as the regulators don’t damage it on the grounds of being a safety threat. That’s as a result of TikTok has been downloaded 3 billion occasions. It was essentially the most downloaded non-game app within the first six months of 2021, hitting 383 million installs from January to June 2021 alone. And whereas not all people that downloads the app will turn out to be an everyday consumer, it does imply that there’s a lot of curiosity.
3. Development Fee – Nonetheless Quickly Rising
If there’s any doubt in your thoughts that TikTok is rising quickly, it’s helpful to have a look at some world numbers. Between January 2018 and July 2020, TikTok’s world consumer base elevated by 1157.76%, an enormous share by any measure. Moreover, within the U.S., it elevated by 787.86%. That is particularly exceptional contemplating that the US Authorities tried to ban or place restrictions on the platform. And whereas this development price is probably going unsustainable, it ought to nonetheless stay fast for years.
Additional Studying: From Beginning to Going World: 5 Superb Secrets and techniques for How one can Get Followers on TikTok (for Model New Accounts)
4. Person Engagement – Practically 11 Minute Common Session Size
Arguably, TikTok is essentially the most participating platform, as a result of individuals spend a number of time on it. The common session size is 10.85 minutes, which is double the time spent on #2 Pinterest at 5.06 minutes.
Maybe essentially the most fascinating level about common session occasions is that TikTok time exceeds Fb and Instagram occasions. It’s intriguing as a result of the 2 different social networks have a way more intense tradition of updating individuals about customers’ lives. You additionally don’t hear loads about individuals utilizing TikTok to maintain observe of household.
5. Time Spent – Most Addictive Social Media App
Let’s underline the final level. As of 2021, children and teenagers watched a mean of 91 minutes of TikTok per day, in comparison with 56 minutes per day for YouTube. As well as, it’s value noting that TikTok movies are very brief, so spending over an hour on the platform day-after-day signifies that individuals watch and create a number of content material in that point
That’s why individuals argue that, in 2022, it’s the most addictive social app, with 28.7 hours spent per 30 days on common. Tellingly, individuals spend loads fewer month-to-month hours on Fb (16 hours) and Instagram (8 hours).
What do these TikTok stats inform us as entrepreneurs? Merely put, now is a superb time to begin advertising on this platform, as long as your audience would discover TikTok movies interesting. As I’ll point out later, this platform nonetheless has demographics with very low illustration.
6. Video Consumption – 1 Billion Day by day
When you think about how lengthy individuals spend on TikTok, it’s in all probability no shock that there are 1 billion movies consumed day by day throughout the globe. It is a enormous variety of movies, and it’s in all probability one motive why the platform general is rising so quick. It will be fascinating to know what number of extra TikTok movies are reviewed of their reposted types on different platforms, reminiscent of YouTube shorts.
7. World Domination – Practically 21% of Web Customers
Most individuals consider technological domination as belonging to Google, Apple, and Amazon. Nevertheless, when you think about the TikTok stats general, you’ll see that this isn’t essentially the case. In reality, out of 4.8 billion world web customers, 20.83% use TikTok. In fact, many of those persons are in China, and because of this, the variety of world customers could also be among the many much less helpful TikTok stats for corporations that don’t do enterprise in sure nations.
8. Market Share within the U.S. – Largest TikTok Viewers
Whereas many Individuals are on a number of social networks, it’s vital to know that TikTok has round 80 million month-to-month energetic customers within the U.S.. Amongst American customers, there are 60% females and 40% males, and sixty % of them are between the ages of 16 and 24. 25-44 12 months outdated’s account for 26% of the inhabitants. In different phrases, the overwhelming majority of TikTok customers in America are between the ages of 16 and 34.
US-based customers are additionally a big share of TikTok’s enterprise. Roughly 136.5 million customers engaged with TikTok on April 2022, making the U.S the nation with the most important TikTok viewers by far. TikTok customers in Indonesia numbered round 99 million, making them the second-largest consumer group. In third place was Brazil, with 74 million customers watching brief movies on TikTok. Chinese language customers, technically the most important whole use of this service, are technically on a special website known as Douyin.
Naturally, with TikTok reaching such a big share of Individuals, it’s changing into a major cultural phenomenon. Once you tweak the totally different TikTok stats on this part, you will notice that TikTok is only at reaching the youthful generations. Because of this maximizing your ROI on TikTok requires understanding your viewers properly.
Additional Studying: TikTok Advertising: 5 Causes Why, 5 Technique Suggestions How, and 5 Examples to Assist You Grasp the Channel
9. Income – 4+ Billion {Dollars}
As with viewership and the amount of content material, we will see important development in income from chosen TikTok stats. For instance, in 2021, it generated $4.6 billion in promoting income, a rise of 142% over the earlier 12 months. That’s a number of promoting, and it signifies that manufacturers more and more see this platform as worthwhile.
Let’s have a look at some numbers. For a one-day run of the TopView advert — that pops up on customers’ feed after they open the app — the corporate prices as a lot as $2.6 million. In different phrases, being the very first thing {that a} consumer sees after they go surfing to TikTok every day is kind of priceless. They are saying that first impressions are an important, and this appears to be true with the most popular web site on the Web.
Maybe it’s no shock, then, that In 2022, it’s on its option to tripling income to $12 billion. It is a enormous quantity, particularly for a website that has been round for a few years. Moreover, by way of income, that makes it greater than Twitter Inc. and Snap Inc. mixed.
Income from the U.S is rising too. Within the second quarter of 2022, the video-sharing app TikTok generated greater than 39.4 million {dollars} there from iOS alone. This determine doesn’t embody android customers, that are additionally main drivers of income. And like many social networks, most of this cash got here from promoting.
Additional Studying: TikTok Advertisements Information: 7 Steps to Get Began (and 6 Alternatives You Don’t Wish to Miss Out On)
10. Gadget Comparability: Android and iOS – 90% Android
Globally, Android customers make up nearly all of TikTok members. In reality, from a world viewpoint, some 90% of TikTok downloads come from Android smartphones. The one exception is the USA, the place iOS TikTok customers outnumber Android customers. Nonetheless, there are lots of people who use Androids even within the US.
11. Customers by Gender within the US – Extra Females are TikTok Customers
As with gadget use, the numbers are totally different between the USA and different nations relating to gender. Globally, 57% of customers are Females and 43% are Males. Whereas this isn’t fairly the identical gender breakdown as the overall inhabitants, it’s nonetheless a comparatively shut margin. In contrast, within the US, 61% of customers are females. These TikTok stats present us that for some motive American girls are extra dominant on TikTok than they’re in a lot of the remainder of the world.
It’s arduous to say why that is, and it might be an fascinating subsequent examine to seek out out. Nevertheless, one motive could be that there are a number of cooking-related movies and comparable historically feminine subjects. With the ability to see a recipe demonstrated in a minute or much less might be fairly priceless, particularly in case you are a busy mother with a job and never a lot meal prep time. You’ll additionally discover a number of life hacks that may equally attraction to this demographic.
12. Customers by Age within the US – Overwhelmingly Younger
As I discussed above, the most important demographic group for TikTok in the USA is between 18 and 34 years outdated. Nevertheless, like different TikTok stats, it’s helpful to interrupt that knowledge level down additional, the place we discover that roughly 17.7 % of TikTok customers are aged 12-17. One other 2.5 % of TikTok customers are aged 11 and below, making this a comparatively younger viewers.
If your organization serves a younger area of interest, it’s simple to see that TikTok might be pure gold on your model’s advertising efforts. For example, TikTok’s give attention to challenges, jokes, and dances mechanically appeals to the youthful set. And if in case you have watched commercials for kids’s clothes and sports activities gear, you’ve in all probability seen a dance-themed commercial. Equally, tutorials for craft supplies, electronics, and comparable objects are very interesting.
13. Valuation – Lots of of Billions of {Dollars}
Based on Bloomberg, TikTok is likely one of the most useful startups at $350 billion. That quantity locations it forward of SpaceX and Stripe Inc.
Unpacking this quantity a bit of bit does require some context. TikTok is a part of the Chinese language firm Bytedance. It’s additionally not the one product earning money for Bytedance. Fairly, there’s one other platform known as Douyin that’s unique to the Chinese language market and its billion-plus inhabitants. The valuation from Bloomberg does embody each branches of the father or mother firm.
Even when you think about that valuation-related TikTok stats embody extra than simply the worldwide model, it’s clear that this social community is large enterprise. And that’s the identical time as a result of it’s a younger social community, is loads much less commercialism on the location. This offers a singular alternative for manufacturers targeted on authenticity to make their mark.
14. Most Fashionable TikTokers – How Many Have You Heard Of?
Like different social networks, TikTok has a number of extremely popular content material creators. One of many nice issues about TikTok is that it offers a singular alternative for customers to indicate off their personalities and their humorousness. And because of this, lots of people can relate to those creators. Like different social networks, many of those in style TikTokers are additionally influencers.
On the finish of June 2022, TikTok creator and comic Khabane Lame was the preferred content material creator with over 150 million followers. His movies are identified for displaying a humorousness and presenting a view of on a regular basis individuals. In reality, many individuals say that it’s Lame’s persona that retains them watching.
Charli D’Amelio was within the second place with 145.4 million followers.
Charli is understood for her dance movies. It is a staple on TikTok, courting again to its authentic Chinese language model. Whereas nonetheless in highschool, Charli began her TikTok account, and instantly skilled explosive development. In reality, she is so well-known that she was the primary TikToker to achieve 100 million subscribers. This makes her a real celeb.
Lastly, singer Bella Poarch ranked third at 91 million followers. A Filipino-American, Poarch typically speaks of her troublesome childhood. Nevertheless, she has a particular expertise for singing, and she or he has turned this into TikTok greatness. Now, she has a recording contract and has began creating her personal music.
As you possibly can see, there’s a comparatively various group of people that have achieved TikTok fame. No two of those well-known TikTok verses have the identical ethnic background or the identical expertise. From a TikTok stats perspective, because of this virtually anybody might be profitable. And as a marketer, you must also see plenty of alternatives to achieve your audience.
Additional Studying: 6 Suggestions To Assist You Discover The Proper TikTok Influencers
15. Content material Creators by Gender – Ladies Rule the TikTok Creator Financial system
a submit about TikTok stats wouldn’t be full with out discussing the gender of TikTok members and creators. When individuals open a TikTok account, say are requested to disclose their gender. And whereas it’s doable to reply “neither” or “I want to not say,” we don’t have particular statistics for these people. We additionally want to keep in mind that not all customers who establish as male or feminine had been assigned to that gender at beginning.
Throughout the above parameters, we all know that Roughly 56.21 % of TikTok’s content material creators had been girls, whereas 46.21 % had been males. In different phrases, when these TikTok stats had been recorded in August 2021, girls accounted for almost all of TikTok’s creators. Based on a special measure, a barely decrease 53.79 % of the short-video app’s content material creators are girls.
No matter which estimation is right, there’s a major distinction within the variety of girls versus the variety of males. The truth that two of the highest three TikTok personalities are girls additionally appears to bear this out.
Total, when you think about the demographics from TikTok stats, the typical consumer is younger and feminine. Nevertheless, in contrast to Pinterest, the feminine presence is much less overwhelming. With over 40% of customers being male, TikTok is an effective place to achieve the youthful technology no matter gender.
16. Most Used Hashtags – #fyp
Like most different social media networks, TikTok makes use of hashtags, to type, and describe the content material. However, what are the highest hashtags? Listed below are three to look at.
The hashtag “fyp”, which stands for “for you web page,” amassed over 18.57 trillion views throughout posts in January 2022. On TikTok, the fyp is equal to a homepage or feed, subsequently, it’s the very first thing that individuals see after they go surfing. And because of this, there’s a actual arms race amongst content material creators to attain a spot on somebody’s fyp.
TikTok short-video posts utilizing the hashtag “viral” ranked second, with roughly 6.3 trillion views. Whereas going viral has extra to do with how many individuals discover your content material participating, utilizing the #viral tag is an effective option to ask for these likes and shares.
As of January 2022, the hashtag “duet,” which refers to TikTok movies that creators can share, mirror, and touch upon, had collected round 2.4 trillion views. All people likes to curate content material on social media, so it’s in all probability unsurprising that this hashtag is doing so properly. And anyway, with its roots in tense and challenges, interacting with different individuals’s content material is a cool factor to do.
Additional Studying: 15 Legit Methods How one can Get Extra Views on TikTok
Conclusion
If these TikTok stats inform us nothing else, it’s that this platform is exploding in recognition and affect. Moreover, any model that’s targeted on younger individuals ought to in all probability have a presence right here. The largest motive for this, after all, is that so many customers are below the age of 35. With that mentioned, no viewers is so priceless that you need to quit your model voice and consistency. As at all times, the street to success for any model is by staying true to itself.
Hero picture by Rubaitul Azad on Unsplash
