A Congressional listening to with TikTok CEO Shou Chew passed off Thursday as Congress ponders banning the social media app as a result of considerations about its relationship to China, The Wall Road Journal reported.
This unpopular transfer has many, together with influencers and China, up in arms on the thought.
Chew instructed lawmakers throughout the listening to that the corporate would “earn their belief” in line with the article.
“Our method has by no means been to dismiss or trivialize any of those considerations. We’ve got addressed them with actual motion,” he mentioned.
Rep. Frank Pallone (D., N.J.), a major Democrat on the Home Power and Commerce Committee, gave Chew a curt response, “I don’t purchase it.”
Why it issues: PR professionals ought to put together to bid adieu to TikTok if the ban occurs. Be sure to have a Plan B for shifting communications – and be able to pivot a number of occasions.
Airbnb visitors go viral for hilarious misunderstanding
Airbnb visitors just lately realized the onerous, however humorous, means that they booked simply an upstairs bed room in another person’s house once they anticipated to e book the entire home, in line with an article from The Day by day Dot.
“I booked an Airbnb that actually lied about having the entire place to myself,” the favored TikTok touring couple, Meg and Rhys, lamented in a quote within the article and posted about their expertise on the platform. The couple confirmed how they took cautious measures with regular actions like flushing a bathroom, placing a glass down and even leaving the home after their keep as to not disturb others residing in the home, the article learn.
@theordinaryadventurers The stress ranges to maintain quiet are HIGH #airbnb#comedy#relatable#sketch#fyp#viral#development#journey#journey#couple#airbnbreality#travelaesthetic#newzealand#nztravel
Their TikTok video garnered over 1.5 million views in at some point. Their put up caption mentioned, “The stress ranges to maintain quiet are HIGH.” Others lamented with them noting equally hilarious encounters with Airbnb.
PR takeaway: Airbnb has gotten a foul rap for fairly a while for dangerous customer support and fussy hosts. Airbnb representatives, responding to a request for remark within the article, mentioned, “If an Airbnb itemizing shouldn’t be as marketed, visitors ought to contact AirBnB immediately. Our Aircover coverage covers problems with misrepresented listings.”
That weak, company response doesn’t lower it. Airbnb must be extra proactive about responding straight to those mega-viral tales and crafting its personal messaging to assist folks perceive how one can e book and how one can deal with points earlier than these sorts of movies achieve thousands and thousands of views.
Regardless of being nice fodder for social media, the corporate must beef up communications and expectations with clients and never simply present generic suggestions. Addressing issues whereas they occur is nice however speaking coverage to cease repeated issues all the time helps in the long term.
Regulation agency heads navigate challenges in comms
With inflation and threats of recession, totally different industries are buckling down and discovering methods to be financially viable on this unstable financial system.
Regulation agency leaders are paving the best way as they talk about the worth of technique and suppleness in speaking throughout unpredictable occasions in a Authorized Market Report.
Based on a Reuters article on the report, regulation companies across the nation have been impacted by a scarcity of demand for his or her companies at the same time as extra attorneys enter the sphere.
Graph courtesy of Reuters
A operating theme from varied regulation agency managing companions is the significance of getting a “strong and targeted core technique” and being adaptable because the surroundings adjustments to maintain a aggressive edge, per the article.
A core, “We’re on this collectively” message helps rally the troops to “construct resilience and power from inside,” the article mentioned of report takeaways.
Why it issues: Whether or not or not you’re in authorized companies, this recommendation can serve you nicely. Have common conversations with shoppers and enterprise companions to create encouraging messages throughout powerful financial circumstances.
Palm studying at Panera Bread
Amazon is introducing a palm-reading expertise permitting for contactless funds, Mashable reported.
This type of contactless cost is acquainted to many who hover their telephone or bank card over cost methods.
Amazon One, a contactless id service, now permits folks to make use of their palms to pay as a part of a loyalty program at some Panera Breads, in line with Mashable.
Panera will first launch this system in its hometown of St. Louis earlier than increasing it out to further areas within the coming months, Panera mentioned in an announcement With this announcement, it grew to become the primary nationwide restaurant firm to make use of Amazon One.
“Our philosophy has been centered round leveraging best-in-class expertise to create a greater Panera expertise and utilizing that to deepen our relationship with our loyal visitors,” Chaudhary mentioned. “Introducing Amazon One, as a frictionless, customized, and handy service, is one other means we’re redefining the loyalty expertise.”
Why it issues: There are privateness considerations that must be communicated, together with potential information violations and a scarcity of biometric information safety. With something, making certain privateness points are addressed and communicated correctly is vital when introducing new applied sciences that appear to be forward of their time. Predicting any issues down the road is nice to recollect, too.
Sherri Kolade is a author at Ragan Communications. When she shouldn’t be together with her household, she enjoys watching Alfred Hitchcock-style movies, studying, and constructing an authentically curated life that features greater than sometimes discovering one thing deliciously fried. Comply with her on LinkedIn.
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