Superior Use Instances for Journey: Maximize Effectivity and Income

Because the journey business turns into extra aggressive, firms are continuously in search of methods to face out and enhance the shopper expertise.

To do this, it’s crucial for Journey & Hospitality companies to transcend fundamental use instances like flight/lodge abandonment and first-name personalization.

This weblog submit will discover a number of the extra superior use instances for Journey & Hospitality companies and the way they are often leveraged to drive development and enhance buyer expertise. We additionally exhibit the convenience of implementing them on the WebEngage dashboard so that you enhance gross sales quicker, smoother, and extra effectively.
Right here we go.

1. PERSONALIZED OFFERS BASED ON AIRLINE

APPROACH:

1. Ship customized communication to customers primarily based on attributes like signed up on platform, transacted past XYZ quantity, exceeded minimal cart quantity, with the assistance of name/financial institution collaborative playing cards.
2. Collate particulars like person conduct, attributes, engagement historical past, and order historical past on the WebEngage dashboard. Determine customers’ language preferences to ship messages of their native language.
3. Additional improve person expertise for reserving abandoners utilizing the Suggestion engine by exhibiting them provides associated to their search vacation spot, tour, or exercise, throughout 12+ channels.
4. Furthermore, you’ll be able to personalize reserving provides per the person’s chosen airline.
5. As an example, for a channel like electronic mail, use nunjucks to ease if/else circumstances – in case your airline_name is GoAir, then supply a ten% low cost on HFDC playing cards. Else, if airline_name is United, give your person a ₹2000 low cost.

PRO TIP:
Use geofencing to ship particular offers to customers on routes the place quantity/seat bookings are low.

EASE OF IMPLEMENTATION
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2. AUTOMATE FLIGHT PRICE DROP ALERTS FOR YOUR USERS

APPROACH

1. Create a enterprise occasion for a drop in flight ticket costs.
2. Section customers primarily based on a. reachability on push/electronic mail, b. search abandonment c. fee affirmation drop off.
3. Examine if person is thought or unknown. If recognized, use finest channel to focus on customized communication. If unknown, use Net Push to personalize experiences for customers.
4. Think about using a number of emails, SMS, and push notification channels to achieve customers throughout totally different gadgets and touchpoints. This will help enhance the chance that customers will see and reply to your communications.
5. Test for all circumstances fulfilled within the relay/funnel. On a timeout, ship them a cell/electronic mail push notifying them of a value drop for his or her favourite merchandise.

PRO TIP:
Redirect customers to journey blogs or assets foundation the final vacation spot/route browsed.
Moreover, adjust to all related rules and finest practices for person privateness and knowledge safety. Lastly, keep updated with business traits and rising applied sciences to remain forward of the competitors.

EASE OF IMPLEMENTATION
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3. USE CATALOGS TO PERSONALIZE COMMUNICATION

APPROACH:

1. Create personalized segments primarily based on a lodge accomplice’s key attributes: Nation & Sort of lodging.
2. Monitor person (lodge accomplice) actions in actual time and add or take away them from segments as and when their actions match the foundations created for a selected phase or vice-versa. To make use of stated segments to their optimum diploma, you need to use Catalogs to replace your customers (vacationers) with an inventory of accommodations they will go to.
3. Use Relays to replace customers about new rooms or accommodations of their space. Alternatively, use the advice engine to Advocate lodge stays to customers who’ve booked a flight in that space.
4. With the assistance of catalogs, you’ll be able to effectively collate knowledge for over 5 lakh lodge companions.

PRO TIP:
Fetch up to date value info for a product from an uploaded Catalog and make sure you by no means ship stale or incorrect knowledge in your messages.

EASE OF IMPLEMENTATION
★★★★★

4. INCENTIVIZE PLAYERS TO REFER FRIENDS AND UNLOCK NEW FEATURES

APPROACH:

1. Section customers prone to refer a good friend primarily based on their conduct and demographics.
2. Create a drip marketing campaign utilizing WebEngage’s Journey Designer, together with API blocks for triggering occasions.
3. Encourage customers to refer their mates and set off a journey that creates a brand new person.
4. Add the brand new person to an onboarding pipeline and provoke nurture and retention campaigns.
5. Improve person expertise by incentivizing referrals with a credit score system, gamifying platform attributes, or providing higher rewards.
6. Unlock advantages, rewards, particular provides/characters, factors/reductions/pockets cash for the person with every profitable referral.

PRO TIP:
Offering incentives to each the referrer and the brand new person can encourage extra referrals and enhance the chance that the brand new person will convert right into a loyal buyer. Furthermore, you’ll be able to personalize referral codes to customers.

EASE OF IMPLEMENTATION
★★★★

5. ENABLE LOYALTY PROGRAMS TO BRING REPEAT PURCHASES

APPROACH:

1. Implement a credit score system for customers who spend above a sure threshold or ebook a higher-end room on the platform, providing rewards or incentives for his or her continued use.
2. Add credit and a redeeming system to person profiles, and replicate these in your web site.
3. Supply rewards or incentives, corresponding to reductions, upgrades, and unique entry to manufacturers/occasions, to extend repeat order price and buy frequency.
4. As an example, supply customers free flights, lodge stays, gas, and merchandise choices.

PRO TIP:
Gamify the credit score system by including a points-based system or leaderboards, which may encourage customers to spend extra and compete for rewards. Furthermore, you’ll be able to create a tiered rewards system, the place customers who spend extra on the platform can unlock increased rewards (gold/silver, platinum, and many others.) and incentives.

EASE OF IMPLEMENTATION
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6. DRIVE WEB PERSONALIZATION TO BOOST SALES

APPROACH:

1. With the assistance of WebEngage’s personalization engine, you’ll be able to tailor communication primarily based on customized occasions, enterprise occasions, or person attributes corresponding to gender, location, birthdays & anniversaries, and extra.
2. You get the pliability to personalize any a part of the web site for recognized and unknown customers alike.
3. For instance, for customers who browsed a sure tour/journey expertise/exercise, however didn’t full buy, present a customized banner with tour particulars and nudge customers to finish the acquisition. This will also be executed for unknown customers to additional enhance gross sales and income.
4. Furthermore, you need to use these person attributes to map recognized/unknown customers with places to point out related location-based provides.
5. As an example, for unknown customers, nudge them to sign up to get ₹500 off on their subsequent reserving.

PRO TIP:
With Net Personalization, you’ll be able to additional run replenishment campaigns, purchase new customers by way of a referral program for current customers, gamify person expertise, and enhance repeat purchases.

EASE OF IMPLEMENTATION
★★★★

7. REDUCE SUPPORT QUERIES VIA WHATSAPP CHATBOTS

APPROACH:

1. To boost buyer assist and supply fast responses to often requested questions, implement a WhatsApp chatbot with the WebEngage dashboard.
2. To additional scale back the variety of assist queries, supply self-service choices throughout the chatbot. This protects customers time and frees your assist workers to deal with extra advanced points.
3. Present customers with entry to a information base, FAQs, and different assets that may assist them discover solutions to their questions with out contacting assist.
4. By leveraging knowledge analytics, you’ll be able to personalize the responses primarily based on customers’ earlier interactions, thereby enhancing their expertise and decreasing the variety of assist queries.
5. By offering customized and self-service choices throughout the chatbot, you’ll be able to considerably enhance buyer assist and assist customers discover the data they want rapidly and effectively.

PRO TIP:
Obtain and schedule studies from the WebEngage dashboard to research the efficiency of a number of WhatsApp campaigns over a selected time-frame.

EASE OF IMPLEMENTATION
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IMPACT STORIES – TRAVEL AND HOSPITALITY

Headout – Be taught Extra About Headout, An On-Demand Market For Excursions, Experiences, And Actions, Minimized Their Tech Dependency, And Carried Out 90% Sooner Marketing campaign Implementation With WebEngage
GoIbibo– Learn About How Goibibo Used WebEngage’s Hyper-Personalization Engine To Improve Their Conversion Charge By 11%
Go-MMT – Test Out How Go-MMT, India’s Main OTA Model, Enhance Its Lodge Associate Engagement By 20% Utilizing WebEngage

CONCLUSION:

The journey business is continuously evolving, and firms that fail to adapt threat falling behind. By implementing these superior use instances, journey firms can enhance the shopper expertise, streamline processes, and keep forward of the competitors. From customized suggestions to dynamic pricing, there are numerous methods for firms to leverage know-how to their benefit.
Take a demo with WebEngage in the present day to implement these use instances, enhance gross sales, and skyrocket your income.