The beloved orange drink model as soon as often called “Sunny Delight” is releasing a tough seltzer: SunnyD Vodka Seltzer.
SunnyD mentioned in a press launch that its Vodka Seltzer was created by “common demand” associated to the prevalence of canned cocktails. Although the brand new SunnyD variation is certainly a vodka seltzer (not malt), it is simply 4.5% ABV, with no sugar, and 95 energy.
The press launch, nonetheless, carries a little bit shock in explaining that this model of SunnyD does not comprise the precise, unique SunnyD—it as a substitute incorporates pure elements and fruit juice however nonetheless has the model’s acquainted orange-y style.
SunnyD has been round since 1963 when a few Florida dads created “Sunny Delight.” Within the Nineties, the model developed a devoted fan base, and it will definitely formally modified its title to “SunnyD.” Since Harvest Hill Beverage Firm purchased the model six years in the past, it has seen a 30% progress in income.
“SunnyD is a robust model, probably the most boldly distinctive orange drink on the planet,” mentioned Ilene Bergenfeld, Chief Advertising Officer of Harvest Hill Beverage Firm. “Shoppers are captivated with this iconic model,” she continued, “rooted in nostalgia however with a style that resonates right this moment. Many have instructed us that they get pleasure from SunnyD as a mixer and requested for this product. So, we seemed on the onerous seltzer class, and thought, good, however we are able to do higher. And SunnyD Vodka Seltzer was born.”
SunnyD developed the product to the purpose of holding blind style assessments which the corporate says helped it verify the market was actually prepared for a SunnyD Vodka Seltzer.
The brand new onerous seltzer can be accessible at choose Walmarts starting March 11, 2023. The beneficial retail value for a four-pack of SunnyD Vodka Seltzer is $9.99.
