The marketing campaign, conceptualized and created by IdeateLabs, options two quirky digital movies that seize the enjoyment of buying on the alternate competition.
Mumbai, June 20, 2023: IdeateLabs, one in every of India’s largest digital-first advertising options suppliers, has conceptualized and created a digital marketing campaign for the ‘Unbranded to Branded’ Trade Competition for Style Manufacturing facility, a division of Reliance Retail. The marketing campaign encourages prospects to alternate their previous garments and sneakers for a price of as much as Rs. 400 and get a further low cost of as much as 50% on new, branded garments.
The marketing campaign is led by two digital movies that playfully use “ex” to disclose the alternate supply in several situations. The marketing campaign thought stays true to the DNA of Style Manufacturing facility, of bringing branded style to all on the most inexpensive charges.
Hyperlinks: https://www.youtube.com/watch?v=FMcK4xxYNI8 | https://www.youtube.com/watch?v=QzShtgUcX2I
Unbranded to Branded competition began originally of this month and ends on June 25, 2023, and is promoted by way of quite a lot of digital channels, together with social media. The audience for the marketing campaign contains younger style lovers, sustainability advocates, budget-conscious customers, style innovators, and early adopters.
“We’re excited to accomplice with Style Manufacturing facility on this enjoyable marketing campaign,” mentioned Raman R.S. Minhas, CCO, IdeateLabs. “The U2B marketing campaign is a superb property that powers Style Manufacturing facility to succeed in a large viewers and drive gross sales. We wanted that steadiness of partaking content material and supply push, which occurred when the workforce stumble on the artistic system of “ex”. We consider the marketing campaign will resonate with the viewers and additional set up Style Manufacturing facility as India’s main worth style retailer.”
To be taught extra concerning the U2B marketing campaign, comply with the model on social media.
About IdeateLabs (www.ideatelabs.in): IdeateLabs is one in every of India’s largest unbiased digital-first advertising options suppliers. It’s a fired-up group of artistic, tech, and advertising professionals. Whereas its clientele exceeds 75 well-known Indian and Worldwide names, its portfolio spans throughout diversified enterprise verticals. The company is constructing an intersection of Know-how and Model Experiences, utilizing AI, Machine Studying, Shopper Expertise Design, and Digital Transformation as key pillars. The company focuses on taking model challenges and turning them into alternatives that ship tangible and invaluable outcomes. IdeateLabs has its headquarters in Mumbai and places of work in Delhi, Bengaluru, Dubai, and London.
For additional info, please contact: [email protected]
Monica Patel, Sr. Supervisor – PR & Advertising and marketing, IdeateLabs | [email protected] | +91 7666790331 / 8169945524
