Embrace being fallacious as the last word aggressive benefit.
You could already be judging the title. “Being proper is clearly higher than being fallacious”, you would possibly say. And sure, that’s true — however that’s not the selection on the desk.
All of us reside right here in the actual world, the place we don’t get to decide on if we’re proper or fallacious. Sadly, we solely get to decide on to behave — after which hope for the perfect, and react accordingly.
However we will do greater than hope.
The trick is to construct your self an surroundings the place, if you’re fallacious (which you will be, a lot), you may take your learnings and switch the state of affairs round.
You see, it’s not that you just need to be fallacious — it’s that you’ll want to acknowledge that you just received’t be proper.
Even for those who do all of the analysis, speak to tons of of potential prospects or present customers, verify each field, dot each i, and cross each t — properly, you’ll nonetheless be fallacious. Or at the least not totally right.
You’ll be able to’t construct one thing proper, since you don’t know what the definitive “proper” actually is (if it even exists). However you can construct one thing fallacious, after which iterate in direction of proper.
Studying is that journey of iteration.
