These days, we’ve been speaking tons about AMP. We imagine it’s an integral a part of the way forward for e mail advertising and marketing. It drives larger conversion — we examined it, sure. Nonetheless, many firms nonetheless don’t use it. Why do they neglect this chance? As a result of some assume it’s time-consuming, which isn’t fairly true as a result of implementing AMP is a straightforward course of now (for those who use our pre-built templates or ready-to-use modules). Whereas others simply don’t know in regards to the AMP prospects sufficient.
So, we determined to have interaction our customers in AMP expertise by introducing AMP and a few wonders it does to emails. And with time, we’ll present them methods to construct these parts sooner than you write a paragraph of promo textual content to your emails.
To point out all of the “wonders” AMP is able to, we determined to construct a sequence of emails with parts of gamification, which can also be, in our opinion, the way forward for e mail advertising and marketing. Later on this put up, we’ll share the samples of the emails with Quizzes we constructed for this marketing campaign.
When solely planning this sequence, we set two goals:
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Introducing the ability of AMP, and persuade shoppers to begin utilizing it for his or her future campaigns.
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Creating gamification mechanics that may be EASILY reused by numerous companies.
Let me dive into our outcomes…
Goal 1. Introducing the ability of AMP to our prospects
Mission accomplished efficiently.
Recipients actively participated in our quizzes. Later, in conversations with customers, we discovered that many would deliberately give incorrect solutions simply to see what occurs subsequent.
We obtained actually hundreds of requests, like “Construct an analogous quiz for me” and hundreds of “How did you construct this e mail?”.
Our emails with Quizzes had been broadly mentioned in a number of communities.
We hope we are going to assist AMP get broadly utilized by most firms. It isn’t an conceited assertion. We simply know that AMP is definitely applied but has a constructive affect on conversion. And we wish to assist everybody expertise that.
Goal 2. Creating gamification mechanics that may be EASILY reused by numerous companies.
Mission accomplished.
Creating gamification mechanics for emails took a day, every. We would have liked time to develop and check them. However shoppers can simply use our module templates to construct an analogous e mail in underneath 10 minutes. They’ll solely have to edit colours and substitute our questions with theirs.
Additionally, as we would like AMP to be applied in emails as simply as writing a paragraph of textual content for emails, we:
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launched Stripo Knowledge Service to let customers join emails to our Knowledge storage or to exterior storage like Google Drive by way of Zapier. Completely no programming abilities wanted. That is required for storing and accessing customers’ responses;
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launched Stripo Knowledge Supply to let customers present their recipients with real-time content material;
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added some modules with AMP kinds and AMP questionnaires to the Modules part;
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begin a sequence of weblog posts with a step-by-step information on methods to construct AMP emails simpler.
Stripo AMP Quiz Collection: Demonstrating the ability of AMP to customers
What’s one of the best ways to attract individuals’s consideration to sth? — Proper, video games… Irrespective of age, or place.
As we mentioned above, we ran the “AMP Quiz” e mail marketing campaign. It consisted of three emails; every had parts of gamification.
E mail 1. Stripo Quiz: Take part to win
Right here’s a pattern of our first e mail. As you may see within the instance under, each reply — right and incorrect — is adopted by a brief story/clarification.
So, the whole e mail consisted of three questions, and customers had been requested to decide on the correct reply.
Query 1. The way to pronounce Stripo:
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[straɪp-oʊ];
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[strɪp-oʊ].
Query 2. What’s the hottest e mail shopper (in keeping with Litmus):
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Outlook;
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Gmail;
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Apple iPhone;
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Apple Mail.
Query 3. The way to replace a header or a footer in 100 emails with Stripo without delay:
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e mail our help workforce, they’ll do it for you;
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use good parts;
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use synchronized modules;
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rent a workforce of 100 individuals.
When recipients clicked on the proper reply, this reply would get inexperienced. In the event that they clicked on the inaccurate reply, it could get pink, however a slot with the proper reply would get inexperienced simply to point out customers the proper solutions.
Right here’s the hyperlink to the net model of this AMP e mail to test it out.
The right solutions had been:
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[straɪp-oʊ].
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Gmail (as of April 2020).
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Use synchronized modules.
E mail 2. Stripo AMP Quiz: Resolve the Rebus
Right here’s what it seemed like:
Recipients had been requested to resolve the rebus, as you may guess from the e-mail topic.
We designed it as a chat… It seemed like recipients had been actually speaking to a chatbot or a consultant of customer support.
Within the enter area, customers might enter something. And that is what they really did 🙂
Right here’s the hyperlink to the net model of this AMP e mail to test it out.
The right reply was:
E mail template designer.
Most customers guessed it.
Nonetheless, some respondents would say:
e mail template debugger; e mail template supply; e mail template divider; e mail template deleted; e mail template deconstructor; e mail template declaimer; digital advertising and marketing professionals; advertising and marketing government; OMG!; that is fairly loopy; simply testing…; I don’t know the reply; inform me the reply; assist!
The final seven solutions are my favourite. The final three solutions got by one individual.
As we mentioned, many customers would deliberately enter incorrect solutions simply to see what would occur subsequent.
E mail 3. Stripo AMP Quiz: You didn’t anticipate this
This was the final e mail within the sequence. We requested customers to resolve the crossword. Query 2 was already answered.
Customers needed to give solutions to 4 different questions.
If performed proper, they might see the “Congratulations” notification.
Right here’s the hyperlink to the net model of this AMP e mail to test it out.
The right solutions had been:
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E mail.
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Animation (Reply that was already entered).
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Timer.
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Banner.
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Font.
Most recipients solved this puzzle accurately.
Outcomes of this sequence
To begin with, we’re completely happy we achieved our goals. We managed to barely popularize AMP and gamification. Customers wish to implement this mixture of their campaigns. They now see that constructing AMP emails is simple, and doesn’t take lengthy.
And naturally, as a result of AMP brings revenue. Bear in mind our check with AMP kinds?
Second of all, we all know now that nearly half of our recipients noticed the AMP model of our Quiz, half — noticed the HTML model. We imagine this quantity (proportion) can be the identical for you.
Third of all, it confirmed which Stripo merchandise our customers don’t know of. We’ll work on the popularization of the “Synchronized modules” performance as they’re actually helpful — they permit updating 100 emails without delay.
Extra importantly — now our shoppers know that we’re [straɪp-oʊ], not [strip-oʊ].
Kidding ?
Query our customers often ask us in emails
In fact, we’re going to record solely these which can be associated to AMP.
1. How do I see recipients’ solutions?
All of the emails proven above comprise the amp-form element. Which means that with a view to see the solutions it’s essential to join your emails to knowledge storage.
For these functions, you should use your server or Stripo Knowledge Service.
In case you select choice 2, all customers’ responses will probably be saved in your Stripo account, chances are you’ll obtain them as a CSV-file. Discover a step-by-step information right here.
You might also select any exterior storage, like Zapier. On this put up, we confirmed methods to join your e mail Varieties to Google Sheets by way of Zapier. That is a straightforward course of, in truth.
Then your customers’ solutions will probably be delivered on to a selected file on Google Drive.
2. Safety questions
AMP is safe by itself. Solely trusted customers who beforehand received whitelisted with Google and Mail.ru are allowed to ship these emails.
All customers’ responses saved on our facet are additionally absolutely safe.
Nonetheless, for those who want utilizing an exterior service, chances are you’ll join Google Drive to Zapier, this connection is safe. Or use your servers.
3. How do I construct an AMP Questionnaire?
We’ll present in our subsequent weblog put up, which is the beginning of the sequence of weblog posts devoted to AMP, the place our Internet developer/HTML designer Liubov Rolenko will present methods to construct amp emails sooner than you write copy to your emails.
4. What do I do to ship AMP emails?
- get whitelisted with Google;
- repair all of the bugs if any happens. You will notice them within the Preview mode (in any other case customers will see HTML e mail);
- add the fallback — HTML model — on this e mail;
- make it possible for your ESP/CRM is able to sending AMP emails;
- understand that at present solely Gmail (each internet and cell apps on all OSs) and Mail.ru are able to rendering AMP emails. Yahoo will be part of the record quickly;
- AMP emails lose their AMP elements for those who ahead them.
Closing ideas
We shared with you what inspired us to construct AMP sequence, actually shared our outcomes. And extra importantly — you now know that constructing AMP emails takes you underneath 10 minutes. You may have a chance to get these emails in your inbox to attempt them out.
