Are you getting visitors to your Shopify retailer that’s not changing nicely? Including a countdown timer to your Shopify web site may also help you remedy that drawback.
A countdown timer is a clock displayed as a popup or a countdown timer bar to assist on-line shops enhance the conversion charge on a touchdown web page. After you arrange the countdown timer, the clock begins counting down from a selected date or time.
Right here’s an instance of a countdown timer banner that reveals up on the high of the web site navigation bar:
The countdown both means a proposal is nearing its finish or an occasion is about to start, creating a way of urgency in web site guests.
Urgency in advertising works as a result of it evokes concern of lacking out (FOMO) or loss aversion. Countdown timers are confirmed to get outcomes. Cracku, an internet teaching web site for college students, used countdown timers on its web site to create limited-time affords and elevated conversions by 300%.
Cracku got here up with a reduction supply and created a lightbox popup together with a countdown timer on their hottest course pages.
When you’re struggling to transform your web site visitors into gross sales, inserting a countdown timer in your web site may also help you optimize your eCommerce web site for larger conversion.
On this article, we’re going to point out you step-by-step easy methods to add a countdown timer to Shopify web sites to enhance urgency-based conversions and increase gross sales. There are a number of methods so that you can create countdown timers.
You may both set up and use one of many many countdown timer apps accessible within the Shopify app retailer. Or you should utilize OptinMonster to simply create a countdown timer and get entry to different highly effective options akin to:
…and way more! For our tutorial at the moment, we’ll deal with utilizing OptinMonster to create a pattern countdown timer marketing campaign. Right here’s how the countdown timer we’ll create at the moment will seem like:
The best way to Add Gross sales Countdown Timer to Your Shopify Retailer
For freshmen, you’ll must get OptinMonster so you’ll be able to simply create this efficient slide-in marketing campaign. Be sure to join the Professional Plan with the intention to entry the Countdown Timers from the Professional options.
Step 1: Create a New Marketing campaign
Login to the OptinMonster dashboard and click on on Create Marketing campaign. This may begin a brand new marketing campaign for you.
Step 2: Select a Marketing campaign Sort
We’ll go together with the Slide-in marketing campaign as a result of it can keep in your Shopify product web page with out interrupting your guests.
It seems nice on cell gadgets too. As an illustration, if you wish to show the countdown timer in your Shopify app, the Slide-in marketing campaign is a superb match.
Step 3: Select a Template
We’ll use the Vacation template because it has a built-in countdown timer. You too can go together with Prime Day, Cyber Monday, Christmas Day, or Black Friday templates since in addition they have countdown timers constructed into them.
Step 4: Title Your Marketing campaign
Add the web site the place you wish to show the marketing campaign. We’ll go away it clean for now. Don’t fear, we’ll present you easy methods to publish your marketing campaign to your Shopify homepage later on this tutorial.
Click on on Begin Constructing.
This may take you to the OptinMonster marketing campaign builder the place you’ll see the Vacation marketing campaign template able to be edited.
Step 5: Edit the Marketing campaign
Begin by altering the header to let you already know the guests about your supply. This could be a limited-time drop in pricing, free transport throughout flash gross sales, or a particular supply on a brand new product launch.
Click on on the textual content you wish to edit and write the brand new copy.
Double-click the specified textual content to vary the font, measurement, and colour, or to use different formatting types.
Edit the physique textual content in the identical means.
Click on on the picture space to exchange the picture with one thing appropriate in your Shopify sale.
Yow will discover appropriate photographs by visiting one of many free picture internet hosting websites. In our case, we’ll select a inventory picture with reward packing containers as a result of it matches the free transport message we have now within the supply.
Save your marketing campaign at common intervals all through this tutorial to be sure you don’t lose the edits you’ve gotten made to date.
Again within the marketing campaign editor, click on on the e-mail discipline. This may take you to the e-mail Types Fields part on the left.
You may edit the placeholder textual content right here. For this tutorial, we’ll go together with the default textual content.
You are able to do the identical to edit the copy in your submit button.
Step 6: Set the Countdown Timing
Now it’s time to decide on the timing in your gross sales countdown timer. Click on on the countdown timer within the preview to deliver up the modifying instruments.
OptinMonster affords each a static and a dynamic timer. The static timer reveals the identical countdown for all guests. The dynamic timer reveals a custom-made countdown for every customer, relying on their conduct in your web site.
Since we wish to present the identical supply to all guests, we’re going to make use of a static timer. To pick out the kind of countdown kind you need, click on on the dropdown beneath Countdown Sort.
Set your countdown timer’s Finish Date by clicking the date to deliver up a calendar. Do the identical for the time. Then choose the timezone and the way you need the countdown time to show the remaining time.
Step 8: Set the Show Guidelines
The following step is to decide on when your gross sales countdown timer will seem. To do that, go to the Show Guidelines part of the OptinMonster marketing campaign builder.
By default, the time on web page situation is about to is at the very least 5 seconds and present URL path situation is about to is any web page.
Which means all guests will see your Shopify countdown timer after they’ve been in your eCommerce web site for at the very least 5 seconds.
In order for you the timer to show instantly, you’ll be able to set that timing to 0.
We’ll take a look at different show guidelines you should utilize later on this tutorial.
Step 9: Add Your Electronic mail Integration
That is necessary as a result of getting your prospects’ e mail addresses permits you to ship them extra affords sooner or later. To do that, you’ll must combine your e mail service supplier with OptinMonster.
First, go to the Integrations tab on the highest menu.
Sort within the e mail advertising software program you wish to combine with within the search field. For this tutorial, we’ll go together with Fixed Contact.
Click on on the Join hyperlink.
Click on on Register Fixed Contact to authorize your account.
We advocate you additionally fill within the Fixed Contact Account Title discipline to present your integration a singular identify. Instance: Fixed Contact Shopify Integration for Black Friday.
This helps you set up your integrations, particularly once you register greater than 1 account with the identical e mail supplier.
After you log in efficiently, you’ll be requested to permit OptinMonster permission to connect with your Fixed Contact account. Choose Enable to grant permission.
With this, you’ll be capable of ship emails to guests who submit their e mail addresses to your countdown timer marketing campaign.
Want extra steerage with Fixed Contact integration? Right here’s the complete Fixed Contact documentation. Connecting a special e mail service supplier? Don’t fear, we combine with all of them.
Step 10: Configure How You Need to Ship the Provide
With OptinMonster, you’ve gotten a few choices for letting guests to your eCommerce retailer make the most of your sale.
Choice 1: You may ship your coupon by e mail as described above.
Choice 2: You may return to the Design tab to open the marketing campaign editor. Click on on the Success tab on the backside of the web page. Edit code to show the coupon code proper after a customer submits their e mail handle.
You may study extra about bettering gross sales with the correct of coupon supply in our Shopify e mail popup tutorial.
Step 11: Publish Your Marketing campaign on Shopify
Once you’re blissful along with your marketing campaign, reserve it once more and prepare to publish it in your Shopify retailer. You’ll must hyperlink OptinMonster and Shopify first, as proven within the video beneath.
When you desire written directions, see our information on easy methods to combine Shopify with OptinMonster.
Subsequent, go to the Publish tab on the high navigation bar and select the web site you wish to use your marketing campaign on.
Alternatively, you can even log in to your Shopify web site from the alternatives beneath to publish your marketing campaign dwell.
Within the Platform part, you’ll see a variety of publishing choices, together with Shopify.
Different Methods to Get Extra Gross sales With OptinMonster
There are additionally different methods to do much more with OptinMonster and Shopify.
For instance, since engaged guests usually tend to purchase, you can even make it possible for solely engaged guests see your gross sales countdown timer. To that, go to Show Guidelines and set the situation pages considered to is at the very least 2.
When you run a dropshipping eCommerce web site that sells to totally different geographical markets, you should utilize geo-location concentrating on to point out totally different affords to guests in several areas. That’ll allow you to run extra focused campaigns which are much more prone to get the gross sales you need.
To allow this, go to Show Guidelines » If customer’s location » choose the operator you need from the dropdown, after which kind the situation you wish to goal within the field. Undergo the validation course of, then save and publish your marketing campaign.
Study extra in our geo-marketing information.
And you should utilize OptinMonster’s page-level concentrating on to point out your supply solely in your highest-converting pages. This makes it much more seemingly that guests will purchase.
To allow this, go to Show Guidelines » present URL path and choose your operator. Then, enter your standards within the textual content discipline.
You too can create campaigns that solely seem throughout checkout so you’ll be able to cut back deserted carts in your Shopify retailer.
That’s it! Now you know the way so as to add a Shopify countdown timer with OptinMonster.
To kick your Shopify gross sales into excessive gear, take a look at TrustPulse. With TrustPulse, you’ll be able to leverage the ability of social proof, which works rather well subsequent to the urgency of a countdown timer.
Including TrustPulse to your web site provides you an instantaneous carry in web site conversions by as much as 15%.
Need much more? Discover ways to create a Shopify announcement bar or increase your e mail listing with a Shopify MailChimp signup kind. You too can increase your web site visitors with our information to Shopify search engine optimisation.
Or, if you wish to continue learning about countdown timers, you need to take a look at the 8 finest countdown timers for WordPress.
Not utilizing OptinMonster but? Get began so you’ll be able to enhance your Shopify gross sales at the moment.
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Hello, I am a author and content material marketer with 10+ years of expertise. Over time, I’ve helped a number of B2B SaaS manufacturers develop their on-line presence and get extra prospects. At OptinMonster, I write about all issues advertising — starting from how-to guides to the best-of instruments that can assist you enhance your e mail advertising, lead era, and web site conversion campaigns.
