Audio streaming platform Spotify unveiled this 12 months’s Spotify Wrapped Wednesday, and it’s highlighting Latin artist Dangerous Bunny as this 12 months’s most streamed artist globally on the platform by a video marketing campaign.
It’s Dangerous Bunny’s third consecutive 12 months because the most-streamed artist globally, marking the primary time any artist achieved this on Spotify.
For Wrapped this 12 months, the platform is telling followers about themselves by 16 personalities narrowed down by 4 letters created by Spotify, pulling inspiration from the 16 personalities invented by Isabel Myers and Katharine Briggs.
