In partnership with Spotify, the Museu da Língua Portuguesa in São Paulo is internet hosting the non permanent activation “Do You Communicate Anitta?” beginning Could 28.
This exhibition invitations guests to immerse themselves within the artist’s musical world and discover the wealthy linguistic range woven into her funk beats.
Anitta’s Multilingual Melange: A World Journey By Language and Music
By immersive content material, “Do You Communicate Anitta?” explores the cultural and linguistic range of Anitta’s music, notably her newly launched album that includes Portuguese, Spanish, and English songs.
Guests will get unique behind-the-scenes entry and dive into the singer’s favorite expressions and distinctive speech model. ‘GRIP’, ‘Joga Pra Lua’, and ‘Olha bem pra mim, más perra que Rin Tin Tin’ are some examples that make up her vocabulary.
“Language is a dance. A journey. It may take us to unimaginable locations and is taking Brazilian funk far and large. My new album is a celebration of Brazilian funk, and I would like everybody to get into this beat. I hope Funk Technology reaches each nook of the world to unfold the phrase about our funk,” says Anitta.
A Celebration of Cultural Variety By Music
Created by Soko, an impartial company that creates model narratives linked to tradition and society, resonating organically.
The core of the marketing campaign is the fusion of English, Portuguese, and Spanish, reflecting Anitta’s various origins and world attraction.
Diego Limberti, Chief Designer Officer at Soko, expressed, “Anitta’s music is extra than simply leisure — it’s a cultural phenomenon that transcends borders. With this marketing campaign, we rejoice the richness of the Portuguese language and funk as its personal language, a vibrant city dialect that connects with the truth of the general public. “
Manuela Ramalho, Head of Advertising at Spotify in Brazil, celebrates Spotify’s activation on the Museu da Língua Portuguesa as a part of the “Do You Communicate Anitta?” marketing campaign.
She emphasises the position of language and inventive expression in shaping tradition: “Language, in all its varieties, is a cornerstone of tradition. Artists like Anitta play a vital position on this course of. They introduce new rhythms and slang, influencing how younger folks specific themselves and join with one another.”
“Do You Communicate Anitta?”
Moreover, for followers throughout Brazil, unique content material equivalent to messages from Anitta, behind-the-scenes experiences, and extra particulars concerning the exhibition shall be out there on Spotify Brazil’s official profiles on Instagram, X, and TikTok at @spotifybrasil.
“Do You Communicate Anitta?” is stay from Could 28 to June 2 on the Museu da Língua Portuguesa in Praça da Luz, São Paulo. The exhibition is open Tuesday by means of Sunday from 9 AM to 4:30 PM, with guests allowed to remain till 6 PM.
For extra info, go to Museu da Língua Portuguesa at museudalinguaportuguesa.org.br.
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