The mixing affords advertisers the flexibility to focus on segments that align with the very best privateness requirements
NEW YORK & LONDON — Sourcepoint, the information privateness software program firm of file for the digital advertising and marketing ecosystem, has built-in its privateness security information with MediaMath, as a way to present MediaMath prospects with pre-bid entry to stock segments that meet their privateness compliance requirements. The mixing helps accountable advertisers simply attain customers in environments they’ve deemed compliant, model secure, and appropriate.
“Sourcepoint is proud to collaborate with MediaMath on this market-leading initiative to combine Privateness Lens information into the shopping for stream, permitting platforms, publishers, and advertisers to learn from a shared dedication to shopper privateness”
The primary privateness measurement and analytics platform out there, Sourcepoint’s Privateness Lens supplies the world’s main advertisers with privateness security information to tell their media buys. This new integration permits MediaMath prospects to use their privateness requirements to the shopping for stream, having access to contextual stock segments that show a robust, direct relationship with customers.
Sourcepoint’s Privateness Lens permits manufacturers to construct shopper belief and optimize spend by solely concentrating on media that show a robust dedication to compliance, information ethics and digital citizenship. Sourcepoint is at present partnered with Omnicom, WPP’s GroupM, and Horizon Media, to offer better visibility into the standard of their media buys utilizing dedication to privateness as a brand new metric.
“Sourcepoint is proud to collaborate with MediaMath on this market-leading initiative to combine Privateness Lens information into the shopping for stream, permitting platforms, publishers, and advertisers to learn from a shared dedication to shopper privateness,” mentioned Ben Barokas, Sourcepoint Co-Founder and CEO.
Sourcepoint’s privateness compliance database is generated from proprietary scanning expertise that scores media suppliers in line with demonstrated information ethics and privateness compliance danger. Entry to top quality media affords advertisers the chance to optimize their advert spend by concentrating on high-performing audiences accessed from stock sources demonstrating commitments to applicable regional and trade privateness legal guidelines and compliance requirements, and which stock sources have been scored as privacy-safe by Sourcepoint.
“At the moment’s privacy-first actuality requires progressive options which can be able to re-imagining media shopping for transactions,” Fiona Campbell-Webster, Chief Privateness Officer, MediaMath, commented. “The launch of Sourcepoint’s privacy-safe segments will enable us to make sure our platform is purpose-built for the advanced compliance necessities of right this moment’s ecosystem.”
About Sourcepoint
Sourcepoint is the information privateness software program firm for the digital advertising and marketing ecosystem. We offer instruments to guard shopper privateness, handle compliance and optimize income in a quickly altering panorama. Based by a crew of digital promoting veterans, Sourcepoint has workplaces in New York, Berlin, London, and Paris. Be taught extra at www.sourcepoint.com
About MediaMath
MediaMath is the main expertise pioneer on a mission to make promoting higher. We ship excellent outcomes by highly effective advert tech, partnership and a curiosity for what’s subsequent. We assist greater than 3,500 advertisers remedy advanced advertising and marketing issues to allow them to deepen their buyer relationships throughout screens and all over the world.
