Variations between “what occurred” and “why it occurred.”
Anthropology teaches us that individuals, no matter their cultural background, expertise life in methods that may’t at all times be recorded and measured.
Sure, you possibly can shadow somebody and observe their moments and interactions with others — however the observations won’t describe the experiences in the identical methods because the noticed would describe it.
In different phrases — you observing what an individual goes via, just isn’t the identical as how the individual observes it for themselves.
Your observations of what occurred and the data you select to seize — that’s your knowledge.
Your views on the the reason why it occurred and any conclusions drawn, based mostly in your expertise within the matter — that’s your perception.
I consider this relationship between knowledge and perception, and I ponder about all of the analytics software program that exists and the designers who declare that these merchandise present “insights”.
Maybe it’s simply me, however that appears to be a deceptive gross sales pitch, as a result of software program, like synthetic intelligence for instance, just isn’t innately insightful.
An perception just isn’t a couple of refined consumer interface.
An perception must be about complete environments or programs being visualized. It must be about recognizing the connectedness and depth of the info concerned.
It’s about visualizing the tales in direction of the prime goal — which is to take programs in environments and optimize their efficiency or the flexibility to generate revenue, whereas minimizing price.
Analysis and improvement (R&D) strategies train us that we observe prospects in their very own house so we will find out how they use our merchandise.
