TikTok, Reels, Tales, livestreams—there’s a motive why video content material is in all places. Capturing that focus pays off. As much as 84% of shoppers say that they’ve been satisfied to purchase a services or products by watching a model’s video. Video is simply downright fashionable; 66% of shoppers say short-form video is probably the most partaking kind of content material. That’s why including video content material concepts to your common brainstorming is a game-changer.
On social, video is a should. Earlier than you pursue big-budget video content material on your social technique, you want a stable plan to benefit from that content material. Listed here are some tips about creating video content material for social media.
15 video content material concepts to gas your social content material calendar
Gazing a clean web page earlier than you write is intimidating. The identical goes for looking at a clean telephone display screen earlier than you hit document.
You’ll be able to’t know what subjects, video codecs and content material works till you begin experimenting. To get you began, listed below are 15 examples of fashionable video content material concepts that you should use to encourage your individual.
1. Video listicles
Listicles are straightforward to digest and naturally pique curiosity—with or with out a, “Quantity Three Will SHOCK You!” headline.
Making a video model of a listicle hooks individuals in with the idea, and retains them watching—which is a stable algorithm-pleaser.
2. “Make [BLANK] with us!”
Present your viewers how your product is made, or make one thing along with your product. It’s an academic second inside an immersive visible expertise.
For instance, whenever you see an Auntie Anne’s pretzel stand in particular person, a part of the enjoyable is watching your big pretzel get made.
Their TikTok takes this a step additional, utilizing their product to create sudden objects, and taking viewers alongside for the experience.
3. Styling movies
From straightforward “Outfit of the Day #OOTD” posts to complicated “Making a Capsule Wardrobe” guides, styling your product in movies helps clients envision how they might use the product themselves.
That is an particularly helpful video matter for clothes manufacturers. However it may be tailored one million other ways.
4. Content material primarily based on vacation or related hashtags
Utilizing hashtag holidays is a win-win. They act as inventive prompts that information your content material. Plus, utilizing them places you on a development wave that may increase your attain.
You’ll be able to take this a step additional and let the day of the week encourage your content material. Use current ones, like #ThrowbackThursday, #MondayMotivation and #SelfCareSunday. Or, create your individual. Simply be sure that the hashtag holidays you employ are related to your model and viewers.
5. Highlight your staff
Our analysis discovered that 76% of engaged social media customers say it’s necessary for firms to submit about their staff.
Spotlight the individuals behind your organization with an worker highlight video sequence to construct belief with shoppers, to point out staff you care and to draw future expertise.
This sort of video content material will be highly-produced…
…however they may also be bite-sized and informal. At Sprout, we spotlight staff in Reels that showcase their personalities and, on this case, favourite Slack reacji.
6. New product updates
Making a video to share new updates or options of your product is a win-win-win.
It’s a win for present clients—particularly when a brand new function was impressed by their suggestions.
It’s a win for potential clients who can get a greater thought of how the product can match their wants.
And it’s a win for you as a result of it creates contemporary buzz round your product.
A easy product video can introduce the brand new function to create some hype…
…or it may well present a semi-interactive product how-to and preview.
7. Ask a query
Posing a query originally of your video creates a pure hook. To not point out, this scores you further engagement by encouraging individuals to remark with their solutions.
Degree up: Create a sequence by asking a query or questions frequently, like Auntie Anne’s “Would you eat this?” video content material. In the event that they do properly, submit your sequence frequently to maintain individuals coming again.
8. Occasion protection
Going to a convention or firm occasion? Carry your viewers together with you with video protection.
Occasion protection content material will be as deep as you need it to be. A easy visible spotlight exhibiting off the occasion will do. Or, spotlight learnings from a convention that your viewers wish to know.
Degree up: Alleviate the work in your plate—faucet coworkers who’re attending an occasion that will help you seize content material.
9. Tour your area
Video excursions are easy-to-create low-hanging content material fruit. They make it easier to join along with your viewers by giving them a peek behind the scenes.
Workplace excursions, “desk excursions” the place you showcase your workspace, a tour of your facility (when you’re a vacation spot)—the alternatives are limitless.
This video of the Starbucks Reserve Roastery is a wonderful instance of a easy but efficient location tour. One take a look at the engagements and you understand that it piqued curiosity.
10. “A day within the life” video content material
Day within the life content material humanizes your model by highlighting the individuals behind it and exhibits your viewers completely different views and existence they’re interested in.
Indiana College’s TikTok encompasses a sequence about college students learning completely different topics on the college and what their day seems like. And it resonates—some movies on this sequence rack up thousands and thousands of views.
We share a peek into our staff’ days right here at Sprout, too.
Degree up: Leverage staff, college students, followers and extra who’re social savvy and have a big following. This can assist shortly increase your attain.
11. Consumer-generated content material
Not your whole video content material wants to return from you. Lean on the content material your viewers is already creating.
Consumer-generated content material alleviates your workload by leveraging already-made content material. And, it celebrates your viewers in a approach that builds belief—39% of shoppers prefer to see buyer testimonials or actual buyer demos from manufacturers they observe.
That is particularly useful when you’re experimenting with new content material codecs, like vertical and short-form video, however don’t fairly have the technique down but.
Simply ensure you get permission to make use of their content material!
Degree up: Sew movies on platforms the place this function is out there—like on TikTok or Instagram Reels. That is one other option to piggyback on already current content material and to insert your commentary, response or response.
12. Academic or how-to content material
You’ll be able to discover ways to do absolutely anything on social media. Explainers and how-to movies are the most well-liked kind of promoting video amongst manufacturers and shoppers. It’s so fashionable, TikTok shaped #LearnOnTikTok, a program to create instructional content material.
From product tutorials and course-like breakdowns or factoids, to step-by-step “how-to” movies, there are limitless methods to create contemporary instructional content material. Let your creativity shine.
Use any such video to introduce a services or products to new audiences and assist current clients troubleshoot or improve their expertise with the product.
13. Predictions
Prediction content material can serve completely different functions relying in your trade.
For a model like Sprout, predictions function helpful thought management that social media managers can use to assume forward.
For a sports-centric model, predictions can be utilized as a option to interact along with your viewers and challenge winners.
For a media model, you may predict who will or is not going to get a rose on a sure TV present.
Degree up: Faucet numerous material specialists in your individual group to get their takes on a subject, like your trade or your clients’ industries.
14. Relatable content material
What makes content material “relatable” will differ relying in your model, trade and viewers. In the end, this includes taking your viewers pursuits, habits or ache factors under consideration and creating content material primarily based on them.
For instance, Grammarly creates on-brand #relatable content material that’s related to their skilled viewers, and to their product.
This may also be impressed by the platform you’re posting on. For instance, on TikTok, social media manager-forward content material is a recurring theme no matter model—from writing software program, to language apps, to aquariums.
15. Adapt your bigger content material items
Not everybody can have time to drop the whole lot and skim a weblog submit (though I’ll take this personally.)
However everybody has time to observe a 15-second video that breaks down that weblog submit.
Break down your longer written content material items into informative bite-sized movies. These can assist you hook curiosity earlier than linking viewers to a full weblog submit. For instance, this short-form video is an intro to the full, stellar article it’s primarily based on.
Or adapt your written items into long-form movies that give viewers two methods to devour one piece of content material.
Tricks to get probably the most out of your social media video content material
1. Create video content material that’s significant on your viewers
Within the ideation section, form your content material across the followers you have already got. Inform a narrative that will likely be useful, intriguing or entertaining to current followers and the target market you hope to hook.
A method to do that is to make use of beforehand profitable posts to encourage new video content material concepts.
Utilizing an analytics instrument, like Sprout Social, to have a look at your most profitable previous social media video content material. Sprout’s Publish Efficiency report takes the guesswork and legwork out of figuring out your top-performing posts and collects these excessive performers for you.
And take a look at the pages and weblog content material that obtain probably the most site visitors in your web site, too. Use Google Analytics to establish content material that resonates along with your viewers and drives site visitors to your web site to encourage future movies.
2. Seize behind the scenes (BTS) content material whilst you movie
Earlier than you movie, assume by the inventive belongings past the social media video content material itself you could seize on set.
Take into account creating brief video teasers of the place you’re going, who you’re filming, the way you arrange and extra. Then, use these belongings to intrigue your viewers and provides them a peek behind the scenes of the inventive course of. Your BTS footage may even find yourself in future movies, just like the one beneath.
Way of life photos are one other easy option to tease upcoming video content material and supply a glance behind the scenes. In Sprout’s All the time On sequence, we used fowl’s eye view photos of our topic’s desk to offer a preview of who and what was to return.
The great thing about BTS belongings is that you simply don’t want a videographer or photographer to make them look good. Use your cell phone to snap away whilst you’re on set.
As you put together to launch, add your whole inventive belongings to the Sprout Asset library, to maintain them organized and available for you whenever you’re able to schedule your BTS content material.
3. Objectives, objectives, objectives
It’s not sufficient to simply need to entertain your viewers. That you must set measurable objectives upfront on your video advertising technique to know whether or not or not your content material is efficient.
When setting objectives, decide the place your content material falls within the advertising funnel. What do you hope to perform along with your video?
When you’ve decided your high-level objectives, resolve which metrics will likely be your key efficiency indicators (KPIs), and set benchmarks for efficiency. There’s nobody magic metric to trace—you must take a look at a number of to measure your success.
For consciousness stage content material, your KPIs could be impressions, clicks or video views.
If you wish to generate demand, think about taking a look at video engagement metrics, shares or click-through charge.
Unsure the place to start out? Obtain our social media metrics map for a complete information to objectives, metrics and KPIs for every stage of the customer’s journey.
4. Be intentional with calls-to-action (CTAs)
You already know what you need the viewer to do after watching your video—present a pleasant further nudge with a transparent, sturdy CTA.
CTAs that drive conversion have a measurable end result that ladder as much as your objectives. The important thing to an efficient CTA is that it’s straightforward to identify and intuitive on your viewers, so that they know what the results of their motion will likely be.
And there’s no disgrace in placing your CTA in a couple of place—assume: your video, your social copy, and so on.
When figuring out what CTAs to pick out, think about the tone of your video. Is it inspirational, severe, instructional or informal? Make your CTA match that tone.
5. Make your movies accessible
Accessibility issues. There are roughly 466 million individuals on the earth who’re deaf or listening to impaired. Your video, and all of your social media efforts, ought to be accessible.
This additionally advantages individuals who merely choose watching movies with the pontificate, which most shoppers do.
Add closed captions and different textual content to all of your video content material, GIFs and animations for everybody to get pleasure from. Most social media platforms, together with YouTube, Instagram Reels and TikTok, provide methods so as to add editable captioning and/or subtitles to movies you add.
One of the simplest ways to get higher at creating accessible content material for the model accounts you handle professionally is to use those self same finest practices to your private social media.
Write alt textual content on your Instagram selfies. Caption your humorous TikTok movies. Apply makes progress.
— Alexa Heinrich (@HashtagHeyAlexa) November 9, 2022
6. Don’t neglect search engine optimization
When publishing social media video content material, take search engine optimization under consideration simply as you’d for webpages or weblog posts.
Using YouTube search engine optimization, for instance, can assist you get found on the platform, and on Google. And including the correct key phrases to your captions on TikTok and Instagram can assist individuals discover your content material.
Analysis and incorporate related key phrases in your title, video description, tags, captions, hyperlinks and CTAs. The key phrases ought to align along with your matter and the way individuals may seek for it.
Key phrase analysis instruments like Google Traits, Moz and Ahrefs will let you know what you must find out about your key phrase’s search rating, how aggressive it’s and extra.
When you’ve received your key phrases and also you’re able to go dwell, use Sprout to publish video posts and enter all the required data. For YouTube, particularly, publishing from Sprout ensures that later, whenever you’re able to report on the success of your video, the information will likely be robotically pulled into your YouTube report.
7. Analyze video efficiency
Put your information analyst hat on: It’s time to speak reporting. Creating video content material can take a variety of time and assets—measure the return on that funding. As you analyze your metrics, use the next questions as a information:
- What occurred? Have a look at the metrics you recognized whenever you set your objectives. Did you meet or exceed your objectives? Or did your video fall brief?
- Why did one thing occur? Have a look at metrics past your KPIs to establish anomalies in your information. Have been impressions or video views excessive on a selected day? Did your video efficiency begin sturdy and taper off?
- What are your subsequent steps? Use your findings to form your technique. And don’t be afraid to regulate. In case your objective was to achieve 100,000 views in a single month, however after three weeks you’ve solely hit 20,000, you may need to enhance your posting cadence. Faucet your model or worker advocates and request that they share your content material. And naturally, if in case you have a finances, think about boosting your video content material throughout social platforms.
When your evaluation is full, create a social media report to current your findings and subsequent steps.
8. Repurpose your video into further social belongings
The gorgeous factor about video is that it may be break up, shortened and reworked into one thing fully new.
Whether or not that’s a graphic quote, images, teaser clips, GIFs and even various kinds of movies (assume: YouTube movies vs. TikToks), stretch one video into further belongings to get extra worth from one piece of content material. These sorts of belongings can oftentimes dwell past your video story, stand on their very own and be included into your long-term content material technique.
If, for instance, your unique video encompasses a buyer raving about your model and product, flip these quotes right into a graphic or brief clip that may be shared independently.
Brainstorm video content material concepts that can develop your model
You understand your viewers, what they worth and what they need or want out of your model. Whether or not you have got an enormous finances with a full video workforce, or a scrappy social workforce with telephones in-hand, there’s a lot you are able to do with the movies, instruments and experience you have already got.
So put your director hat on and kickstart a stellar video technique.
Able to dive deeper into your video technique? Take a look at our article about make a social media viral video to increase the attain of your whole movies.
