Steppenwolf’s “Born to be Wild” is the worldwide anthem of the open highway, however on this spot for SNCF by Rosa Paris, it gives the soundtrack to a gaggle of practice travellers who revel within the freedom to dwell their greatest lives, whereas a pair of grumpy bikers will get caught in visitors.
It’s the primary marketing campaign for the SNCF Voyageur group, which brings collectively numerous components of the French rail community and runs 15,000 trains serving 2,500 locations day-after-day.
Olivier Reinsbach, director of communications for SNCF Voyageurs, mentioned: “We wished to make use of this primary marketing campaign to affirm our conviction that trains are the brand new freedom, a superb answer for assembly individuals’s wants for mobility whereas defending the planet.”
Delphine Drutel, vice chairman of Rosa Paris, mentioned: “Utilizing an iconic music related to highway journeys, was, for us, one of the best ways as an instance this transition from yesterday’s freedom to at this time, to point out the enjoyment, the encounters, and the values of sharing and discovery that we affiliate with journey.”
Advert Internet Zero this week launched a bid to get delegates to journey to Cannes by practice this 12 months: the carbon influence is 30 instances lower than a flight, and it’s solely 9 hours from St Pancras to the centre of Cannes.
Rosa Paris’ advert may nicely assist their trigger.
MAA artistic scale: 7
