Everyone knows (or perhaps, now, knew) what SlimFast is nevertheless it’s morphing into one thing that goes “past weight reduction to low calorie nutritious gas.” The work of technique consultancy Craig+Bridget, two former AMV BBDO planners.
Mom is on the case and, as fairly often nowadays, succumbs to the fun of rapping with Huge Narstie, who clearly has just a few weight points no matter any such repositioning, and Kelly Brook. Who doesn’t appear to have.
SlimFast advertising and marketing director Clafoutie Sintive says: “Our huge, daring marketing campaign with its uplifting tone is an unapologetic affirmation of celebrating your finest self.
“We’ve our two ambassadors with their totally different wants to assist join with customers who’re at numerous levels of their very own weight administration journey.
“Huge Narstie together with his larger-than-life persona and confidence who’s trying to shed extra pounds over the long run, and Kelly Brook who is continuous to efficiently keep her weight and dwelling her finest life.”
Daring actually – however don’t they should name it one thing else if it’s to draw a brand new viewers?
MAA artistic scale: 6.5.