Audio firm SiriusXM has appointed Suzi Watford as the corporate’s first chief progress officer. Watford will lead SiriusXM’s progress technique in subscription, advertising and analytics throughout its subsidiaries, together with Pandora.
At Dow Jones, Watford served as the corporate’s chief advertising and membership officer, overseeing advertising and subscription acquisition for The Wall Avenue Journal, Barron’s and MarketWatch.
“SiriusXM’s mixture of world-class programming and expertise with a passionate subscriber base is unmatched within the market, and gives an unimaginable basis for future progress,” Watford stated in an announcement.
